Malibu C Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Malibu C sales on Amazon US totaled 177,400 units in July 2026 (▼ 31.5% vs. the prior month), generating an estimated $3,877,045 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 52.7% of revenue, while a typical listing is priced at $24.29. The keyword itself pulled 14,474 Amazon queries over the same period (▼ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the malibu c Top 50 moved 1,344,950 units and $34,465,638 in cumulative sales — an average of 112,079 units and $2,872,137 per month. Monthly throughput topped out at 244,350 units in June 2026 and dipped to 77,000 in October 2025, leaving the latest reading 103.6% higher than August 2025.
Malibu C Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.4K
▼ 31.5% MoM
Monthly Revenue 2026/07
$3.9M
▼ 49.2% MoM
Top 10 Market Share 2026/07
55.8%
Malibu C Market Share & Sales Concentration on Amazon US — July 2026
The most-sold malibu c listing on Amazon US in July 2026 is ASIN B0019HYC6G (Brand: Malibu C), which sold 10,000 units at $3.39 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 99,000 units and $2,043,760 in July 2026 — 55.8% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Malibu C' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0019HYC6G
Malibu C Hard Water Wellness Hair Remedy - Removes Hard Water Deposits & Impurities + Restores Volume and Radiant Shine with Vitamin C Complex (1 Packet)
10K
▲ 0.0%vs. prior month
$38.7K
latest month
12-month trend
B0D4SBLLRJ
OLAPLEX Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 80.0%vs. prior month
$680K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
B0G26HTDHK
Kitsch Moisturizing Coconut Oil Hair Mask for Damaged Hair – 10 oz | Deep Conditioner for Women – Curly Hair Products Friendly – Frizz-Reducing Hair Care for Curly, Coily & All Hair Types
10K
▲ 42.9%vs. prior month
$143.3K
latest month
12-month trend
B0GHSXYY3Z
Olaplex N°.3PLUS Hair Repair Pre-Shampoo Treatment | Repairs Damage | Protein-Free, Color-Safe Formula for All Hair Types; Use Every 1–3 Washes or Daily as Desired
10K
▼ 66.7%vs. prior month
$335K
latest month
12-month trend
B0GT1SC4KQ
Moroccanoil Mini Must-Haves - Deluxe Sampler Set
10K
vs. prior month
$150K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Malibu C Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Malibu C is the best-performing malibu c brand in July 2026, moving 29,000 units across 3 ASINs for 29.3% of Top 10 volume. Olaplex follows with 20,000 units (20.2%), ahead of OUAI on 10,000 units (10.1%).
Volume is spread across 7 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.31 to $51.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Malibu C
3 ASINs in Top 10
29.3%
Units
29K
Revenue
$354K
Avg. price
$11.31
B0019HYC6G
$3.39·★4.5·14.5K revsMalibu C Hard Water Wellness Hair Remedy - Removes Hard Water Deposits & Impurities + Restores Volume and Radiant Shine with Vitamin C Complex (1 Packet)
Units sold10KB0741C9WP2
$15.29·★4.4·2.5K revsMalibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Adults & Kids Swim Shampoo to Help Protect Against Pool Element Damage, Retain Moisture, Restore Shine & Texture (9 oz)
Units sold10KB07LB4QNDF
$15.25·★4.6·3K revsMalibu C Swimmers Wellness Remedy & After Pool Hair Care - Restoring & Hydrating Swim Treatment with Vitamin C Complex - Protects Against Discoloration from Chlorine, Salt Water & Build Up (3 Packets)
Units sold9K
Olaplex
2 ASINs in Top 10
20.2%
Units
20K
Revenue
$1M
Avg. price
$51.00
B0D4SBLLRJ
$68.00·★4.6·5.9K revsOLAPLEX Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10KB0GHSXYY3Z
$34.00·★4.5·1.4K revsOlaplex N°.3PLUS Hair Repair Pre-Shampoo Treatment | Repairs Damage | Protein-Free, Color-Safe Formula for All Hair Types; Use Every 1–3 Washes or Daily as Desired
Units sold10K
OUAI
1 ASIN in Top 10
10.1%
Units
10K
Revenue
$160K
Avg. price
$16.00
B0DSWK8PV5
$16.00·★4.2·5.9K revsOUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
Units sold10K
Trending Malibu C Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01FT75PN0 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B01FPOW9U4 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FT75PN0
Malibu C Hard Water Wellness Hair Conditioner - Sulfate Free Conditioner that Increases Moisture & Shine - Protects Hair from Waterborne Elements (33.8 oz)
Price
$39.98
Rating
4.3
Reviews
2.4K
Latest month sales
B01FPOW9U4
Malibu C Hard Water Wellness Shampoo - Hydrating, Sulfate-Free Hair Care for Hard Water - Removes Minerals and Buildup (33.8 oz)
Price
$39.98
Rating
4.4
Reviews
6.7K
Latest month sales
B01FYAZZ8M
Malibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Adults & Kids Swim Shampoo to Help Protect Against Pool Element Damage, Retain Moisture, Restore Shine & Texture (33.8oz)
Unlock to view ASIN details and product titles
Price
$39.98
Rating
4.4
Reviews
2.5K
Latest month sales
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