Nioxin Hair Fall Defense Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nioxin Hair Fall Defense Shampoo sales on Amazon US totaled 481,000 units in July 2026 (▼ 18.2% vs. the prior month), generating an estimated $16,101,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 63.3% of revenue, while a typical listing is priced at $33.19. The keyword itself pulled 10,876 Amazon queries over the same period (▼ 16.2% MoM).
Zooming out to the 12-month window ending July 2026, the nioxin hair fall defense shampoo Top 50 moved 5,538,400 units and $191,928,273 in cumulative sales — an average of 461,533 units and $15,994,023 per month. Monthly throughput topped out at 588,000 units in June 2026 and dipped to 293,400 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Nioxin Hair Fall Defense Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
481K
▼ 18.2% MoM
Monthly Revenue 2026/07
$16.1M
▼ 17.6% MoM
Top 10 Market Share 2026/07
60.3%
Nioxin Hair Fall Defense Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nioxin hair fall defense shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 20.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $10,185,800 in July 2026 — 60.3% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nioxin Hair Fall Defense Shampoo' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0012BNVE8
Men's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
B00LTZEEGQ
Nutrafol Men Hair Growth Supplements, Ages 18-49, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
30K
▲ 0.0%vs. prior month
$2.6M
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
20K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nioxin Hair Fall Defense Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing nioxin hair fall defense shampoo brand in July 2026, moving 150,000 units across 2 ASINs for 51.7% of Top 10 volume. Nutrafol follows with 50,000 units (17.2%), ahead of Rogaine on 30,000 units (10.3%).
With 7 brands splitting the Top 10 and 79.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.17 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
51.7%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.4K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
Nutrafol
2 ASINs in Top 10
17.2%
Units
50K
Revenue
$4.4M
Avg. price
$88.00
B00LTZEEGQ
$88.00·★3.9·5.8K revsNutrafol Men Hair Growth Supplements, Ages 18-49, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold30KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
Rogaine
1 ASIN in Top 10
10.3%
Units
30K
Revenue
$1.5M
Avg. price
$49.97
B0012BNVE8
$49.97·★4.2·28.7K revsMen's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
Units sold30K
Trending Nioxin Hair Fall Defense Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DHWH8TJX booked 10K units at $9.96, with ▲ 0.0% MoM change. On the growth side, B0FNF6VS5J leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0DVBCTP1F close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHWH8TJX
Pantene Shampoo, Sheer Volume - 72-Hour Fullness, Lightweight Nourishment with Pro-Vitamin B5 + Antioxidants, Fine, Thin, Color-Treated Hair, Paraben Free, Remove Build Up for Body & Shine, 27.7 Fl Oz
Price
$9.96
Rating
4.7
Reviews
1.7K
Latest month sales
B0FNF6VS5J
Pantene Abundant & Strong Shampoo, Strengthens Scalp's Hold on Hair Roots, 13.5 oz
Price
$14.97
Rating
4.4
Reviews
1.3K
Latest month sales
B0DVBCTP1F
Biolage Full Rescue Shampoo – For Fine & Thinning Hair | With rosemary oil & niacinamide, vegan, cruelty-free, fortifies, strengthens, for fuller-looking hair
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.6
Reviews
939
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this nioxin hair fall defense shampoo report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card