Ninja Portable Blender Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Portable Blender sales on Amazon US totaled 106,650 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $7,845,315 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.8% of unit volume and 77.7% of revenue, while a typical listing is priced at $67.99. The keyword itself pulled 17,911 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the ninja portable blender Top 50 moved 1,227,700 units and $88,166,915 in cumulative sales — an average of 102,308 units and $7,347,243 per month. Monthly throughput topped out at 165,400 units in November 2025 and dipped to 62,700 in May 2026, leaving the latest reading 27.8% higher than August 2025.
Ninja Portable Blender Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106.7K
▼ 24.9% MoM
Monthly Revenue 2026/07
$7.8M
▼ 27.9% MoM
Top 10 Market Share 2026/07
78.8%
Ninja Portable Blender Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja portable blender listing on Amazon US in July 2026 is ASIN B07CTBHQZK (Brand: NutriBullet), which sold 20,000 units at $49.98 apiece — equal to 18.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 84,000 units and $6,097,760 in July 2026 — 78.8% of unit volume and 77.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Portable Blender' on Amazon
July 2026
Is 78.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B012T634SM
Magic Bullet Blender, Small, Silver, 11 Piece Set
10K
▼ 50.0%vs. prior month
$348.2K
latest month
12-month trend
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B08QXJ31WR
Ninja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
10K
▲ 0.0%vs. prior month
$815.9K
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
9K
▲ 80.0%vs. prior month
$754.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ninja Portable Blender Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing ninja portable blender brand in July 2026, moving 47,000 units across 6 ASINs for 56.0% of Top 10 volume. NutriBullet follows with 23,000 units (27.4%), ahead of Magic Bullet on 10,000 units (11.9%).
With 4 brands splitting the Top 10 and 95.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.98 to $87.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
6 ASINs in Top 10
56.0%
Units
47K
Revenue
$4.3M
Avg. price
$85.81
B01FHOWYA2
$54.99·★4.7·42.1K revsNinja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
Units sold10KB08QXJ31WR
$79.99·★4.6·11.7K revsNinja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
Units sold10KB00939I7EK
$159.99·★4.7·43K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB0GH8PVFHS
$79.97·★4.7·349 revsNinja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Units sold9KB08QZWDLP4
$69.97·★4.6·5.9K revsNinja Nutri-Plus Personal Blender, 900PW, (3) 20oz Cups, Silver, BN301 | 900-peak-watt push-to-blend motor for smoothies & sauces. (3) 20-oz cups, 2 spout lids & storage lid. Dishwasher safe.
Units sold6KB0DB6KW9SQ
$69.95·★4.2·3K revsNinja Blast Max Portable Blender, Twist & Go, 22oz, Grey, BC251GY | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Units sold2K
NutriBullet
2 ASINs in Top 10
27.4%
Units
23K
Revenue
$1.3M
Avg. price
$87.48
B07CTBHQZK
$49.98·★4.6·49.8K revsNutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20KB0CBWD3PN7
$124.99·★4.2·2.1K revsnutribullet® Ultra Personal Blender, 1200W, for Smoothies Shakes & Protein - Quietest Single-Serve Blender with Titanium Coated Blades, 3 BPA-Free Cups (32oz + 24oz), To-Go Lids, Dishwasher Safe, Gray
Units sold3K
Magic Bullet
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$348.2K
Avg. price
$29.98
B012T634SM
$29.98·★4.4·120.8K revsMagic Bullet Blender, Small, Silver, 11 Piece Set
Units sold10K
Trending Ninja Portable Blender Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DB6KW9SQ booked 2K units at $69.95, with ▼ 50.0% MoM change. On the growth side, B0GX29WZFB leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B07CTBHQZK close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DB6KW9SQ
Ninja Blast Max Portable Blender, Twist & Go, 22oz, Grey, BC251GY | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Price
$69.95
Rating
4.2
Reviews
3K
Latest month sales
B0GX29WZFB
Ninja Blast Max Portable Blender, Twist & Go, 22oz, Pink, BC251PK1 | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Price
$99.99
Rating
4.2
Reviews
3K
Latest month sales
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Unlock to view ASIN details and product titles
Price
$49.98
Rating
4.6
Reviews
49.8K
Latest month sales
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