Mini Microwave Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Microwave sales on Amazon US totaled 55,000 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $4,974,989 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 62.8% of revenue, while a typical listing is priced at $89.10. The keyword itself pulled 36,687 Amazon queries over the same period (▲ 11.5% MoM).
Zooming out to the 12-month window ending July 2026, the mini microwave Top 50 moved 632,600 units and $57,318,705 in cumulative sales — an average of 52,717 units and $4,776,559 per month. Monthly throughput topped out at 63,800 units in November 2025 and dipped to 32,550 in May 2026, leaving the latest reading 19.4% higher than August 2025.
Mini Microwave Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55K
▼ 8.1% MoM
Monthly Revenue 2026/07
$5M
▼ 10.2% MoM
Top 10 Market Share 2026/07
67.3%
Mini Microwave Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini microwave listing on Amazon US in July 2026 is ASIN B07HGH1KG6 (Brand: BLACK+DECKER), which sold 9,000 units at $84.99 apiece — equal to 16.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $3,125,480 in July 2026 — 67.3% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Microwave' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07HGH1KG6
BLACK+DECKER Countertop Microwave Oven, 0.7 Cu.Ft, 700W, Stainless Steel | Digital Controls, Push-Button Door, Child Safety Lock, 10 Power Levels, Removable Turntable
9K
▼ 10.0%vs. prior month
$743.1K
latest month
12-month trend
B07GV36BLD
COMFEE' Countertop Microwave Oven, 0.7 Cu.Ft, 700W, Black, ECO Mode | Sound On/Off, One-Touch Buttons, Child Safety Lock, for Dorm, Apartment, Office
6K
▲ 20.0%vs. prior month
$453.2K
latest month
12-month trend
B0DPQPGC75
TOSHIBA Microwave Oven, 0.9 Cu.Ft, 900W, Black Stainless Steel | 6 Auto Menus, Mute Function, Child Lock, LED Lighting, 10.6 Inch Removable Turntable, Perfect for Apartment
4K
▼ 33.3%vs. prior month
$414.1K
latest month
12-month trend
B0DY95T5HB
Chefman Countertop Microwave Oven 0.7 Cu. Ft., 700 Watts with 10 Power Levels, 6 Cooking Presets with One-Touch Express Cook, Eco Mode, Child Safety Lock, & Mute Button - Black
3K
▼ 70.0%vs. prior month
$231.8K
latest month
12-month trend
B01EIZSDWO
Farberware 0.7 Cu. Ft. Countertop Microwave Oven – 700 Watts Power, Auto Cook Settings, Defrost, Easy Clean and Child Safety Lock - Black
3K
▲ 200.0%vs. prior month
$216.7K
latest month
12-month trend
B0DPQQM1SF
TOSHIBA Microwave Oven, 0.9 Cu.Ft, 900W, Stainless Steel | 6 Auto Menus, 11 Power Levels, Mute Function, Child Lock, LED Lighting, for Apartments & Dorms
3K
▲ 50.0%vs. prior month
$310.2K
latest month
12-month trend
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Best Mini Microwave Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLACK+DECKER is the best-performing mini microwave brand in July 2026, moving 11,000 units across 2 ASINs for 29.7% of Top 10 volume. Chefman follows with 8,000 units (21.6%), ahead of TOSHIBA on 7,000 units (18.9%).
With 6 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $74.95 to $106.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLACK+DECKER
2 ASINs in Top 10
29.7%
Units
11K
Revenue
$945K
Avg. price
$95.99
B07HGH1KG6
$84.99·★4.2·22.8K revsBLACK+DECKER Countertop Microwave Oven, 0.7 Cu.Ft, 700W, Stainless Steel | Digital Controls, Push-Button Door, Child Safety Lock, 10 Power Levels, Removable Turntable
Units sold9KB07HG9YGZY
$106.99·★4.4·12.4K revsBLACK+DECKER Countertop Microwave Oven, 0.9 Cu.Ft, 900W, Stainless Steel | 10 Power Levels, Push-Button Door, Child Safety Lock, Countertop, 6 Auto Cook Presets
Units sold2K
Chefman
3 ASINs in Top 10
21.6%
Units
8K
Revenue
$648.3K
Avg. price
$74.95
B0DY95T5HB
$69.99·★4.2·5K revsChefman Countertop Microwave Oven 0.7 Cu. Ft., 700 Watts with 10 Power Levels, 6 Cooking Presets with One-Touch Express Cook, Eco Mode, Child Safety Lock, & Mute Button - Black
Units sold3KB0GSGPS5NW
$74.97·★4.3·426 revsChefman Compact Countertop Microwave, 0.7 Cu Ft, 700W, Stainless | 10 Power Levels, 3 One-Touch Presets, +30 Second Button, Time & Weight Defrost, Mute Option, Child Safety Lock, Digital Timer
Units sold3KB0DY9CXFGG
$79.88·★4.2·5K revsChefman Countertop Microwave Oven 0.9 Cu. Ft., 900 Watts with 10 Power Levels, 6 Cooking Presets with One-Touch Express Cook, Eco Mode, Child Safety Lock, & Mute Button - Black
Units sold2K
TOSHIBA
2 ASINs in Top 10
18.9%
Units
7K
Revenue
$724.3K
Avg. price
$106.49
B0DPQPGC75
$117.99·★4.5·1.5K revsTOSHIBA Microwave Oven, 0.9 Cu.Ft, 900W, Black Stainless Steel | 6 Auto Menus, Mute Function, Child Lock, LED Lighting, 10.6 Inch Removable Turntable, Perfect for Apartment
Units sold4KB0DPQQM1SF
$94.99·★4.5·1K revsTOSHIBA Microwave Oven, 0.9 Cu.Ft, 900W, Stainless Steel | 6 Auto Menus, 11 Power Levels, Mute Function, Child Lock, LED Lighting, for Apartments & Dorms
Units sold3K
Trending Mini Microwave Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GSGPS5NW booked 3K units at $74.97, with ▲ 200.0% MoM change. On the growth side, B0F1HFBHRK leads positive momentum with ▲ 1700.0% MoM growth on 900 units, with B01N671NHE close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSGPS5NW
Chefman Compact Countertop Microwave, 0.7 Cu Ft, 700W, Stainless | 10 Power Levels, 3 One-Touch Presets, +30 Second Button, Time & Weight Defrost, Mute Option, Child Safety Lock, Digital Timer
Price
$74.97
Rating
4.3
Reviews
426
Latest month sales
B0F1HFBHRK
Frigidaire, 0.7 Cu. Ft. Retro Countertop Microwave Oven, 700W Compact Microwave with 8 Auto Cook Menus, Auto Defrost, 5 Power Levels, LED Display, Glass Turntable, Black Gold
Price
$69.98
Rating
4.2
Reviews
699
Latest month sales
B01N671NHE
FRIGIDAIRE EMW727 0.7 Cubic Foot Microwave, Stainless Steel
Unlock to view ASIN details and product titles
Price
$67.26
Rating
3.9
Reviews
60
Latest month sales
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