Ninja Airfryer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Airfryer sales on Amazon US totaled 93,700 units in July 2026 (▼ 52.7% vs. the prior month), generating an estimated $13,733,865 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 64.1% of revenue, while a typical listing is priced at $190.57. The keyword itself pulled 18,630 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the ninja airfryer Top 50 moved 1,597,400 units and $217,103,391 in cumulative sales — an average of 133,117 units and $18,091,949 per month. Monthly throughput topped out at 274,750 units in November 2025 and dipped to 59,000 in May 2026, leaving the latest reading 1.6% lower than August 2025.
Ninja Airfryer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.7K
▼ 52.7% MoM
Monthly Revenue 2026/07
$13.7M
▼ 51.2% MoM
Top 10 Market Share 2026/07
73.6%
Ninja Airfryer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja airfryer listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 21.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 69,000 units and $8,797,580 in July 2026 — 73.6% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Airfryer' on Amazon
July 2026
Is 73.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B09B7SB46R
Emeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B0DJFBDFZK
Ninja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
5K
▼ 44.4%vs. prior month
$825.8K
latest month
12-month trend
B0DDDD8WD6
Ninja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
5K
▼ 16.7%vs. prior month
$808K
latest month
12-month trend
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Best Ninja Airfryer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing ninja airfryer brand in July 2026, moving 34,000 units across 6 ASINs for 49.3% of Top 10 volume. Cosori follows with 20,000 units (29.0%), ahead of Emeril on 8,000 units (11.6%).
With 5 brands splitting the Top 10 and 89.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $89.99 to $189.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
6 ASINs in Top 10
49.3%
Units
34K
Revenue
$5M
Avg. price
$154.48
B0CSZ7WBYW
$89.99·★4.7·8.5K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0D1CXL52G
$247.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB0DJFBDFZK
$159.00·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB0DDDD8WD6
$149.99·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB089TQWJKK
$159.94·★4.8·25K revsNinja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey
Units sold3KB0CS3V8M9H
$119.99·★4.7·2.1K revsNinja Air Fryer XL with MaxCrisp, 6.5 Qt, 6-in-1, Grey, AF181 | Max crisp, air fry, roast, bake, reheat, dehydrate, 1750W, 450F max, Fits 9 lbs wings
Units sold3K
Cosori
1 ASIN in Top 10
29.0%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.5K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Emeril
1 ASIN in Top 10
11.6%
Units
8K
Revenue
$1.4M
Avg. price
$189.99
B09B7SB46R
$189.99·★4.3·17.6K revsEmeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
Units sold8K
Trending Ninja Airfryer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DDDD8WD6 booked 5K units at $149.99, with ▼ 16.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DDDD8WD6
Ninja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Price
$149.99
Rating
4.5
Reviews
7.2K
Latest month sales
B0DPNJKMPX
BELLA Fits-Anywhere 6qt Slim Air Fryer, Non-Toxic Coating, Oatmilk
Price
$66.24
Rating
4.5
Reviews
891
Latest month sales
B089TQWJKK
Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey
Unlock to view ASIN details and product titles
Price
$159.94
Rating
4.8
Reviews
25K
Latest month sales
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