Ninja Flip Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Flip sales on Amazon US totaled 31,900 units in July 2026 (▼ 51.0% vs. the prior month), generating an estimated $3,931,739 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.4% of unit volume and 80.5% of revenue, while a typical listing is priced at $116.00. The keyword itself pulled 15,072 Amazon queries over the same period (▼ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the ninja flip Top 50 moved 418,300 units and $61,012,559 in cumulative sales — an average of 34,858 units and $5,084,380 per month. Monthly throughput topped out at 78,450 units in November 2025 and dipped to 16,750 in May 2026, leaving the latest reading 73.8% higher than August 2025.
Ninja Flip Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.9K
▼ 51.0% MoM
Monthly Revenue 2026/07
$3.9M
▼ 63.0% MoM
Top 10 Market Share 2026/07
78.4%
Ninja Flip Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja flip listing on Amazon US in July 2026 is ASIN B0D1CXL52G (Brand: Ninja), which sold 8,000 units at $149.95 apiece — equal to 25.1% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $3,166,650 in July 2026 — 78.4% of unit volume and 80.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Flip' on Amazon
July 2026
Is 78.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B0CYHZFMFX
bella Fits-Anywhere Flip-n-Store Non-Toxic, Belgian Waffle Maker, Oatmilk
7K
▲ 0.0%vs. prior month
$167.9K
latest month
12-month trend
B0B358VDZJ
Ninja Belgian Waffle Maker Pro, 5 Shade Settings, Black/Silver, BW1001 | Vertical design, NeverStick coating, Precision-pour cup, Recipe guide, Dishwasher-safe parts
3K
▼ 50.0%vs. prior month
$254.5K
latest month
12-month trend
B07SCGY2H6
Ninja Digital Air Fry Countertop Oven, 8-in-1, XL, Silver, SP101 | Air fry, air roast, broil, bake, toast, bagel, dehydrate, keep warm, 1800W, Flip up & away
1K
▼ 90.0%vs. prior month
$210K
latest month
12-month trend
B0B15Q3HCQ
Ninja DZ550 Foodi 10 Quart 6-in-1 DualZone Smart XL Air Fryer with 2 Independent Baskets, Thermometer for Perfect Doneness, Match Cook and Finish to Roast, Dehydrate and More, Black
1K
▼ 87.5%vs. prior month
$214.2K
latest month
12-month trend
B0FM5KF34G
Ninja French Door Premier Air Fry Oven, 10-in-1, 20.3 Qt, Stainless, FO101 | 450F cyclonic air, PFAS-free surface, Air fry, sear crisp, bake, broil, toast, dehydrate
1K
▼ 83.3%vs. prior month
$246.1K
latest month
12-month trend
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Best Ninja Flip Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing ninja flip brand in July 2026, moving 16,000 units across 7 ASINs for 64.0% of Top 10 volume. BELLA follows with 7,000 units (28.0%), ahead of Our Place on 1,000 units (4.0%).
With 4 brands splitting the Top 10 and 96.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.99 to $202.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
7 ASINs in Top 10
64.0%
Units
16K
Revenue
$2.8M
Avg. price
$202.84
B0D1CXL52G
$149.95·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB0B358VDZJ
$99.99·★4.6·3.5K revsNinja Belgian Waffle Maker Pro, 5 Shade Settings, Black/Silver, BW1001 | Vertical design, NeverStick coating, Precision-pour cup, Recipe guide, Dishwasher-safe parts
Units sold3KB07SCGY2H6
$179.99·★4.6·26.2K revsNinja Digital Air Fry Countertop Oven, 8-in-1, XL, Silver, SP101 | Air fry, air roast, broil, bake, toast, bagel, dehydrate, keep warm, 1800W, Flip up & away
Units sold1KB0B15Q3HCQ
$199.99·★4.6·6.1K revsNinja DZ550 Foodi 10 Quart 6-in-1 DualZone Smart XL Air Fryer with 2 Independent Baskets, Thermometer for Perfect Doneness, Match Cook and Finish to Roast, Dehydrate and More, Black
Units sold1KB0FM5KF34G
$279.95·★4.6·743 revsNinja French Door Premier Air Fry Oven, 10-in-1, 20.3 Qt, Stainless, FO101 | 450F cyclonic air, PFAS-free surface, Air fry, sear crisp, bake, broil, toast, dehydrate
Units sold1KB089TQ82WT
$279.99·★4.7·15.3K revsNinja® Foodi® Smart XL 6-in-1 Indoor Grill & Air Fryer, Black/Silver, FG551 | Smart Cook System with built-in thermometer, XL capacity, perfect doneness, rare to well done. 6-in-1: Grill, Air Fry & more.
Units sold1KB0D4R8G1FX
$229.99·★4.2·536 revsNinja Prestige Smart XL Countertop Oven, 10-in-1, Stainless Steel, DT501 | Bakes 20 cookies, Fits 12 lb turkey, Air fry, bake, toast, pizza, reheat, 1800W
Units sold1K
BELLA
1 ASIN in Top 10
28.0%
Units
7K
Revenue
$167.9K
Avg. price
$24.99
B0CYHZFMFX
$24.99·★4.3·3.6K revsbella Fits-Anywhere Flip-n-Store Non-Toxic, Belgian Waffle Maker, Oatmilk
Units sold7K
Our Place
1 ASIN in Top 10
4.0%
Units
1K
Revenue
$169.8K
Avg. price
$149.00
B0CLTKGWQX
$149.00·★4.3·2.6K revsOur Place Wonder Oven, 6-in-1 Air Fryer & Toaster Oven, 2-Rack, 13 Qt | Non-toxic air fryer toaster oven combo; basket, wire rack, bake pan, crumb tray; toast, roast, bake, broil, reheat, steam
Units sold1K
Trending Ninja Flip Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPL66158 booked 1K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B0FDFMC1KD leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0D4RDV53M close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPL66158
BYKITCHEN 12 Inch Air Fryer Parchment Paper Liners for Ninja SP151 SP101 | 120PCS Square Disposable Air Fryer Liners Compatible with Ninja SP201 SP301, Flip Up Air Fryer Toaster Oven Combo Accessories
Price
$8.99
Rating
4.6
Reviews
496
Latest month sales
B0FDFMC1KD
Air Fryer Parchment Paper for Ninja 8-in-1 Flip Toaster Oven SP151, 100PCS Air Fryer Disposable Liners for Ninja Foodi Airfryer Combo
Price
$11.99
Rating
4.5
Reviews
59
Latest month sales
B0D4RDV53M
Ninja Air Fryer DoubleStack, 8 Qt, 6-in-1, Black, SL201 | Air fry, broil, roast, bake, reheat, dehydrate, Cooks 4 foods at once, Smart Finish, Match Cook
Unlock to view ASIN details and product titles
Price
$189.95
Rating
4.5
Reviews
491
Latest month sales
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