Bosch Mixer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Bosch Mixer sales on Amazon US totaled 27,250 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $2,248,676 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.6% of unit volume and 50.8% of revenue, while a typical listing is priced at $181.32. The keyword itself pulled 18,752 Amazon queries over the same period (▼ 18.4% MoM).

Zooming out to the 12-month window ending July 2026, the bosch mixer Top 50 moved 383,000 units and $35,786,145 in cumulative sales — an average of 31,917 units and $2,982,179 per month. Monthly throughput topped out at 74,200 units in November 2025 and dipped to 15,200 in May 2026, leaving the latest reading 41.9% higher than August 2025.

383KTotal units sold · Last 12 months
$35.8MTotal revenue · Last 12 months
18.8K▼ 18.4% MoM
Monthly search volume
$181.32Avg. price · July 2026

Bosch Mixer Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales19.2K
Revenue$1.1M

2025/09

Sales19.9K
Revenue$1.5M

2025/10

Sales28K
Revenue$2.4M

2025/11

Sales74.2K
Revenue$6.8M

2025/12

Sales68.5K
Revenue$7.3M

2026/01

Sales22.3K
Revenue$2M

2026/02

Sales26.6K
Revenue$2.7M

2026/03

Sales23.2K
Revenue$2M

2026/04

Sales24.6K
Revenue$2.6M

2026/05

Sales15.2K
Revenue$1.6M

2026/06

Sales34K
Revenue$3.5M
27.3K

2026/07

Sales27.3K
Revenue$2.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

27.3K

▼ 19.9% MoM

Monthly Revenue 2026/07

$2.2M

▼ 35.5% MoM

Top 10 Market Share 2026/07

82.6%

See the Top 10 ASINs driving 82.6% of sales

Bosch Mixer Market Share & Sales Concentration on Amazon US — July 2026

The most-sold bosch mixer listing on Amazon US in July 2026 is ASIN B001CH0ZLE (Brand: Hamilton Beach), which sold 9,000 units at $24.32 apiece — equal to 33.0% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 22,500 units and $1,141,332 in July 2026 — 82.6% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Bosch Mixer' on Amazon

July 2026
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82.6% Volume Share 22.5K units sold
50.8% Revenue Share $1.1M estimated
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Top 5 Volume Share breakdown

B001CH0ZLE 33.0%
B07DD3CPMW 14.7%
B08XFJ7CKG 7.3%
B09BVCPSBT 7.3%
B0CFYVBHLP 3.7%
Others 33.9%
#1
Hamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G

B001CH0ZLE

Hamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G

$24.32· 4.5·66.8K reviews
Monthly Sales

9K

▼ 10.0%

vs. prior month

Revenue

$245.6K

latest month

Monthly Trend

12-month trend

#2
OVENTE 5-Speed Electric Hand Mixer with Storage Case,150W, Red HM151R | Stainless Steel Whisks, Compact Portable Design, Lightweight Handheld Mixer for Baking & Cooking

B07DD3CPMW

OVENTE 5-Speed Electric Hand Mixer with Storage Case,150W, Red HM151R | Stainless Steel Whisks, Compact Portable Design, Lightweight Handheld Mixer for Baking & Cooking

$14.99· 4.5·13.5K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$60K

latest month

Monthly Trend

12-month trend

#3
Hamilton Beach 6-Speed Electric Hand Mixer With Easy Clean Beaters | Traditional Beaters | Dough Hooks | Whisk | Snap-On Storage Case | 275 Watt Motor | White | 62636J

B08XFJ7CKG

Hamilton Beach 6-Speed Electric Hand Mixer With Easy Clean Beaters | Traditional Beaters | Dough Hooks | Whisk | Snap-On Storage Case | 275 Watt Motor | White | 62636J

$34.95· 4.6·5.2K reviews
Monthly Sales

2K

▼ 60.0%

vs. prior month

Revenue

$64.6K

latest month

Monthly Trend

12-month trend

#4
Kitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)

B09BVCPSBT

Kitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)

$59.82· 4.4·9.6K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$126.3K

latest month

Monthly Trend

12-month trend

#5
KitchenAid 5-Speed Ultra Power Hand Mixer, Stainless Steel/Plastic, White | 5 Speeds, Lockable swivel cord, Turbo Beaters, Easy release button, Dishwasher-safe beaters

B0CFYVBHLP

KitchenAid 5-Speed Ultra Power Hand Mixer, Stainless Steel/Plastic, White | 5 Speeds, Lockable swivel cord, Turbo Beaters, Easy release button, Dishwasher-safe beaters

$59.99· 4.6·28.3K reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$56.4K

latest month

Monthly Trend

12-month trend

#6
KitchenAid Classic Series 4.5 Quart Tilt-Head Stand Mixer K45SS, White | 10 Speeds, Durable Metal construction, 59 Touchpoints for Thorough Mixing, Compatible with KitchenAid Attachments

B00004SGFW

KitchenAid Classic Series 4.5 Quart Tilt-Head Stand Mixer K45SS, White | 10 Speeds, Durable Metal construction, 59 Touchpoints for Thorough Mixing, Compatible with KitchenAid Attachments

$399.00· 4.8·12.2K reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$362.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Bosch Mixer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Hamilton Beach is the best-performing bosch mixer brand in July 2026, moving 11,000 units across 2 ASINs for 48.9% of Top 10 volume. OVENTE follows with 4,000 units (17.8%), ahead of Kitchen in the box on 2,000 units (8.9%).

With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $59.82, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

48.9%
17.8%
8.9%
24.4%
Hamilton Beach
OVENTE
Kitchen in the box
Other brands
1

Hamilton Beach

2 ASINs in Top 10

48.9%

Units

11K

Revenue

$310.2K

Avg. price

$29.64

  • Hamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G

    B001CH0ZLE

    $24.32·4.5·66.8K revs

    Hamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G

    Units sold9K
  • Hamilton Beach 6-Speed Electric Hand Mixer With Easy Clean Beaters | Traditional Beaters | Dough Hooks | Whisk | Snap-On Storage Case | 275 Watt Motor | White | 62636J

    B08XFJ7CKG

    $34.95·4.6·5.2K revs

    Hamilton Beach 6-Speed Electric Hand Mixer With Easy Clean Beaters | Traditional Beaters | Dough Hooks | Whisk | Snap-On Storage Case | 275 Watt Motor | White | 62636J

    Units sold2K
2

OVENTE

1 ASIN in Top 10

17.8%

Units

4K

Revenue

$60K

Avg. price

$14.99

  • OVENTE 5-Speed Electric Hand Mixer with Storage Case,150W, Red HM151R | Stainless Steel Whisks, Compact Portable Design, Lightweight Handheld Mixer for Baking & Cooking

    B07DD3CPMW

    $14.99·4.5·13.5K revs

    OVENTE 5-Speed Electric Hand Mixer with Storage Case,150W, Red HM151R | Stainless Steel Whisks, Compact Portable Design, Lightweight Handheld Mixer for Baking & Cooking

    Units sold4K
3

Kitchen in the box

1 ASIN in Top 10

8.9%

Units

2K

Revenue

$126.3K

Avg. price

$59.82

  • Kitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)

    B09BVCPSBT

    $59.82·4.4·9.6K revs

    Kitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)

    Units sold2K

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