Bosch Mixer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bosch Mixer sales on Amazon US totaled 27,250 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $2,248,676 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.6% of unit volume and 50.8% of revenue, while a typical listing is priced at $181.32. The keyword itself pulled 18,752 Amazon queries over the same period (▼ 18.4% MoM).
Zooming out to the 12-month window ending July 2026, the bosch mixer Top 50 moved 383,000 units and $35,786,145 in cumulative sales — an average of 31,917 units and $2,982,179 per month. Monthly throughput topped out at 74,200 units in November 2025 and dipped to 15,200 in May 2026, leaving the latest reading 41.9% higher than August 2025.
Bosch Mixer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.3K
▼ 19.9% MoM
Monthly Revenue 2026/07
$2.2M
▼ 35.5% MoM
Top 10 Market Share 2026/07
82.6%
Bosch Mixer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bosch mixer listing on Amazon US in July 2026 is ASIN B001CH0ZLE (Brand: Hamilton Beach), which sold 9,000 units at $24.32 apiece — equal to 33.0% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,500 units and $1,141,332 in July 2026 — 82.6% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bosch Mixer' on Amazon
July 2026









Is 82.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B001CH0ZLE
Hamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G
9K
▼ 10.0%vs. prior month
$245.6K
latest month
12-month trend

B07DD3CPMW
OVENTE 5-Speed Electric Hand Mixer with Storage Case,150W, Red HM151R | Stainless Steel Whisks, Compact Portable Design, Lightweight Handheld Mixer for Baking & Cooking
4K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend

B08XFJ7CKG
Hamilton Beach 6-Speed Electric Hand Mixer With Easy Clean Beaters | Traditional Beaters | Dough Hooks | Whisk | Snap-On Storage Case | 275 Watt Motor | White | 62636J
2K
▼ 60.0%vs. prior month
$64.6K
latest month
12-month trend

B09BVCPSBT
Kitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)
2K
▲ 100.0%vs. prior month
$126.3K
latest month
12-month trend

B0CFYVBHLP
KitchenAid 5-Speed Ultra Power Hand Mixer, Stainless Steel/Plastic, White | 5 Speeds, Lockable swivel cord, Turbo Beaters, Easy release button, Dishwasher-safe beaters
1K
▼ 50.0%vs. prior month
$56.4K
latest month
12-month trend

B00004SGFW
KitchenAid Classic Series 4.5 Quart Tilt-Head Stand Mixer K45SS, White | 10 Speeds, Durable Metal construction, 59 Touchpoints for Thorough Mixing, Compatible with KitchenAid Attachments
1K
▼ 50.0%vs. prior month
$362.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bosch Mixer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hamilton Beach is the best-performing bosch mixer brand in July 2026, moving 11,000 units across 2 ASINs for 48.9% of Top 10 volume. OVENTE follows with 4,000 units (17.8%), ahead of Kitchen in the box on 2,000 units (8.9%).
With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $59.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hamilton Beach
2 ASINs in Top 10
48.9%
Units
11K
Revenue
$310.2K
Avg. price
$29.64

B001CH0ZLE
$24.32·★4.5·66.8K revsHamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G
Units sold9K
B08XFJ7CKG
$34.95·★4.6·5.2K revsHamilton Beach 6-Speed Electric Hand Mixer With Easy Clean Beaters | Traditional Beaters | Dough Hooks | Whisk | Snap-On Storage Case | 275 Watt Motor | White | 62636J
Units sold2K
OVENTE
1 ASIN in Top 10
17.8%
Units
4K
Revenue
$60K
Avg. price
$14.99

B07DD3CPMW
$14.99·★4.5·13.5K revsOVENTE 5-Speed Electric Hand Mixer with Storage Case,150W, Red HM151R | Stainless Steel Whisks, Compact Portable Design, Lightweight Handheld Mixer for Baking & Cooking
Units sold4K
Kitchen in the box
1 ASIN in Top 10
8.9%
Units
2K
Revenue
$126.3K
Avg. price
$59.82

B09BVCPSBT
$59.82·★4.4·9.6K revsKitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)
Units sold2K
Trending Bosch Mixer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07PH42R3H booked 900 units at $44.95, with ▲ 200.0% MoM change. On the growth side, B09BVCPSBT leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07PH42R3H
Hamilton Beach Professional 5-Speed Electric Hand Mixer with Snap-On Storage Case, QuickBurst, Stainless Steel Twisted Wire Beaters and Whisk, Mint (62658)
Price
$44.95
Rating
4.6
Reviews
5.4K
Latest month sales

B0GJFV84X1
Martha Stewart 5.3QT Tilt Head Stand Mixer, 12 Speeds, Stainless Steel Bowl | Dough Hook, Stainless Whisk, Beater, Removable Splash Shield, Bread, Cake & Whipping, Electric Kitchen Mixer, Caviar Gray
Price
$149.99
Rating
4.3
Reviews
206
Latest month sales

B09BVCPSBT
Kitchen in the box Stand Mixer,3.2Qt Small Electric Food Mixer,6 Speeds Portable Lightweight Kitchen Mixer for Daily Use with Egg Whisk,Dough Hook,Flat Beater (Black)
Unlock to view ASIN details and product titles
Price
$59.82
Rating
4.4
Reviews
9.6K
Latest month sales
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