Nido Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nido sales on Amazon US totaled 150,100 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $2,251,912 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 40.7% of revenue, while a typical listing is priced at $21.36. The keyword itself pulled 17,922 Amazon queries over the same period (▼ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the nido Top 50 moved 1,772,250 units and $23,534,962 in cumulative sales — an average of 147,688 units and $1,961,247 per month. Monthly throughput topped out at 176,200 units in November 2025 and dipped to 96,900 in May 2026, leaving the latest reading 17.0% higher than August 2025.
Nido Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
150.1K
▲ 0.3% MoM
Monthly Revenue 2026/07
$2.3M
▲ 1.3% MoM
Top 10 Market Share 2026/07
62.0%
Nido Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nido listing on Amazon US in July 2026 is ASIN B0014CS1X6 (Brand: Eagle Brand), which sold 20,000 units at $2.62 apiece — equal to 13.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 93,000 units and $916,200 in July 2026 — 62.0% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nido' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0014CS1X6
Eagle Brand 14oz Sweetened Condensed Milk, Great for Flan, Cooking, Baking, Drinks, Dessert, Ice Cream, No Artificial Ingredients, Gluten Free, Rich Creamy Flavor, rBST-Free, Kosher-Dairy
20K
▲ 0.0%vs. prior month
$57.4K
latest month
12-month trend
B00FZHDZV4
Yakult Probiotic Drink Original, 2.7 fl oz Bottle, Pack of 5
10K
▲ 0.0%vs. prior month
$30.6K
latest month
12-month trend
B00ZWNXBTM
Stonyfield Organic Kids Yogurt Pouches, Strawberry Banana, 3.5 oz, 4 ct
10K
▲ 0.0%vs. prior month
$66.2K
latest month
12-month trend
B097CG18L9
GoGo squeeZ Low Fat YogurtZ Variety Pack, 3 oz Pouches, 20 Count | Kids Snack, Strawberry & Banana Flavor, Real Yogurt & Fruit; No Fridge Needed, Gluten and Nut Free, Recloseable Cap, BPA-Free
10K
▲ 0.0%vs. prior month
$153K
latest month
12-month trend
B0DCLL5XLB
Bubs Whole Goat Milk Infant Formula for 0-12 Months, Non-GMO Milk, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion
10K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B00DM09BVE
Nesquik Lowfat Chocolate Milk, Ready to Drink | Ready to drink chocolate lowfat milk; 1% milkfat; aseptic
9K
▲ 12.5%vs. prior month
$13.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nido Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Eagle Brand is the best-performing nido brand in July 2026, moving 20,000 units across 1 ASIN for 21.5% of Top 10 volume. ヤクルトヘルスフーズ follows with 10,000 units (10.8%), ahead of Stonyfield Organic on 10,000 units (10.8%).
Volume is spread across 10 brands, with the top three holding 43.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.62 to $6.60, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Eagle Brand
1 ASIN in Top 10
21.5%
Units
20K
Revenue
$57.4K
Avg. price
$2.62
B0014CS1X6
$2.62·★4.8·9.4K revsEagle Brand 14oz Sweetened Condensed Milk, Great for Flan, Cooking, Baking, Drinks, Dessert, Ice Cream, No Artificial Ingredients, Gluten Free, Rich Creamy Flavor, rBST-Free, Kosher-Dairy
Units sold20K
ヤクルトヘルスフーズ
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$30.6K
Avg. price
$3.28
B00FZHDZV4
$3.28·★4.7·6.6K revsYakult Probiotic Drink Original, 2.7 fl oz Bottle, Pack of 5
Units sold10K
Stonyfield Organic
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$66.2K
Avg. price
$6.60
B00ZWNXBTM
$6.60·★4.8·2.1K revsStonyfield Organic Kids Yogurt Pouches, Strawberry Banana, 3.5 oz, 4 ct
Units sold10K
Trending Nido Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C769N2Y4 leads positive momentum with ▲ 80.0% MoM growth on 900 units, with B0CLFXDX4Z close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C769N2Y4
Voyager Toddler Milk On The Go, USDA Organic Shelf Stable Whole Milk Powder, Great for Travel, No Refrigeration, Gluten Free with No GMO's and No Antibiotics for Kids, 16 Sachets of 15g
Price
$29.99
Rating
4.4
Reviews
364
Latest month sales
B0CLFXDX4Z
Micro Ingredients Whole Milk Powder, 4 lb | Pasture-Raised, rBST-Free | Pure & Rich in Protein | Ideal for Baking & Everyday Use | Non-GMO, Gluten-Free, Premium Grade
Price
$28.75
Rating
4.5
Reviews
1.3K
Latest month sales
B0DCKXZVS4
Bubs 365 Day Grass Fed Infant Formula for 0-12 Months, Non-GMO Milk, 20oz | Cow Milk-Based Powder with Iron, DHA, Prebiotics & Probiotics to Support Gentle, Digestive Health
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.5
Reviews
2.1K
Latest month sales
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