Neutrogena Hair Restore Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Neutrogena Hair Restore sales on Amazon US totaled 575,000 units in July 2026 (▼ 18.2% vs. the prior month), generating an estimated $19,608,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 72.2% of revenue, while a typical listing is priced at $26.28. The keyword itself pulled 14,977 Amazon queries over the same period (▲ 50.4% MoM).
Zooming out to the 12-month window ending July 2026, the neutrogena hair restore Top 50 moved 6,328,150 units and $225,565,247 in cumulative sales — an average of 527,346 units and $18,797,104 per month. Monthly throughput topped out at 703,000 units in June 2026 and dipped to 366,300 in May 2026, leaving the latest reading 28.1% higher than August 2025.
Neutrogena Hair Restore Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
575K
▼ 18.2% MoM
Monthly Revenue 2026/07
$19.6M
▼ 13.5% MoM
Top 10 Market Share 2026/07
60.9%
Neutrogena Hair Restore Market Share & Sales Concentration on Amazon US — July 2026
The most-sold neutrogena hair restore listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 17.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $14,151,600 in July 2026 — 60.9% of unit volume and 72.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Neutrogena Hair Restore' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B00UOL93CG
Neutrogena T/Sal Therapeutic Dandruff Shampoo, Scalp Build-Up Control, 3% Salicylic Acid,Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Clears Flakes, Fragrance Free, 4.5 fl oz | Scalp Build-up Shampoo, 3% Salicylic Acid, Scalp Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Fragrance Free
30K
▼ 25.0%vs. prior month
$229.5K
latest month
12-month trend
B0DK5RX74D
Dove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
30K
▼ 25.0%vs. prior month
$265.2K
latest month
12-month trend
B00LTZEEGQ
Nutrafol Men Hair Growth Supplements, Ages 18-49, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
30K
▲ 0.0%vs. prior month
$2.6M
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
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Best Neutrogena Hair Restore Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing neutrogena hair restore brand in July 2026, moving 120,000 units across 2 ASINs for 34.3% of Top 10 volume. Nizoral follows with 100,000 units (28.6%), ahead of Dove on 50,000 units (14.3%).
With 8 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.41 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
34.3%
Units
120K
Revenue
$10.6M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB00LTZEEGQ
$88.00·★3.9·5.8K revsNutrafol Men Hair Growth Supplements, Ages 18-49, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold30K
Nizoral
1 ASIN in Top 10
28.6%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Dove
2 ASINs in Top 10
14.3%
Units
50K
Revenue
$464.6K
Avg. price
$9.41
B0DK5RX74D
$8.84·★4.7·7.3K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30KB0DB6CDLSM
$9.97·★4.6·4.5K revsDove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
Units sold20K
Trending Neutrogena Hair Restore Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DHWH8TJX booked 10K units at $9.96, with ▲ 0.0% MoM change. On the growth side, B0FNDV6CKM leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0FNF6VS5J close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHWH8TJX
Pantene Shampoo, Sheer Volume - 72-Hour Fullness, Lightweight Nourishment with Pro-Vitamin B5 + Antioxidants, Fine, Thin, Color-Treated Hair, Paraben Free, Remove Build Up for Body & Shine, 27.7 Fl Oz
Price
$9.96
Rating
4.7
Reviews
1.7K
Latest month sales
B0FNDV6CKM
Pantene Abundant & Strong Conditioner, Strengthens Hair from Root to Tip, 8 oz
Price
$14.97
Rating
4.5
Reviews
484
Latest month sales
B0FNF6VS5J
Pantene Abundant & Strong Shampoo, Strengthens Scalp's Hold on Hair Roots, 13.5 oz
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.4
Reviews
1.3K
Latest month sales
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