Neutrogena Face Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Neutrogena Face Sunscreen sales on Amazon US totaled 810,000 units in July 2026 (▼ 28.0% vs. the prior month), generating an estimated $14,048,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 57.2% of revenue, while a typical listing is priced at $17.08. The keyword itself pulled 12,003 Amazon queries over the same period (▼ 41.2% MoM).
Zooming out to the 12-month window ending July 2026, the neutrogena face sunscreen Top 50 moved 6,323,800 units and $120,173,364 in cumulative sales — an average of 526,983 units and $10,014,447 per month. Monthly throughput topped out at 1,125,000 units in June 2026 and dipped to 313,500 in December 2025, leaving the latest reading 85.3% higher than August 2025.
Neutrogena Face Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
810K
▼ 28.0% MoM
Monthly Revenue 2026/07
$14M
▼ 33.3% MoM
Top 10 Market Share 2026/07
54.3%
Neutrogena Face Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold neutrogena face sunscreen listing on Amazon US in July 2026 is ASIN B00ANL8QHA (Brand: Neutrogena), which sold 80,000 units at $8.99 apiece — equal to 9.9% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $8,038,200 in July 2026 — 54.3% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Neutrogena Face Sunscreen' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
80K
▲ 60.0%vs. prior month
$732.8K
latest month
12-month trend
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B005IHT94S
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B00AEN4QZ8
Neutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
40K
▼ 20.0%vs. prior month
$328.8K
latest month
12-month trend
B076GZX3KL
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$952.8K
latest month
12-month trend
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Best Neutrogena Face Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing neutrogena face sunscreen brand in July 2026, moving 260,000 units across 6 ASINs for 59.1% of Top 10 volume. EltaMD follows with 80,000 units (18.2%), ahead of BLUE LIZARD on 70,000 units (15.9%).
With 4 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.19 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
6 ASINs in Top 10
59.1%
Units
260K
Revenue
$3.1M
Avg. price
$9.19
B00ANL8QHA
$8.99·★4.7·9.6K revsNeutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold80KB005IHT94S
$9.88·★4.5·39.9K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
Units sold40KB00AEN4QZ8
$8.29·★4.7·23.4K revsNeutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold40KB076GZX3KL
$13.50·★4.7·9.6K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
Units sold40KB08L88LZ4V
$4.50·★4.6·9.8K revsNeutrogena Clear Face Sunscreen Lotion SPF 50, 3 fl. oz | For Acne-Prone Skin, Broad Spectrum UVA/UVB Protection, Fragrance-Free, Oxybenzone-Free, Water-Resistant
Units sold30KB001P92FMG
$9.99·★4.6·25.5K revsNeutrogena Sport Face Sunscreen Lotion SPF 70+, 2.5 fl. oz | Sweat- and Water-Resistant, Broad Spectrum UVA/UVB Protection, Oxybenzone-Free, Good for Active Lifestyles
Units sold30K
EltaMD
2 ASINs in Top 10
18.2%
Units
80K
Revenue
$3.5M
Avg. price
$44.00
B002MSN3QQ
$45.00·★4.6·48.2K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60KB00J5KDCO2
$43.00·★4.6·45.9K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
BLUE LIZARD
1 ASIN in Top 10
15.9%
Units
70K
Revenue
$1M
Avg. price
$15.48
B084ZP848Y
$15.48·★4.4·21.3K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
Units sold70K
Trending Neutrogena Face Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FXNHDWM7 booked 30K units at $13.97, with ▲ 0.0% MoM change. On the growth side, B0C9L29ZYS leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00ANL8QHA close behind at ▲ 60.0% MoM on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FXNHDWM7
CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
Price
$13.97
Rating
4.4
Reviews
1.9K
Latest month sales
B0C9L29ZYS
Neutrogena Ultra Gentle Daily Face Moisturizer, Fragrance-Free, 3.4 fl. oz | Suitable for Sensitive Skin, Vitamin B3, Pro-Vitamin B5, Vitamin E, Hydrating Moisturizer
Price
$9.97
Rating
4.6
Reviews
6.3K
Latest month sales
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
9.6K
Latest month sales
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