Needoh Specialty Shapes Jelly Dohnut Gumdrop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Needoh Specialty Shapes Jelly Dohnut Gumdrop sales on Amazon US totaled 142,100 units in July 2026 (▼ 21.1% vs. the prior month), generating an estimated $1,610,027 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 54.6% of revenue, while a typical listing is priced at $12.20. The keyword itself pulled 5,129 Amazon queries over the same period (▼ 71.2% MoM).
Zooming out to the 12-month window ending July 2026, the needoh specialty shapes jelly dohnut gumdrop Top 50 moved 880,100 units and $8,638,676 in cumulative sales — an average of 73,342 units and $719,890 per month. Monthly throughput topped out at 180,100 units in June 2026 and dipped to 10,400 in September 2025, leaving the latest reading 1046.0% higher than August 2025.
Needoh Specialty Shapes Jelly Dohnut Gumdrop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
142.1K
▼ 21.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 20.2% MoM
Top 10 Market Share 2026/07
61.2%
Needoh Specialty Shapes Jelly Dohnut Gumdrop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold needoh specialty shapes jelly dohnut gumdrop listing on Amazon US in July 2026 is ASIN B0D9ZTW7PS (Brand: Schylling), which sold 20,000 units at $6.99 apiece — equal to 14.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 87,000 units and $879,190 in July 2026 — 61.2% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Needoh Specialty Shapes Jelly Dohnut Gumdrop' on Amazon
July 2026









Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend

B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend

B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend

B0FYPLT4CR
4 Pack Fidget Toys, Squishy Cube, Cube Squishy for Anxiety & Stress Relief for Adults, Slow Rise Sensory Stress Balls, Classroom Prizes
10K
▲ 11.1%vs. prior month
$109.6K
latest month
12-month trend

B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend

B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
6K
▲ 20.0%vs. prior month
$94.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Needoh Specialty Shapes Jelly Dohnut Gumdrop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing needoh specialty shapes jelly dohnut gumdrop brand in July 2026, moving 20,000 units across 1 ASIN for 23.0% of Top 10 volume. Midou follows with 10,000 units (11.5%), ahead of QPNGKT on 10,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 46.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
1 ASIN in Top 10
23.0%
Units
20K
Revenue
$140.2K
Avg. price
$6.99

B0D9ZTW7PS
$6.99·★4.1·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20K
Midou
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$53.7K
Avg. price
$5.88

B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
QPNGKT
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$95.1K
Avg. price
$8.99

B0GY7YN8BZ
$8.99·★2.4·735 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Trending Needoh Specialty Shapes Jelly Dohnut Gumdrop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GT16T874 booked 6K units at $16.98, with ▲ 20.0% MoM change. On the growth side, B0GWM2MN1W leads positive momentum with ▲ 166.7% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GT16T874
3Pcs Taba Squishies Fidget Toys, Stress Balls for Kids and Adults, Squishies Stress Cube, Sensory Toys for Kids with Autism, Fidgets for Classroom Prize, Birthday Gifts Party Favors(Random Color)
Price
$16.98
Rating
3.9
Reviews
249
Latest month sales

B0FJX85GNG
Stress Balls-Gumdrop Squishy Stress for Kids and Adults, Super Solid Squeeze Ball, Sensory for Stress Relief, Birthday, Easter Basket Stuffers and Party Favors(Pink)
Price
$7.99
Rating
3.6
Reviews
601
Latest month sales

B0GWM2MN1W
4PCS Gumdrop Squishy Toys Mini, Sweet Gel Candy Stress Ball, Sensory Squeeze Toy Set , Soft Hand Fidgets for Anxiety Relief, Birthday Goodie Bag Fillers for Teens & Adults
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.1
Reviews
95
Latest month sales
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