Squishy Box Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Box sales on Amazon US totaled 204,200 units in July 2026 (▲ 18.3% vs. the prior month), generating an estimated $2,994,907 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 49.1% of revenue, while a typical listing is priced at $20.20. The keyword itself pulled 116,637 Amazon queries over the same period (▼ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the squishy box Top 50 moved 1,208,450 units and $17,543,595 in cumulative sales — an average of 100,704 units and $1,461,966 per month. Monthly throughput topped out at 204,200 units in July 2026 and dipped to 51,900 in January 2026, leaving the latest reading 271.3% higher than August 2025.
Squishy Box Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
204.2K
▲ 18.3% MoM
Monthly Revenue 2026/07
$3M
▲ 10.7% MoM
Top 10 Market Share 2026/07
60.7%
Squishy Box Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy box listing on Amazon US in July 2026 is ASIN B0DG2VRFV7 (Brand: Mantyplay), which sold 30,000 units at $8.99 apiece — equal to 14.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $1,469,020 in July 2026 — 60.7% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Box' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
20K
▲ 233.3%vs. prior month
$240.4K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0F5HCNPZM
VISCOO 4 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
10K
▲ 66.7%vs. prior month
$112.2K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
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Best Squishy Box Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mantyplay is the best-performing squishy box brand in July 2026, moving 30,000 units across 1 ASIN for 24.2% of Top 10 volume. TwCare follows with 20,000 units (16.1%), ahead of LAWOHO on 10,000 units (8.1%).
Volume is spread across 10 brands, with the top three holding 48.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mantyplay
1 ASIN in Top 10
24.2%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.6K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
TwCare
1 ASIN in Top 10
16.1%
Units
20K
Revenue
$240.4K
Avg. price
$15.99
B0G3P428LL
$15.99·★4.3·1.4K revs160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Units sold20K
LAWOHO
1 ASIN in Top 10
8.1%
Units
10K
Revenue
$134.3K
Avg. price
$12.90
B0CYT6D2ZS
$12.90·★4.5·3.4K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Trending Squishy Box Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMRQ4B3W booked 7K units at $9.98, with ▲ 40.0% MoM change. On the growth side, B0GYNLQ796 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0GBVG9JQV close behind at ▲ 500.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMRQ4B3W
Bread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Price
$9.98
Rating
4.4
Reviews
757
Latest month sales
B0GYNLQ796
10Pcs Cookies and Cat Paw Taba Squishy Fun Box Toys Kit, Stress Relief Squeezee Fidget Sensory Cheap Squishies Toys Pack for Kids Adults
Price
$15.99
Rating
4.8
Reviews
30
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.6
Reviews
202
Latest month sales
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