Nugo Protein Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nugo Protein Bars sales on Amazon US totaled 366,000 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $7,341,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.7% of unit volume and 43.8% of revenue, while a typical listing is priced at $19.50. The keyword itself pulled 24,717 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the nugo protein bars Top 50 moved 4,148,000 units and $82,821,458 in cumulative sales — an average of 345,667 units and $6,901,788 per month. Monthly throughput topped out at 426,000 units in June 2026 and dipped to 243,700 in May 2026, leaving the latest reading 2.9% higher than August 2025.
Nugo Protein Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
366K
▼ 14.1% MoM
Monthly Revenue 2026/07
$7.3M
▼ 13.1% MoM
Top 10 Market Share 2026/07
43.7%
Nugo Protein Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nugo protein bars listing on Amazon US in July 2026 is ASIN B00MNXGSAI (Brand: Pure Protein), which sold 30,000 units at $13.59 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 160,000 units and $3,217,900 in July 2026 — 43.7% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nugo Protein Bars' on Amazon
July 2026
Is 43.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MNXGSAI
Pure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B00DLDH1N2
Quest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
20K
▲ 0.0%vs. prior month
$526.2K
latest month
12-month trend
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
B09QHBBGJT
CLIF BUILDERS Protein Bars, Chocolatey Peanut Butter, Gluten Free, 12 ct | 20g Plant Based Protein, Non-GMO Project Verified, No Artificial Sweeteners, Low Glycemic, Certified Kosher
10K
▼ 50.0%vs. prior month
$190.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nugo Protein Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Protein is the best-performing nugo protein bars brand in July 2026, moving 30,000 units across 1 ASIN for 18.8% of Top 10 volume. ALOHA follows with 30,000 units (18.8%), ahead of CLIF Bar on 30,000 units (18.8%).
Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.59 to $25.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Protein
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$468.3K
Avg. price
$13.59
B00MNXGSAI
$13.59·★4.4·15.8K revsPure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
Units sold30K
ALOHA
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$635.7K
Avg. price
$25.42
B0178ENI4K
$25.42·★4.5·8.6K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30K
CLIF Bar
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$516.9K
Avg. price
$17.25
B0CXQ6QP2B
$17.24·★4.7·2.8K revsCLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold20KB0CXQ5ZHWH
$17.27·★4.7·1.8K revsCLIF Bar Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold10K
Trending Nugo Protein Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0876HZ2VX booked 10K units at $24.99, with ▲ 0.0% MoM change. On the growth side, B0FTCNDJY5 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0FHMLH6Q9 close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0876HZ2VX
IQBAR Clean Protein Bars, Low Sugar Keto, Peanut Butter Chip 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
Price
$24.99
Rating
4.6
Reviews
2.5K
Latest month sales
B0FTCNDJY5
Zbar Protein Strawberries 'N Creme Snack Bars, Gluten Free, 5ct | 5g Protein, Gluten Free, Made with Organic Oats, No Artificial Sweeteners, Snacks for Kids
Price
$4.69
Rating
4.6
Reviews
240
Latest month sales
B0FHMLH6Q9
KIND Protein MAX Bars Variety Pack, Gluten Free, Low Sugar, High Fiber Snacks, Sweet & Salty Caramel Peanut Crisp, Crispy Chocolate Peanut Butter, 20g Protein, 12 Count
Unlock to view ASIN details and product titles
Price
$25.31
Rating
4.2
Reviews
751
Latest month sales
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