Protein Balls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Balls sales on Amazon US totaled 350,000 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $6,216,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.9% of unit volume and 40.3% of revenue, while a typical listing is priced at $17.87. The keyword itself pulled 22,211 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the protein balls Top 50 moved 3,922,750 units and $70,825,555 in cumulative sales — an average of 326,896 units and $5,902,130 per month. Monthly throughput topped out at 390,300 units in June 2026 and dipped to 249,000 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Protein Balls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
350K
▼ 10.3% MoM
Monthly Revenue 2026/07
$6.2M
▼ 13.4% MoM
Top 10 Market Share 2026/07
42.9%
Protein Balls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein balls listing on Amazon US in July 2026 is ASIN B00GJ82VK4 (Brand: Pure Protein), which sold 30,000 units at $15.13 apiece — equal to 8.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,506,400 in July 2026 — 42.9% of unit volume and 40.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Balls' on Amazon
July 2026
Is 42.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B08KXDCP3D
MadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
20K
▲ 0.0%vs. prior month
$65K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz | Nothing artificial, gluten free mini bars with 6g protein each, made with organic superfoods
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
B08KXFY9CP
MadeGood Organic Strawberry Granola Bites, 5ct x 0.85oz
10K
▲ 0.0%vs. prior month
$33.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Balls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Protein is the best-performing protein balls brand in July 2026, moving 30,000 units across 1 ASIN for 20.0% of Top 10 volume. CLIF Bar follows with 30,000 units (20.0%), ahead of Made Good on 30,000 units (20.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.39 to $16.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Protein
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$465.6K
Avg. price
$15.13
B00GJ82VK4
$15.13·★4.5·22.7K revsPure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
Units sold30K
CLIF Bar
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$483.9K
Avg. price
$16.11
B0CXQ6QP2B
$17.24·★4.7·2.8K revsCLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold20KB07PK9ZNXV
$14.99·★4.7·3.6K revsClif Bar, Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count
Units sold10K
Made Good
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$98.5K
Avg. price
$3.39
B08KXDCP3D
$3.32·★4.4·1.6K revsMadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
Units sold20KB08KXFY9CP
$3.46·★4.5·1.5K revsMadeGood Organic Strawberry Granola Bites, 5ct x 0.85oz
Units sold10K
Trending Protein Balls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09PYB4MQS booked 10K units at $32.49, with ▲ 3233.3% MoM change. On the growth side, B096H8LPP2 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0FST2CHRC close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz | Nothing artificial, gluten free mini bars with 6g protein each, made with organic superfoods
Price
$6.49
Rating
4.7
Reviews
549
Latest month sales
B0FST2CHRC
Nurri 30g Protein Ultra Filtered Milk Shake, Chocolate, 10-11 fl oz Cans | Ready to drink, Ultra-filtered milk protein, 150 calories, 1g sugar, 10 vitamins and minerals
Unlock to view ASIN details and product titles
Price
$23.76
Rating
4.5
Reviews
1.9K
Latest month sales
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