Nature Made B12 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nature Made B12 sales on Amazon US totaled 441,000 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $5,875,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 45.8% of revenue, while a typical listing is priced at $13.79. The keyword itself pulled 15,438 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the nature made b12 Top 50 moved 5,044,950 units and $64,720,490 in cumulative sales — an average of 420,413 units and $5,393,374 per month. Monthly throughput topped out at 508,000 units in June 2026 and dipped to 259,300 in May 2026, leaving the latest reading 0.5% lower than August 2025.
Nature Made B12 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
441K
▼ 13.2% MoM
Monthly Revenue 2026/07
$5.9M
▼ 12.0% MoM
Top 10 Market Share 2026/07
45.4%
Nature Made B12 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nature made b12 listing on Amazon US in July 2026 is ASIN B00DYSUQR2 (Brand: Nature's Bounty), which sold 50,000 units at $9.97 apiece — equal to 11.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,688,900 in July 2026 — 45.4% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nature Made B12' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00DYSUQR2
Nature's Bounty Vitamin B12 1000 mcg Supplements, Supports Energy Metabolism, 200 Ct
50K
▼ 16.7%vs. prior month
$467K
latest month
12-month trend
B00DS5BGDY
Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg, Energy Metabolism Support Supplement for Women and Men, Gluten Free, 150 Day Supply
40K
▼ 20.0%vs. prior month
$630.8K
latest month
12-month trend
B005D0DTS2
Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply
30K
▲ 0.0%vs. prior month
$295.2K
latest month
12-month trend
B002BKW1YA
THORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports Methylation, Heart & Nerve Health, Cognitive Function & Healthy Homocysteine Levels*, NSF Contents Certified
20K
▲ 0.0%vs. prior month
$476.2K
latest month
12-month trend
B005BD8A08
Nature Made Multivitamin for Him, Mens Multivitamin, 90 Tablets | Mens Multivitamins with No Iron for Daily Nutritional Support, Nature Made Multi Mens Vitamins & Minerals, 90 Day Supply
10K
▲ 0.0%vs. prior month
$104.2K
latest month
12-month trend
B005DXM32M
Nature Made Vitamin B12 1000 mcg Time Release Tablets, 160 Tablets | B12 Vitamins for Women and Men, Dietary Supplement for Energy Metabolism Support, Gluten Free, 160 Day Supply
10K
▲ 0.0%vs. prior month
$118.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nature Made B12 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing nature made b12 brand in July 2026, moving 110,000 units across 6 ASINs for 55.0% of Top 10 volume. Nature's Bounty follows with 50,000 units (25.0%), ahead of THORNE on 20,000 units (10.0%).
With 5 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
6 ASINs in Top 10
55.0%
Units
110K
Revenue
$1.3M
Avg. price
$11.06
B00DS5BGDY
$17.48·★4.7·45.6K revsNature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg, Energy Metabolism Support Supplement for Women and Men, Gluten Free, 150 Day Supply
Units sold40KB005D0DTS2
$9.89·★4.7·44.1K revsNature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply
Units sold30KB005BD8A08
$10.48·★4.7·16.5K revsNature Made Multivitamin for Him, Mens Multivitamin, 90 Tablets | Mens Multivitamins with No Iron for Daily Nutritional Support, Nature Made Multi Mens Vitamins & Minerals, 90 Day Supply
Units sold10KB005DXM32M
$9.73·★4.7·29.9K revsNature Made Vitamin B12 1000 mcg Time Release Tablets, 160 Tablets | B12 Vitamins for Women and Men, Dietary Supplement for Energy Metabolism Support, Gluten Free, 160 Day Supply
Units sold10KB0000DJAPS
$6.31·★4.8·30.3K revsNature Made Folic Acid 400 mcg (665 mcg DFE), 250 Tablets | Dietary Supplement for Nervous System Function, Folic Acid Supplements for Women and Men, Gluten Free, 250 Day Supply
Units sold10KB00CBXSO4I
$12.49·★4.8·14.6K revsNature Made Maximum Strength Vitamin B12 5000 mcg Softgels, 60 Softgels | Energy Metabolism Support Supplement for Men and Women, Helps Reduce Fatigue for Those Low in Vitamin B12, 60 Day Supply
Units sold10K
Nature's Bounty
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$467K
Avg. price
$9.97
B00DYSUQR2
$9.97·★4.7·77.3K revsNature's Bounty Vitamin B12 1000 mcg Supplements, Supports Energy Metabolism, 200 Ct
Units sold50K
THORNE
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$476.2K
Avg. price
$24.00
B002BKW1YA
$24.00·★4.8·3.9K revsTHORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports Methylation, Heart & Nerve Health, Cognitive Function & Healthy Homocysteine Levels*, NSF Contents Certified
Units sold20K
Trending Nature Made B12 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00CBXSO4I booked 10K units at $12.49, with ▲ 0.0% MoM change. On the growth side, B006BY0JPA leads positive momentum with ▲ 100.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CBXSO4I
Nature Made Maximum Strength Vitamin B12 5000 mcg Softgels, 60 Softgels | Energy Metabolism Support Supplement for Men and Women, Helps Reduce Fatigue for Those Low in Vitamin B12, 60 Day Supply
Price
$12.49
Rating
4.8
Reviews
14.6K
Latest month sales
B00NV5UTIE
EZ Melts Dissolvable B12 Methylcobalamin 2,500 mcg, 90 Tablets, Red Cherry | Vitamin B12 for Energy & Immune Support, Sublingual Tablets, Non-GMO, Vegan & Gluten-Free
Price
$19.50
Rating
4.7
Reviews
16.2K
Latest month sales
B006BY0JPA
Nature’s Bounty Vitamin B12 5000 mcg Sublingual Liquid, Cardiovascular Health & Cellular Energy Support, 2 Fl Oz (1 Count)
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.7
Reviews
24.4K
Latest month sales
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