Vitamins For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamins For Women sales on Amazon US totaled 1,478,000 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $38,963,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.6% of unit volume and 49.5% of revenue, while a typical listing is priced at $23.19. The keyword itself pulled 38,934 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the vitamins for women Top 50 moved 17,614,100 units and $462,276,629 in cumulative sales — an average of 1,467,842 units and $38,523,052 per month. Monthly throughput topped out at 1,687,000 units in November 2025 and dipped to 844,100 in May 2026, leaving the latest reading 1.1% lower than August 2025.
Vitamins For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 10.9% MoM
Monthly Revenue 2026/07
$39M
▼ 10.0% MoM
Top 10 Market Share 2026/07
42.6%
Vitamins For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamins for women listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 6.8% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 630,000 units and $19,290,400 in July 2026 — 42.6% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamins For Women' on Amazon
July 2026
Is 42.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B00Y8MP4G6
Garden of Life Dr. Formulated Once Daily Women's Probiotics, 50B CFU, 30ct | 50 Billion CFU & Organic Prebiotics – Vaginal Health, Digestive Support, Immune Support, Dairy Free
90K
▼ 10.0%vs. prior month
$2.4M
latest month
12-month trend
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B00GB85JR4
NatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels | Vitamin D 125 mcg - Organic Extra Virgin Olive Oil - Muscle & Bone Support - Gluten Free & USA Manufactured - 1-Year Supply
50K
▲ 0.0%vs. prior month
$749.5K
latest month
12-month trend
B0797GZDZL
THORNE Iron Bisglycinate, 25 mg Iron Supplement, 60 Capsules | Enhanced Absorption Without Gastrointestinal Side Effects*, Chelated Iron Capsules, Gluten-Free, NSF Certified for Sport
50K
▲ 25.0%vs. prior month
$790K
latest month
12-month trend
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Best Vitamins For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing vitamins for women brand in July 2026, moving 100,000 units across 1 ASIN for 15.9% of Top 10 volume. Garden of Life follows with 90,000 units (14.3%), ahead of Nutrafol on 90,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $28.97 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
1 ASIN in Top 10
15.9%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.7K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100K
Garden of Life
1 ASIN in Top 10
14.3%
Units
90K
Revenue
$2.4M
Avg. price
$30.39
B00Y8MP4G6
$30.39·★4.6·60.1K revsGarden of Life Dr. Formulated Once Daily Women's Probiotics, 50B CFU, 30ct | 50 Billion CFU & Organic Prebiotics – Vaginal Health, Digestive Support, Immune Support, Dairy Free
Units sold90K
Nutrafol
1 ASIN in Top 10
14.3%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
Trending Vitamins For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0797GZDZL booked 50K units at $16.00, with ▲ 25.0% MoM change. On the growth side, B0DJDQCJX2 leads positive momentum with ▲ 50.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0797GZDZL
THORNE Iron Bisglycinate, 25 mg Iron Supplement, 60 Capsules | Enhanced Absorption Without Gastrointestinal Side Effects*, Chelated Iron Capsules, Gluten-Free, NSF Certified for Sport
Price
$16.00
Rating
4.7
Reviews
8.8K
Latest month sales
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Price
$14.68
Rating
4.8
Reviews
35.2K
Latest month sales
B0DJDQCJX2
Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
Unlock to view ASIN details and product titles
Price
$32.95
Rating
4.4
Reviews
3.9K
Latest month sales
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