Vitamins For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamins For Women sales on Amazon US totaled 1,569,000 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $42,010,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.3% of unit volume and 53.6% of revenue, while a typical listing is priced at $21.96. The keyword itself pulled 38,466 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the vitamins for women Top 50 moved 18,733,000 units and $496,432,140 in cumulative sales — an average of 1,561,083 units and $41,369,345 per month. Monthly throughput topped out at 1,799,000 units in November 2025 and dipped to 914,000 in May 2026, leaving the latest reading 0.6% lower than August 2025.
Vitamins For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.6M
▼ 11.3% MoM
Monthly Revenue 2026/07
$42M
▼ 9.7% MoM
Top 10 Market Share 2026/07
43.3%
Vitamins For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamins for women listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 6.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 680,000 units and $22,521,800 in July 2026 — 43.3% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamins For Women' on Amazon
July 2026
Is 43.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B00Y8MP4G6
Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive, Vaginal & Immune Health, Dairy Free, Shelf Stable 30 Capsules | 50 Billion CFU & Organic Prebiotics – Vaginal Health, Digestive Support, Immune Support, Dairy Free
90K
▼ 10.0%vs. prior month
$2.4M
latest month
12-month trend
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B004U3Y8OM
Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
50K
▲ 0.0%vs. prior month
$487K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamins For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing vitamins for women brand in July 2026, moving 100,000 units across 1 ASIN for 14.7% of Top 10 volume. Nature Made follows with 100,000 units (14.7%), ahead of vital proteins on 90,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 42.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.56 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
1 ASIN in Top 10
14.7%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100K
Nature Made
2 ASINs in Top 10
14.7%
Units
100K
Revenue
$1.1M
Avg. price
$10.56
B004U3Y8OM
$8.54·★4.8·61K revsNature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
Units sold50KB09SR2KX9D
$12.59·★4.7·10.9K revsNature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
Units sold50K
vital proteins
1 ASIN in Top 10
13.2%
Units
90K
Revenue
$3.9M
Avg. price
$42.99
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Trending Vitamins For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09KCCVL9V booked 40K units at $14.68, with ▲ 33.3% MoM change. On the growth side, B0DJDQCJX2 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0GQJWBFZ6 close behind at ▲ 11.1% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Price
$14.68
Rating
4.8
Reviews
35.2K
Latest month sales
B0DJDQCJX2
Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
Price
$32.95
Rating
4.4
Reviews
3.9K
Latest month sales
B0GQJWBFZ6
Viviscal Hair Growth Supplements for Women, 60 Tablets, 1 Month | For Thicker & Fuller Hair, Thinning Hair Support, Biotin & Marine Collagen, Drug-Free
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.3
Reviews
30.3K
Latest month sales
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