Natrol Melatonin 5mg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Natrol Melatonin 5mg sales on Amazon US totaled 455,000 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $6,202,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 56.5% of revenue, while a typical listing is priced at $14.42. The keyword itself pulled 19,788 Amazon queries over the same period (▼ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the natrol melatonin 5mg Top 50 moved 5,382,300 units and $76,212,412 in cumulative sales — an average of 448,525 units and $6,351,034 per month. Monthly throughput topped out at 528,000 units in October 2025 and dipped to 248,400 in May 2026, leaving the latest reading 9.5% lower than August 2025.
Natrol Melatonin 5mg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
455K
▼ 9.2% MoM
Monthly Revenue 2026/07
$6.2M
▼ 19.0% MoM
Top 10 Market Share 2026/07
54.9%
Natrol Melatonin 5mg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold natrol melatonin 5mg listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $9.55 apiece — equal to 15.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $3,502,200 in July 2026 — 54.9% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Natrol Melatonin 5mg' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B08666GMWG
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
40K
▲ 0.0%vs. prior month
$583.6K
latest month
12-month trend
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B00NJ1BQZA
Relaxium Sleep Aid for Adults, 5mg Melatonin, Magnesium Glycinate, 30-Day | Non-Habit Forming Dietary Supplement, Drug-Free, Stress Relief
20K
▲ 0.0%vs. prior month
$557.6K
latest month
12-month trend
B01E14X7SM
Natrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
20K
▼ 33.3%vs. prior month
$207.2K
latest month
12-month trend
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Best Natrol Melatonin 5mg Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Natrol is the best-performing natrol melatonin 5mg brand in July 2026, moving 110,000 units across 5 ASINs for 44.0% of Top 10 volume. Amazon Basics follows with 70,000 units (28.0%), ahead of Lemme on 30,000 units (12.0%).
With 6 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.55 to $27.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Natrol
5 ASINs in Top 10
44.0%
Units
110K
Revenue
$1.3M
Avg. price
$11.91
B08666GMWG
$15.56·★4.7·27.5K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
Units sold40KB079TD7HG2
$10.97·★4.6·28.4K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30KB01E14X7SM
$10.36·★4.6·40.2K revsNatrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold20KB07S38C5WW
$15.70·★4.7·56.7K revsNatrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold10KB00C3Q5JVE
$6.97·★4.7·17.1K revsNatrol Melatonin 1 mg Fast Dissolve Tablets, Strawberry, 90 Count | Nighttime Sleep-Aid for Adults, 100% Drug-Free, Non-Habit Forming, For Occasional Sleeplessness, Supports Circadian Rhythm
Units sold10K
Amazon Basics
1 ASIN in Top 10
28.0%
Units
70K
Revenue
$487.9K
Avg. price
$9.55
B07BBFFTKH
$9.55·★4.6·40.2K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70K
Lemme
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$854.4K
Avg. price
$27.12
B0BL79D45P
$27.12·★4.2·4.2K revsLemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
Units sold30K
Trending Natrol Melatonin 5mg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005DEK990 booked 10K units at $10.73, with ▲ 25.0% MoM change. On the growth side, B0GL9167QQ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0759KQCML close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005DEK990
Nature Made Melatonin 3mg Sleep Aids for Adults, 240 Tablets | 100% Drug Free Sleep Aid for Men and Women, Sleep Supplements for Adults, Helps You Fall Asleep Faster, 240 Day Supply
Price
$10.73
Rating
4.7
Reviews
19.2K
Latest month sales
B0GL9167QQ
Natrol Ultra Sleep 3-in-1, 5mg Melatonin, GABA & Botanicals, 50 Gummies | Improve Sleep Quality, Wake Up Rested & Refreshed, Strawberry Flavor, Dietary Supplement, 100% Drug-Free, Non-Habit Forming
Price
$10.88
Rating
4.3
Reviews
202
Latest month sales
B0759KQCML
Source Naturals Sleep Science Melatonin NutraSpray, 1.5 mg - 2 Fluid oz | Orange Flavored | Helps Promote Sleep*
Unlock to view ASIN details and product titles
Price
$10.15
Rating
4.4
Reviews
1.9K
Latest month sales
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