Natrol Melatonin 10mg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Natrol Melatonin 10mg sales on Amazon US totaled 414,000 units in July 2026 (▼ 15.9% vs. the prior month), generating an estimated $6,047,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.9% of unit volume and 48.1% of revenue, while a typical listing is priced at $14.32. The keyword itself pulled 31,761 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the natrol melatonin 10mg Top 50 moved 5,055,300 units and $72,558,815 in cumulative sales — an average of 421,275 units and $6,046,568 per month. Monthly throughput topped out at 492,000 units in June 2026 and dipped to 245,000 in May 2026, leaving the latest reading 8.4% lower than August 2025.
Natrol Melatonin 10mg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
414K
▼ 15.9% MoM
Monthly Revenue 2026/07
$6M
▼ 20.1% MoM
Top 10 Market Share 2026/07
45.9%
Natrol Melatonin 10mg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold natrol melatonin 10mg listing on Amazon US in July 2026 is ASIN B08666GMWG (Brand: Natrol), which sold 40,000 units at $15.56 apiece — equal to 9.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $2,906,300 in July 2026 — 45.9% of unit volume and 48.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Natrol Melatonin 10mg' on Amazon
July 2026
Is 45.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08666GMWG
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
40K
▲ 0.0%vs. prior month
$583.6K
latest month
12-month trend
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B01E14X7SM
Natrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
20K
▼ 33.3%vs. prior month
$207.2K
latest month
12-month trend
B07N46LTJJ
ZzzQuil, Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
20K
▲ 0.0%vs. prior month
$359.8K
latest month
12-month trend
B07S38C5WW
Natrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
10K
▲ 0.0%vs. prior month
$153.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Natrol Melatonin 10mg Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Natrol is the best-performing natrol melatonin 10mg brand in July 2026, moving 120,000 units across 6 ASINs for 63.2% of Top 10 volume. Lemme follows with 30,000 units (15.8%), ahead of ZzzQuil on 30,000 units (15.8%).
With 4 brands splitting the Top 10 and 94.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.26 to $27.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Natrol
6 ASINs in Top 10
63.2%
Units
120K
Revenue
$1.5M
Avg. price
$12.26
B08666GMWG
$15.56·★4.7·27.5K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
Units sold40KB079TD7HG2
$10.97·★4.6·28.4K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30KB01E14X7SM
$10.36·★4.6·40.2K revsNatrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold20KB07S38C5WW
$15.67·★4.7·56.7K revsNatrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold10KB0149LAJTW
$10.46·★4.7·11.8K revsNatrol Melatonin 3 mg Fast Dissolve Tablets, Strawberry, 150 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold10KB079TD92GS
$10.55·★4.7·17.7K revsNatrol Melatonin 5 mg Gummies, Sleep Support for Adults, 90 Count | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 90 Day Supply
Units sold10K
Lemme
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$854.4K
Avg. price
$27.12
B0BL79D45P
$27.12·★4.2·4.2K revsLemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
Units sold30K
ZzzQuil
2 ASINs in Top 10
15.8%
Units
30K
Revenue
$525K
Avg. price
$17.48
B07N46LTJJ
$17.99·★4.5·25K revsZzzQuil, Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
Units sold20KB086KHBY2J
$16.97·★4.3·11.2K revsZzzQuil PURE Zzzs Triple Action, Melatonin Gummies, Melatonin 6mg, 3X Melatonin, Sleep Aid with Ashwagandha, Calm Mood, Antioxidant Action, Sleep Aids for Adults, 60 Sleep Gummies
Units sold10K
Trending Natrol Melatonin 10mg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079TD92GS booked 10K units at $10.55, with ▲ 0.0% MoM change. On the growth side, B09JMJ554Y leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B004R66PVG close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079TD92GS
Natrol Melatonin 5 mg Gummies, Sleep Support for Adults, 90 Count | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 90 Day Supply
Price
$10.55
Rating
4.7
Reviews
17.7K
Latest month sales
B09JMJ554Y
Vitamatic Melatonin 20 mg Gummies, Vegan, Strawberry, 60 Count | 20 mg Melatonin Per Serving, Promotes Relaxation & Sleep Support*, Plant-Based, Gluten Free, Non-GMO
Price
$9.04
Rating
4.6
Reviews
2.7K
Latest month sales
B004R66PVG
Puritan's Pride Premium Super Strength Melatonin 10mg Sleep Aid | Dietary Supplement for Sound, Restful, and Longer Sleep Support, 4 Month Supply, 120 Rapid Release Capsules
Unlock to view ASIN details and product titles
Price
$7.37
Rating
4.6
Reviews
15K
Latest month sales
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