Donna Karan Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Donna Karan Deodorant sales on Amazon US totaled 545,000 units in July 2026 (▼ 27.6% vs. the prior month), generating an estimated $7,351,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.7% of unit volume and 49.1% of revenue, while a typical listing is priced at $13.22. The keyword itself pulled 56,407 Amazon queries over the same period (▼ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the donna karan deodorant Top 50 moved 5,732,350 units and $72,391,093 in cumulative sales — an average of 477,696 units and $6,032,591 per month. Monthly throughput topped out at 753,000 units in June 2026 and dipped to 318,900 in May 2026, leaving the latest reading 20.8% higher than August 2025.
Donna Karan Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
545K
▼ 27.6% MoM
Monthly Revenue 2026/07
$7.4M
▼ 26.4% MoM
Top 10 Market Share 2026/07
47.7%
Donna Karan Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold donna karan deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $3,610,600 in July 2026 — 47.7% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Donna Karan Deodorant' on Amazon
July 2026
Is 47.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B00HF3XTUS
Secret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
20K
▼ 33.3%vs. prior month
$278.6K
latest month
12-month trend
B00J2MIZWW
Degree Advanced Protection Antiperspirant Deodorant Shower Clean 72H 2.6 oz | 72-Hour Sweat and Odor Protection For Women With Body Heat Activated® Technology
20K
▼ 33.3%vs. prior month
$99.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Donna Karan Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing donna karan deodorant brand in July 2026, moving 80,000 units across 2 ASINs for 30.8% of Top 10 volume. Salt & Stone follows with 50,000 units (19.2%), ahead of Dove on 30,000 units (11.5%).
With 7 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.94 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
2 ASINs in Top 10
30.8%
Units
80K
Revenue
$1.1M
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.2K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB00HF3XTUS
$13.97·★4.7·14.4K revsSecret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
Units sold20K
Salt & Stone
2 ASINs in Top 10
19.2%
Units
50K
Revenue
$1M
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.2K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30KB0BGFBMPXM
$20.00·★4.1·18.2K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold20K
Dove
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$238.2K
Avg. price
$7.94
B00I69TI5K
$7.94·★4.8·15.4K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30K
Trending Donna Karan Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CWPKWPRJ booked 20K units at $29.97, with ▲ 100.0% MoM change. On the growth side, B07ZGBV2CZ leads positive momentum with ▲ 40.0% MoM growth on 7K units, with B0CJBQBGC3 close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$29.97
Rating
4.1
Reviews
4.7K
Latest month sales
B07ZGBV2CZ
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Lilac & White Tea 2.65oz
Price
$12.47
Rating
4.4
Reviews
116.2K
Latest month sales
B0CJBQBGC3
Secret Aluminum Free Whole Body Deodorant Spray for Women, 72hr Sensitive Freshness & Odor Defense, PH Balanced, Invisible Protection, Safe to Use Everywhere, Peach & Vanilla Blossom Scent, 3.5 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
12.9K
Latest month sales
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