Contour Palette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Contour Palette sales on Amazon US totaled 166,400 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $2,718,196 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.9% of unit volume and 64.0% of revenue, while a typical listing is priced at $18.08. The keyword itself pulled 28,107 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the contour palette Top 50 moved 2,206,550 units and $39,111,467 in cumulative sales — an average of 183,879 units and $3,259,289 per month. Monthly throughput topped out at 334,500 units in November 2025 and dipped to 96,100 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Contour Palette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.4K
▼ 9.8% MoM
Monthly Revenue 2026/07
$2.7M
▼ 17.8% MoM
Top 10 Market Share 2026/07
67.9%
Contour Palette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold contour palette listing on Amazon US in July 2026 is ASIN B0DM4D187H (Brand: Palladio), which sold 30,000 units at $12.59 apiece — equal to 18.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $1,739,330 in July 2026 — 67.9% of unit volume and 64.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Contour Palette' on Amazon
July 2026
Is 67.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B08FF2ZH33
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
10K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Contour Palette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palladio is the best-performing contour palette brand in July 2026, moving 30,000 units across 1 ASIN for 26.5% of Top 10 volume. BS-MALL follows with 20,000 units (17.7%), ahead of LAURA GELLER NEW YORK on 15,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $34.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palladio
1 ASIN in Top 10
26.5%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·6.9K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
BS-MALL
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
LAURA GELLER NEW YORK
2 ASINs in Top 10
13.3%
Units
15K
Revenue
$529.9K
Avg. price
$34.14
B0BBH8FRYL
$40.29·★4.5·10K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10KB0BGR4TG4R
$28.00·★4.0·5.4K revsLAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Units sold5K
Trending Contour Palette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07MQJRK7N booked 5K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MQJRK7N
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
Price
$9.99
Rating
4.5
Reviews
30K
Latest month sales
B0BGR4TG4R
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Price
$28.00
Rating
4.0
Reviews
5.4K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
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