Contour Palette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Contour Palette sales on Amazon US totaled 157,100 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $2,473,757 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 61.3% of revenue, while a typical listing is priced at $17.35. The keyword itself pulled 28,338 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the contour palette Top 50 moved 2,192,600 units and $38,452,852 in cumulative sales — an average of 182,717 units and $3,204,404 per month. Monthly throughput topped out at 336,900 units in November 2025 and dipped to 91,000 in May 2026, leaving the latest reading 8.3% higher than August 2025.
Contour Palette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
157.1K
▼ 10.1% MoM
Monthly Revenue 2026/07
$2.5M
▼ 18.6% MoM
Top 10 Market Share 2026/07
68.1%
Contour Palette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold contour palette listing on Amazon US in July 2026 is ASIN B0DM4D187H (Brand: Palladio), which sold 30,000 units at $12.59 apiece — equal to 19.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $1,516,250 in July 2026 — 68.1% of unit volume and 61.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Contour Palette' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B018B8Q5Z6
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
7K
▲ 0.0%vs. prior month
$94K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Contour Palette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palladio is the best-performing contour palette brand in July 2026, moving 30,000 units across 1 ASIN for 28.0% of Top 10 volume. BS-MALL follows with 20,000 units (18.7%), ahead of LAURA GELLER NEW YORK on 15,000 units (14.0%).
With 9 brands splitting the Top 10 and 60.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $29.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palladio
1 ASIN in Top 10
28.0%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·7K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
BS-MALL
1 ASIN in Top 10
18.7%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
LAURA GELLER NEW YORK
2 ASINs in Top 10
14.0%
Units
15K
Revenue
$529.9K
Avg. price
$29.70
B0BBH8FRYL
$40.29·★4.5·10K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10KB0BGR4TG4R
$19.12·★4.0·5.4K revsLAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Units sold5K
Trending Contour Palette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BGR4TG4R booked 5K units at $19.12, with ▲ 25.0% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0GDW9HHSC close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BGR4TG4R
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Price
$19.12
Rating
4.0
Reviews
5.4K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
7K
Latest month sales
B0GDW9HHSC
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.4
Reviews
287
Latest month sales
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