My Little Pony Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Melissa & Doug is the best-performing my little pony toys brand in July 2026, moving 6,000 units across 1 ASIN for 30.2% of Top 10 volume. Tub Works follows with 3,000 units (15.1%), ahead of My Little Pony on 3,000 units (15.1%).

With 8 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $19.32, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GD576LB8 booked 900 units at $27.88, with ▲ 12.5% MoM change. On the growth side, B0H2F9BXTQ leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0DFYM6KY2 close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.