Lol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lol sales on Amazon US totaled 17,250 units in July 2026 (▼ 23.7% vs. the prior month), generating an estimated $276,074 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 59.4% of revenue, while a typical listing is priced at $19.66. The keyword itself pulled 46,305 Amazon queries over the same period (▲ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the lol Top 50 moved 208,500 units and $3,105,549 in cumulative sales — an average of 17,375 units and $258,796 per month. Monthly throughput topped out at 38,800 units in November 2025 and dipped to 4,550 in August 2025, leaving the latest reading 279.1% higher than August 2025.
Lol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.3K
▼ 23.7% MoM
Monthly Revenue 2026/07
$276.1K
▼ 31.5% MoM
Top 10 Market Share 2026/07
60.9%
Lol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lol listing on Amazon US in July 2026 is ASIN B0FJJH1HMH (Brand: ZURU MY MINI), which sold 2,000 units at $24.99 apiece — equal to 11.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,500 units and $163,999 in July 2026 — 60.9% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lol' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FJJH1HMH
My Mini Baby Disney 2 Pack by ZURU – Collectible Disney Baby Doll Mystery Capsule with Accessories, Realistic Miniature Toy for Girls Ages 3+
2K
▼ 66.7%vs. prior month
$49.3K
latest month
12-month trend
B0DLZ2MZN1
LOL Surprise OMG The Powerpuff Girls Doll - Bubbles
1K
▲ 0.0%vs. prior month
$13.2K
latest month
12-month trend
B0FGXZD268
LOL Surprise Loves The World of Strawberry Shortcake Tots with Scented Dolls, Pets, and Transforming Strawberry House Playset – Gift for Kids Ages 4+
1K
▼ 50.0%vs. prior month
$14.5K
latest month
12-month trend
B0DLYZKN2K
LOL Surprise OMG The Powerpuff Girls Doll - Blossom
1K
▲ 0.0%vs. prior month
$11.3K
latest month
12-month trend
B0DLYPJWXJ
LOL Surprise OMG The Powerpuff Girls Doll - Buttercup
1K
▲ 0.0%vs. prior month
$14.6K
latest month
12-month trend
B0D96PB6LR
LOL Surprise Tots Just Add Water 3-Pack with 3 Make-Your-Own Fantasy Dolls and 25+ Surprises to UNbox Including Mermaid, Fairy, and Unicorn Dolls and Magical Crafts – Great Gift for Kids Ages 4+
1K
▲ 11.1%vs. prior month
$21K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lol Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
L.O.L. Surprise! is the best-performing lol brand in July 2026, moving 8,500 units across 9 ASINs for 81.0% of Top 10 volume. ZURU MY MINI follows with 2,000 units (19.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.10 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L.O.L. Surprise!
9 ASINs in Top 10
81.0%
Units
8.5K
Revenue
$114.7K
Avg. price
$18.10
B0DLZ2MZN1
$21.98·★4.9·424 revsLOL Surprise OMG The Powerpuff Girls Doll - Bubbles
Units sold1KB0FGXZD268
$14.47·★4.8·545 revsLOL Surprise Loves The World of Strawberry Shortcake Tots with Scented Dolls, Pets, and Transforming Strawberry House Playset – Gift for Kids Ages 4+
Units sold1KB0DLYZKN2K
$22.99·★4.8·376 revsLOL Surprise OMG The Powerpuff Girls Doll - Blossom
Units sold1KB0DLYPJWXJ
$22.95·★4.8·421 revsLOL Surprise OMG The Powerpuff Girls Doll - Buttercup
Units sold1KB0D96PB6LR
$29.88·★4.7·237 revsLOL Surprise Tots Just Add Water 3-Pack with 3 Make-Your-Own Fantasy Dolls and 25+ Surprises to UNbox Including Mermaid, Fairy, and Unicorn Dolls and Magical Crafts – Great Gift for Kids Ages 4+
Units sold1KB0CRWFKD37
$10.72·★4.7·2.9K revsLOL Surprise Mermaids Baby Sisters with Color Change Tail, 8 Dolls to Collect, Fashion Accessories, Great Gift for Kids Ages 4+
Units sold900B0DLZFRBPX
$11.99·★4.8·598 revsLOL Surprise Loves Care Bears Tots
Units sold900B0DVW6KXKF
$16.97·★4.9·534 revsLOL Surprise OMG Doll - Candylicious
Units sold900B0FGXXKPF7
$10.99·★4.6·271 revsLOL Surprise Mermaids Makeover Magic Tots with DIY Wearable Lip Gloss Makeup for You and Your Doll, Fun Water Play, Gift for Kids Ages 4+
Units sold800
ZURU MY MINI
1 ASIN in Top 10
19.0%
Units
2K
Revenue
$49.3K
Avg. price
$24.99
B0FJJH1HMH
$24.99·★4.7·708 revsMy Mini Baby Disney 2 Pack by ZURU – Collectible Disney Baby Doll Mystery Capsule with Accessories, Realistic Miniature Toy for Girls Ages 3+
Units sold2K
Trending Lol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D96PB6LR booked 1K units at $29.88, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D96PB6LR
LOL Surprise Tots Just Add Water 3-Pack with 3 Make-Your-Own Fantasy Dolls and 25+ Surprises to UNbox Including Mermaid, Fairy, and Unicorn Dolls and Magical Crafts – Great Gift for Kids Ages 4+
Price
$29.88
Rating
4.7
Reviews
237
Latest month sales
B0CRWFKD37
LOL Surprise Mermaids Baby Sisters with Color Change Tail, 8 Dolls to Collect, Fashion Accessories, Great Gift for Kids Ages 4+
Price
$10.72
Rating
4.7
Reviews
2.9K
Latest month sales
B0DVW6KXKF
LOL Surprise OMG Doll - Candylicious
Unlock to view ASIN details and product titles
Price
$16.97
Rating
4.9
Reviews
534
Latest month sales
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