Mustela Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mustela Sunscreen sales on Amazon US totaled 560,000 units in July 2026 (▼ 37.4% vs. the prior month), generating an estimated $11,334,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 57.8% of revenue, while a typical listing is priced at $19.09. The keyword itself pulled 4,459 Amazon queries over the same period (▼ 64.5% MoM).
Zooming out to the 12-month window ending July 2026, the mustela sunscreen Top 50 moved 3,991,950 units and $86,717,278 in cumulative sales — an average of 332,663 units and $7,226,440 per month. Monthly throughput topped out at 894,000 units in June 2026 and dipped to 134,400 in December 2025, leaving the latest reading 101.3% higher than August 2025.
Mustela Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
560K
▼ 37.4% MoM
Monthly Revenue 2026/07
$11.3M
▼ 35.9% MoM
Top 10 Market Share 2026/07
53.6%
Mustela Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mustela sunscreen listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 12.5% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $6,554,000 in July 2026 — 53.6% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mustela Sunscreen' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B0FXNHDWM7
CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
30K
▲ 0.0%vs. prior month
$419.1K
latest month
12-month trend
B083VXQ7MG
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
20K
▼ 33.3%vs. prior month
$158.8K
latest month
12-month trend
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Best Mustela Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing mustela sunscreen brand in July 2026, moving 110,000 units across 3 ASINs for 36.7% of Top 10 volume. EltaMD follows with 60,000 units (20.0%), ahead of Sun Bum on 30,000 units (10.0%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.98 to $45.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
3 ASINs in Top 10
36.7%
Units
110K
Revenue
$1.5M
Avg. price
$13.08
B084ZP848Y
$15.48·★4.4·21.4K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
Units sold70KB083VXQ7MG
$7.92·★4.6·6.7K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
Units sold20KB08Y8KLYMB
$15.83·★4.4·21.4K revsBlue Lizard Sensitive Mineral SPF 50 Spray, Dermatologist-Recommended Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 oz
Units sold20K
EltaMD
1 ASIN in Top 10
20.0%
Units
60K
Revenue
$2.7M
Avg. price
$45.00
B002MSN3QQ
$45.00·★4.5·70.6K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60K
Sun Bum
1 ASIN in Top 10
10.0%
Units
30K
Revenue
$359.4K
Avg. price
$11.98
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30K
Trending Mustela Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0CMYBFZNJ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
835
Latest month sales
B0CMYBFZNJ
Babyganics Mosquito Repellent Lotion, Made with Plant and Essential Oils, Non-Greasy, 4oz
Price
$14.29
Rating
4.5
Reviews
717
Latest month sales
B07ZQVVP87
Mustela Cicastela Moisture Recovery Cream - Multipurpose Baby Ointment for Skin Discomfort - with Natural Avocado & Hyaluronic Acid - Fragrance-Free - 1.35 fl. Oz
Unlock to view ASIN details and product titles
Price
$18.00
Rating
4.7
Reviews
10.9K
Latest month sales
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