Baby Hair Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Hair Brush sales on Amazon US totaled 150,900 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $1,379,857 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 55.0% of revenue, while a typical listing is priced at $9.71. The keyword itself pulled 43,871 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the baby hair brush Top 50 moved 1,771,500 units and $16,059,892 in cumulative sales — an average of 147,625 units and $1,338,324 per month. Monthly throughput topped out at 186,000 units in November 2025 and dipped to 93,500 in May 2026, leaving the latest reading 5.0% higher than August 2025.
Baby Hair Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
150.9K
▼ 5.0% MoM
Monthly Revenue 2026/07
$1.4M
▼ 4.5% MoM
Top 10 Market Share 2026/07
56.3%
Baby Hair Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby hair brush listing on Amazon US in July 2026 is ASIN B07DGPGR56 (Brand: Johnson's Baby), which sold 10,000 units at $12.97 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 85,000 units and $759,420 in July 2026 — 56.3% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Hair Brush' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07DGPGR56
Johnson's Baby Sleepy Time Gift Set, 3 Items | Bedtime Bath, Bedtime Lotion, & Calming Shampoo Gift Set with NaturalCalm Aromas
10K
▲ 0.0%vs. prior month
$128.4K
latest month
12-month trend
B07T16DQ31
Frida Baby The 3-Step Cradle Cap System, DermaFrida FlakeFixer, White-Blue | Sponge, Brush and Comb Set with Storage Stand for Baby's Cradle Cap, Gentle Care, White-Blue
10K
▲ 0.0%vs. prior month
$115.9K
latest month
12-month trend
B0B1S7BTJF
Dr. Brown's Soft and Safe Baby Brush + Comb
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0B3J5NV6F
SWEET VIEW 3Pcs Slick Back Hair Brush | Rat Tail Comb, Edge | Bristle Brush, Sleek Ponytail/Bun Smoothing Baby Hair & Flyaways
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B0BJ6YM9JX
Baby Grooming Kit, Infant Safety Care Set with Hair Brush Comb Nail Clipper Nasal Aspirator,Baby Essentials Kit for Newborn Girls Boys (Pink Baby Grooming kit)
10K
▲ 0.0%vs. prior month
$99.8K
latest month
12-month trend
B09RGJPTWQ
Wet Brush Squirt Detangling Brush, Sky, Mini Detangler, No Tangle Ultra-Soft IntelliFlex Bristles, Wet & Dry Styling Hairbrush for Women & Men, All Hair Types
9K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Hair Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SWEET VIEW is the best-performing baby hair brush brand in July 2026, moving 19,000 units across 2 ASINs for 22.4% of Top 10 volume. Johnson's Baby follows with 10,000 units (11.8%), ahead of Frida on 10,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 45.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SWEET VIEW
2 ASINs in Top 10
22.4%
Units
19K
Revenue
$106.6K
Avg. price
$5.99
B0B3J5NV6F
$3.99·★4.6·10.9K revsSWEET VIEW 3Pcs Slick Back Hair Brush | Rat Tail Comb, Edge | Bristle Brush, Sleek Ponytail/Bun Smoothing Baby Hair & Flyaways
Units sold10KB0F6CFK65G
$7.99·★4.6·10.9K revsSWEET VIEW Boar Bristle Slick Back Hair Brush | Smooth Flyaways, Frizz, Sleek Ponytail, Buns and Edge Baby Hair, Gel Comb Styling Accessories for Girls, Kids and Women
Units sold9K
Johnson's Baby
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$128.4K
Avg. price
$12.97
B07DGPGR56
$12.97·★4.8·14.1K revsJohnson's Baby Sleepy Time Gift Set, 3 Items | Bedtime Bath, Bedtime Lotion, & Calming Shampoo Gift Set with NaturalCalm Aromas
Units sold10K
Frida
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$115.9K
Avg. price
$13.99
B07T16DQ31
$13.99·★4.7·31.3K revsFrida Baby The 3-Step Cradle Cap System, DermaFrida FlakeFixer, White-Blue | Sponge, Brush and Comb Set with Storage Stand for Baby's Cradle Cap, Gentle Care, White-Blue
Units sold10K
Trending Baby Hair Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CBQYQG4K booked 5K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B0FV4B9DJY leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B08L7B44Q6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBQYQG4K
Slick Back Hair Brush & Hair Wax Stick Set - Frizz Control & Flyaway Smoothing - Sleek Ponytails, Buns, Edges - Styling Cream/Gel/Balm/Pomade Stick for Women - Styling Accessories for Girls & Kids
Price
$8.99
Rating
4.5
Reviews
5.6K
Latest month sales
B0FV4B9DJY
Kitsch Slick Back Hair Brush – Slick Back Brush for Styling | Hair Styling Combs Kit with Pintail Comb, Edge Brush & Teasing Tool, Comb Set for Precision Parts, and Smooth Edges
Price
$9.99
Rating
4.5
Reviews
4.5K
Latest month sales
B08L7B44Q6
Frida Baby Detangling Hairbrush for Thick or Curly Hair, Wet or Dry Use | Wide-Tooth Comb & Bristle Combo, Loosens Knots Without Tears, Wet or Dry Use for Kids
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.3
Reviews
13.4K
Latest month sales
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