Aveeno Baby Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno Baby Lotion sales on Amazon US totaled 355,100 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $4,913,467 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.1% of unit volume and 43.2% of revenue, while a typical listing is priced at $13.56. The keyword itself pulled 39,334 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno baby lotion Top 50 moved 4,017,850 units and $55,023,555 in cumulative sales — an average of 334,821 units and $4,585,296 per month. Monthly throughput topped out at 419,000 units in June 2026 and dipped to 220,050 in May 2026, leaving the latest reading 12.4% higher than August 2025.
Aveeno Baby Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
355.1K
▼ 15.3% MoM
Monthly Revenue 2026/07
$4.9M
▼ 11.9% MoM
Top 10 Market Share 2026/07
45.1%
Aveeno Baby Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno baby lotion listing on Amazon US in July 2026 is ASIN B001459IEE (Brand: Aveeno), which sold 30,000 units at $9.62 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 160,000 units and $2,122,600 in July 2026 — 45.1% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno Baby Lotion' on Amazon
July 2026
Is 45.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B0107QP1VE
Aquaphor Baby Healing Ointment for Diaper Rash and More, 7 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
30K
▲ 0.0%vs. prior month
$387.6K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B0013OJUY4
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
10K
▲ 0.0%vs. prior month
$126.7K
latest month
12-month trend
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Best Aveeno Baby Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno Baby is the best-performing aveeno baby lotion brand in July 2026, moving 70,000 units across 5 ASINs for 43.8% of Top 10 volume. Aveeno follows with 40,000 units (25.0%), ahead of Aquaphor on 30,000 units (18.8%).
With 5 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.79 to $16.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno Baby
5 ASINs in Top 10
43.8%
Units
70K
Revenue
$1.1M
Avg. price
$16.54
B07NSBTZ22
$19.47·★4.8·37.4K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.4K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10KB01HI7VY84
$19.68·★4.7·28K revsAveeno Baby Eczema Therapy Nighttime Body Balm, Hypoallergenic, 11 oz | Made with Colloidal Oat & Ceramides, Soothes Dry, Itchy Skin Due to Eczema, HSA/FSA Eligible, No Added Fragrances or Steroids
Units sold10KB0B3SCY69X
$19.97·★4.8·3.1K revsAveeno Baby Welcome Little One Gift Set, Baby Essentials Set, 5 Items | Daily Moisture Baby Body Wash and Shampoo, Calming Comfort Bath, Sensitive All Over Wipes, Moisturizing Lotion, Baby Balm
Units sold10K
Aveeno
2 ASINs in Top 10
25.0%
Units
40K
Revenue
$396.7K
Avg. price
$9.79
B001459IEE
$9.62·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30KB0013OJUY4
$9.97·★4.7·31.9K revsAveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Units sold10K
Aquaphor
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$387.6K
Avg. price
$12.49
B0107QP1VE
$12.49·★4.8·97.4K revsAquaphor Baby Healing Ointment for Diaper Rash and More, 7 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Units sold30K
Trending Aveeno Baby Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B3SCY69X booked 10K units at $19.97, with ▲ 0.0% MoM change. On the growth side, B00767LJYQ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01C8BR0CO close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B3SCY69X
Aveeno Baby Welcome Little One Gift Set, Baby Essentials Set, 5 Items | Daily Moisture Baby Body Wash and Shampoo, Calming Comfort Bath, Sensitive All Over Wipes, Moisturizing Lotion, Baby Balm
Price
$19.97
Rating
4.8
Reviews
3.1K
Latest month sales
B00767LJYQ
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 12 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, For Sensitive Skin and Hair, No Added Parabens
Price
$8.98
Rating
4.8
Reviews
4K
Latest month sales
B01C8BR0CO
Aveeno Baby Calming Comfort Bath & Body Lotion Set, 2 Items | Soothing Baby Wash & Body Lotion, Lavender & Vanilla Scent, Formulated with Oat Extract, Helps Calm Baby Before Bedtime
Unlock to view ASIN details and product titles
Price
$16.98
Rating
4.8
Reviews
10.9K
Latest month sales
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