Muscle Milk Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Muscle Milk Protein Powder sales on Amazon US totaled 761,000 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $27,703,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 60.9% of revenue, while a typical listing is priced at $41.16. The keyword itself pulled 29,955 Amazon queries over the same period (▲ 21.8% MoM).
Zooming out to the 12-month window ending July 2026, the muscle milk protein powder Top 50 moved 7,342,000 units and $264,869,306 in cumulative sales — an average of 611,833 units and $22,072,442 per month. Monthly throughput topped out at 815,200 units in June 2026 and dipped to 388,550 in May 2026, leaving the latest reading 25.5% higher than August 2025.
Muscle Milk Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
761K
▼ 6.6% MoM
Monthly Revenue 2026/07
$27.7M
▼ 7.8% MoM
Top 10 Market Share 2026/07
65.7%
Muscle Milk Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold muscle milk protein powder listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $47.98 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $16,884,400 in July 2026 — 65.7% of unit volume and 60.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Muscle Milk Protein Powder' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Muscle Milk Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing muscle milk protein powder brand in July 2026, moving 170,000 units across 2 ASINs for 34.0% of Top 10 volume. Vital Proteins follows with 100,000 units (20.0%), ahead of Premier Protein on 80,000 units (16.0%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.65 to $44.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
2 ASINs in Top 10
34.0%
Units
170K
Revenue
$7.9M
Avg. price
$44.93
B01DDIRDZA
$47.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Vital Proteins
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Premier Protein
3 ASINs in Top 10
16.0%
Units
80K
Revenue
$2.2M
Avg. price
$27.17
B06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30KB0DFHTW5HN
$23.97·★4.7·5.1K revsPremier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold30KB06Y5ZG66K
$29.97·★4.6·28.5K revsPremier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Units sold20K
Trending Muscle Milk Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change. On the growth side, B006N74O2Y leads positive momentum with ▲ 1400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Price
$29.97
Rating
4.6
Reviews
28.5K
Latest month sales
B006N74O2Y
Muscle Milk Genuine Protein Powder, Chocolate, 1.93 Pounds, 13 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$23.18
Rating
4.5
Reviews
2.5K
Latest month sales
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