Pea Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pea Protein Powder sales on Amazon US totaled 278,600 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $9,508,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.7% of unit volume and 70.4% of revenue, while a typical listing is priced at $36.22. The keyword itself pulled 37,285 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the pea protein powder Top 50 moved 3,136,750 units and $102,987,636 in cumulative sales — an average of 261,396 units and $8,582,303 per month. Monthly throughput topped out at 336,200 units in June 2026 and dipped to 140,800 in May 2026, leaving the latest reading 0.7% higher than August 2025.
Pea Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
278.6K
▼ 17.1% MoM
Monthly Revenue 2026/07
$9.5M
▼ 16.5% MoM
Top 10 Market Share 2026/07
70.7%
Pea Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pea protein powder listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 21.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 197,000 units and $6,694,850 in July 2026 — 70.7% of unit volume and 70.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pea Protein Powder' on Amazon
July 2026
Is 70.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B0DDQHJ2NG
Truvani Organic Plant Based Protein Powder | Chocolate | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
10K
▲ 0.0%vs. prior month
$420.9K
latest month
12-month trend
B0DDQHLWFN
Truvani Organic Plant Based Protein Powder | Vanilla | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
10K
▼ 50.0%vs. prior month
$439.2K
latest month
12-month trend
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Best Pea Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing pea protein powder brand in July 2026, moving 140,000 units across 6 ASINs for 71.1% of Top 10 volume. Optimum Nutrition follows with 30,000 units (15.2%), ahead of Truvani on 20,000 units (10.2%).
With 4 brands splitting the Top 10 and 96.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.83 to $49.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
6 ASINs in Top 10
71.1%
Units
140K
Revenue
$4.2M
Avg. price
$30.83
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20KB01FNVHGHK
$26.99·★4.3·7.8K revsOrgain Organic Vegan Protein Powder, Natural Unsweetened - 21g of Unflavored Plant Protein, 4g Prebiotic Fiber, Low Net Carbs, No Added Sugar, Non-GMO, for Shakes & Recipes, 1.59 lb
Units sold9KB088T9Q6L9
$25.88·★4.2·3.4K revsOrgain Organic Simple 20g Vegan Protein Powder, Vanilla, 1.25lb
Units sold6KB085B58NB4
$33.99·★4.4·2.6K revsOrgain Organic Vegan 30g High Protein Powder, Vanilla, 2.01 lb | Plant based, 9g EAAs + BCAAs, 4g prebiotic fiber, 1g sugar, pre-workout, muscle support & recovery, packaging may vary
Units sold5K
Optimum Nutrition
1 ASIN in Top 10
15.2%
Units
30K
Revenue
$1.4M
Avg. price
$49.75
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30K
Truvani
2 ASINs in Top 10
10.2%
Units
20K
Revenue
$860.1K
Avg. price
$42.49
B0DDQHJ2NG
$39.99·★4.3·899 revsTruvani Organic Plant Based Protein Powder | Chocolate | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Units sold10KB0DDQHLWFN
$44.99·★4.2·1.5K revsTruvani Organic Plant Based Protein Powder | Vanilla | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Units sold10K
Trending Pea Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FC6XZHJP leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B0D2PDM4WM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FC6XZHJP
Transparent Labs 100% Pea Protein Powder - 28g Organic Plant Protein per Serving, Clean Pea Isolate Powder, USDA Organic, Vegan, Gluten-Free, Sugar-Free, Non-GMO - 30 Servings, Chocolate
Price
$49.99
Rating
4.3
Reviews
97
Latest month sales
B0D2PDM4WM
NAKED Pea - 2LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified, Plant Protein Powder, Easy to Digest - 30 Servings
Price
$34.99
Rating
4.2
Reviews
10.5K
Latest month sales
B07BBTQ7T9
EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO, Dairy Free, Non Whey, Plant Based Protein Powder for Women and Men, Gluten Free - 26 Servings 32 Oz (Chocolate)
Unlock to view ASIN details and product titles
Price
$45.99
Rating
4.4
Reviews
6K
Latest month sales
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