Toddler Cups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Cups sales on Amazon US totaled 178,000 units in July 2026 (▲ 12.3% vs. the prior month), generating an estimated $2,141,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.8% of unit volume and 40.3% of revenue, while a typical listing is priced at $13.26. The keyword itself pulled 59,755 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the toddler cups Top 50 moved 1,658,250 units and $20,757,093 in cumulative sales — an average of 138,188 units and $1,729,758 per month. Monthly throughput topped out at 178,000 units in July 2026 and dipped to 82,450 in May 2026, leaving the latest reading 19.7% higher than August 2025.
Toddler Cups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
178K
▲ 12.3% MoM
Monthly Revenue 2026/07
$2.1M
▲ 10.8% MoM
Top 10 Market Share 2026/07
43.8%
Toddler Cups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler cups listing on Amazon US in July 2026 is ASIN B0C54CYDS3 (Brand: Dr. Brown's), which sold 20,000 units at $5.97 apiece — equal to 11.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $862,910 in July 2026 — 43.8% of unit volume and 40.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Cups' on Amazon
July 2026
Is 43.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
10K
▲ 150.0%vs. prior month
$99.9K
latest month
12-month trend
B0CRVYGYY6
The First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
8K
▲ 14.3%vs. prior month
$97.2K
latest month
12-month trend
B0F3LN98NQ
NUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
7K
▼ 30.0%vs. prior month
$99.3K
latest month
12-month trend
B0BTYQ7Q5Y
Zak Designs Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (DinoRoar, Zaksaurus) | BPA Free, Plastic, Sippy Cups, Cup Holder Friendly, Dishwasher Safe, Easy to Clean, Dinosaur, For Preschool, Home or Daycare
6K
▲ 50.0%vs. prior month
$86.5K
latest month
12-month trend
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
6K
▲ 200.0%vs. prior month
$72.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toddler Cups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing toddler cups brand in July 2026, moving 20,000 units across 1 ASIN for 25.6% of Top 10 volume. NUK follows with 17,000 units (21.8%), ahead of The First Years on 14,000 units (17.9%).
With 6 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $14.81, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$119.4K
Avg. price
$5.97
B0C54CYDS3
$5.97·★4.4·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20K
NUK
3 ASINs in Top 10
21.8%
Units
17K
Revenue
$241.9K
Avg. price
$14.81
B0F3LN98NQ
$13.99·★4.7·4.3K revsNUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
Units sold7KB0CLHGD922
$16.99·★4.5·1.9K revsNUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
Units sold5KB0GBZ1J53N
$13.45·★4.7·14.7K revsNUK First Choice Large Learner Cup 2.0, 10 oz. Sippy Cup with Handles, Spill Proof, Leak Proof Soft Straw Cup, 2-Pack
Units sold5K
The First Years
2 ASINs in Top 10
17.9%
Units
14K
Revenue
$169.5K
Avg. price
$12.49
B0CRVYGYY6
$12.99·★4.6·3.7K revsThe First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Units sold8KB0DHF3QVCF
$11.99·★4.6·3.7K revsThe First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Units sold6K
Trending Toddler Cups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00MRZIFD0 booked 10K units at $17.29, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Price
$17.29
Rating
4.7
Reviews
48.5K
Latest month sales
B0BTYQ7Q5Y
Zak Designs Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (DinoRoar, Zaksaurus) | BPA Free, Plastic, Sippy Cups, Cup Holder Friendly, Dishwasher Safe, Easy to Clean, Dinosaur, For Preschool, Home or Daycare
Price
$13.99
Rating
4.6
Reviews
32K
Latest month sales
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
3.7K
Latest month sales
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