Multitool Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Multitool sales on Amazon US totaled 63,000 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $3,392,424 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 44.8% of revenue, while a typical listing is priced at $60.49. The keyword itself pulled 84,003 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the multitool Top 50 moved 762,900 units and $40,233,324 in cumulative sales — an average of 63,575 units and $3,352,777 per month. Monthly throughput topped out at 140,800 units in December 2025 and dipped to 32,800 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Multitool Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63K
▼ 20.6% MoM
Monthly Revenue 2026/07
$3.4M
▼ 19.4% MoM
Top 10 Market Share 2026/07
49.2%
Multitool Market Share & Sales Concentration on Amazon US — July 2026
The most-sold multitool listing on Amazon US in July 2026 is ASIN B0015SBILG (Brand: KLEIN TOOLS), which sold 7,000 units at $15.97 apiece — equal to 11.1% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $1,519,270 in July 2026 — 49.2% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Multitool' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0015SBILG
Klein Tools 32500 11-in-1 Screwdriver/Nut Driver Set, 8 Bits (Phillips, Slotted, Torx, Square), 3 Nut Driver Sizes, Cushion Grip Handle
7K
▲ 0.0%vs. prior month
$97.4K
latest month
12-month trend
B00SOU6LR4
DEWALT 20V MAX XR Oscillating Multi-Tool Kit, Oscillating Tool Accessories, Cordless, 3-Speed, Quick Blade Change, Sand Paper, Blades, Battery and Charger Included (DCS356D1)
5K
▲ 25.0%vs. prior month
$581.1K
latest month
12-month trend
B092DZCM42
Victorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
4K
▲ 0.0%vs. prior month
$95.9K
latest month
12-month trend
B005DI0XM4
Leatherman Wingman Multi-Tool, Spring-Action Pliers and Scissors, Stainless | One-Hand Opening Blade, Spring-Action Pliers & Scissors, Affordable Full-Featured EDC, 25-Year Guarantee
3K
▲ 50.0%vs. prior month
$149.8K
latest month
12-month trend
B0C9V6NYZ4
Klein Tools 32500HD Multi-Bit Screwdriver/Nut Driver, Impact Rated 11-in-1 Tool with Phillips, Slotted, Square and Torx Tips
2K
▲ 0.0%vs. prior month
$45.9K
latest month
12-month trend
B07VBB55X5
DEWALT 20V MAX XR Oscillating Multi-Tool Cordless, Variable Speed Brushless Motor Multitool with LED Light, Extended Runtime, Includes Two Wood Cutting Blades, Tool Only (DCS356B)
2K
▲ 0.0%vs. prior month
$195.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Multitool Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KLEIN TOOLS is the best-performing multitool brand in July 2026, moving 9,000 units across 2 ASINs for 29.0% of Top 10 volume. DEWALT follows with 9,000 units (29.0%), ahead of Victorinox on 6,000 units (19.4%).
With 6 brands splitting the Top 10 and 77.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.98 to $109.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KLEIN TOOLS
2 ASINs in Top 10
29.0%
Units
9K
Revenue
$143.3K
Avg. price
$17.98
B0015SBILG
$15.97·★4.8·28.4K revsKlein Tools 32500 11-in-1 Screwdriver/Nut Driver Set, 8 Bits (Phillips, Slotted, Torx, Square), 3 Nut Driver Sizes, Cushion Grip Handle
Units sold7KB0C9V6NYZ4
$19.98·★4.7·2.9K revsKlein Tools 32500HD Multi-Bit Screwdriver/Nut Driver, Impact Rated 11-in-1 Tool with Phillips, Slotted, Square and Torx Tips
Units sold2K
DEWALT
3 ASINs in Top 10
29.0%
Units
9K
Revenue
$1M
Avg. price
$109.33
B00SOU6LR4
$99.00·★4.8·5.6K revsDEWALT 20V MAX XR Oscillating Multi-Tool Kit, Oscillating Tool Accessories, Cordless, 3-Speed, Quick Blade Change, Sand Paper, Blades, Battery and Charger Included (DCS356D1)
Units sold5KB07VBB55X5
$99.00·★4.8·14.4K revsDEWALT 20V MAX XR Oscillating Multi-Tool Cordless, Variable Speed Brushless Motor Multitool with LED Light, Extended Runtime, Includes Two Wood Cutting Blades, Tool Only (DCS356B)
Units sold2KB085B253MD
$129.99·★4.8·12.5K revsDEWALT 20V MAX XR Oscillating Tool Kit with Blades, 3 Speed Cordless Brushless Multitool, Up to 20,000 OPM, LED Light, Battery and Charger Included (DCS356C1)
Units sold2K
Victorinox
2 ASINs in Top 10
19.4%
Units
6K
Revenue
$152.2K
Avg. price
$28.92
B092DZCM42
$23.85·★4.8·11.6K revsVictorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
Units sold4KB000MLQNZI
$33.99·★4.8·2.6K revsVictorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
Units sold2K
Trending Multitool Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B005DI0XM4 booked 3K units at $49.95, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005DI0XM4
Leatherman Wingman Multi-Tool, Spring-Action Pliers and Scissors, Stainless | One-Hand Opening Blade, Spring-Action Pliers & Scissors, Affordable Full-Featured EDC, 25-Year Guarantee
Price
$49.95
Rating
4.7
Reviews
9.9K
Latest month sales
B0C9V6NYZ4
Klein Tools 32500HD Multi-Bit Screwdriver/Nut Driver, Impact Rated 11-in-1 Tool with Phillips, Slotted, Square and Torx Tips
Price
$19.98
Rating
4.7
Reviews
2.9K
Latest month sales
B07VBB55X5
DEWALT 20V MAX XR Oscillating Multi-Tool Cordless, Variable Speed Brushless Motor Multitool with LED Light, Extended Runtime, Includes Two Wood Cutting Blades, Tool Only (DCS356B)
Unlock to view ASIN details and product titles
Price
$99.00
Rating
4.8
Reviews
14.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this multitool report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card