Utility Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Utility Knife sales on Amazon US totaled 131,200 units in July 2026 (▼ 5.5% vs. the prior month), generating an estimated $1,745,244 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 46.2% of revenue, while a typical listing is priced at $14.35. The keyword itself pulled 112,276 Amazon queries over the same period (▲ 20.7% MoM).
Zooming out to the 12-month window ending July 2026, the utility knife Top 50 moved 1,553,650 units and $20,884,764 in cumulative sales — an average of 129,471 units and $1,740,397 per month. Monthly throughput topped out at 196,350 units in December 2025 and dipped to 75,550 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Utility Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.2K
▼ 5.5% MoM
Monthly Revenue 2026/07
$1.7M
▼ 10.7% MoM
Top 10 Market Share 2026/07
48.8%
Utility Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold utility knife listing on Amazon US in July 2026 is ASIN B097SXK3FG (Brand: WORKPRO), which sold 10,000 units at $9.99 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 64,000 units and $806,710 in July 2026 — 48.8% of unit volume and 46.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Utility Knife' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B097SXK3FG
WORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B09JYJLQXF
M MEEPO 4-Pack Box Cutter, Colorful Folding Utility Knife w/ 10 pcs Blades | Tough Design, Razor Sharp Blade, Comfortable Handle, Can cut Drywall, Sheet Plastic, Linoleum, Boxes, Rope
10K
▲ 0.0%vs. prior month
$97.3K
latest month
12-month trend
B0B6HLRF7G
Rerdeim 5Pcs Putty Knife, Set, 1" 2" 3" 4" 5" Scraper, Spackle Knife, Paint Scraper, Scraper Tool, No Rusting, Perfect For Repairing Drywall, Removing Wallpaper, Mud, Plaster Scraping
9K
▲ 12.5%vs. prior month
$73.9K
latest month
12-month trend
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B09TF164GR
4 Pack Box Cutter, 9mm Snap-off Utility Knife, Box Cutter Retractable for Opening Packages Cartons, Box Opener, Disposable Razor Knife Exacto Knife Perfect for Office and Home use | Snap-off blade design for opening packages and cartons, box opener, disposable exacto knife, perfect for office and home use
6K
▲ 20.0%vs. prior month
$34.3K
latest month
12-month trend
B0B5H6XXNH
GOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Utility Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WORKPRO is the best-performing utility knife brand in July 2026, moving 10,000 units across 1 ASIN for 15.6% of Top 10 volume. M MEEPO follows with 10,000 units (15.6%), ahead of Rerdeim on 9,000 units (14.1%).
Volume is spread across 9 brands, with the top three holding 45.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WORKPRO
1 ASIN in Top 10
15.6%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B097SXK3FG
$9.99·★4.8·10.8K revsWORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
Units sold10K
M MEEPO
1 ASIN in Top 10
15.6%
Units
10K
Revenue
$97.3K
Avg. price
$8.99
B09JYJLQXF
$8.99·★4.6·4.7K revsM MEEPO 4-Pack Box Cutter, Colorful Folding Utility Knife w/ 10 pcs Blades | Tough Design, Razor Sharp Blade, Comfortable Handle, Can cut Drywall, Sheet Plastic, Linoleum, Boxes, Rope
Units sold10K
Rerdeim
1 ASIN in Top 10
14.1%
Units
9K
Revenue
$73.9K
Avg. price
$5.99
B0B6HLRF7G
$5.99·★4.6·4.8K revsRerdeim 5Pcs Putty Knife, Set, 1" 2" 3" 4" 5" Scraper, Spackle Knife, Paint Scraper, Scraper Tool, No Rusting, Perfect For Repairing Drywall, Removing Wallpaper, Mud, Plaster Scraping
Units sold9K
Trending Utility Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B008M5U1C2 booked 4K units at $47.11, with ▲ 0.0% MoM change. On the growth side, B0FQM9S2SV leads positive momentum with ▲ 1100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Price
$47.11
Rating
4.8
Reviews
14.9K
Latest month sales
B092DZCM42
Victorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
Price
$23.85
Rating
4.8
Reviews
11.6K
Latest month sales
B0FQM9S2SV
4Pack Box Cutter Retractable, Utility Knife with Extra 10 Blades | Heavy duty all-metal, razor knife and box opener for cardboard, boxes, cartons, vinyl, carpet, leather, home and office
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
542
Latest month sales
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