Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Knife sales on Amazon US totaled 127,700 units in July 2026 (▼ 33.4% vs. the prior month), generating an estimated $3,132,652 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 41.9% of revenue, while a typical listing is priced at $27.62. The keyword itself pulled 131,067 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the knife Top 50 moved 1,795,050 units and $44,084,041 in cumulative sales — an average of 149,588 units and $3,673,670 per month. Monthly throughput topped out at 281,200 units in December 2025 and dipped to 85,100 in May 2026, leaving the latest reading 13.0% higher than August 2025.
Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
127.7K
▼ 33.4% MoM
Monthly Revenue 2026/07
$3.1M
▼ 39.6% MoM
Top 10 Market Share 2026/07
49.3%
Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold knife listing on Amazon US in July 2026 is ASIN B097SXK3FG (Brand: WORKPRO), which sold 10,000 units at $9.99 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $1,311,880 in July 2026 — 49.3% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Knife' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B097SXK3FG
WORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B000PS1HS6
Mercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
8K
▼ 11.1%vs. prior month
$129K
latest month
12-month trend
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B0B5H6XXNH
GOOD WORKER Legal Pocket Knife with 2.95” Serrated Blade, Glass Breaker, Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men, Women
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing knife brand in July 2026, moving 16,000 units across 2 ASINs for 25.4% of Top 10 volume. WORKPRO follows with 10,000 units (15.9%), ahead of Mercer Culinary on 8,000 units (12.7%).
Volume is spread across 8 brands, with the top three holding 54.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $29.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
2 ASINs in Top 10
25.4%
Units
16K
Revenue
$524K
Avg. price
$29.94
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$19.99·★4.7·571 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6K
WORKPRO
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B097SXK3FG
$9.99·★4.8·10.8K revsWORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
Units sold10K
Mercer Culinary
1 ASIN in Top 10
12.7%
Units
8K
Revenue
$129K
Avg. price
$16.15
B000PS1HS6
$16.15·★4.8·22.7K revsMercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
Units sold8K
Trending Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G8HTRKQG booked 6K units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$19.99
Rating
4.7
Reviews
571
Latest month sales
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Price
$47.11
Rating
4.8
Reviews
14.9K
Latest month sales
B092DZCM42
Victorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
Unlock to view ASIN details and product titles
Price
$23.85
Rating
4.8
Reviews
11.6K
Latest month sales
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