Mugs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mugs sales on Amazon US totaled 49,300 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $1,208,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 42.2% of revenue, while a typical listing is priced at $26.43. The keyword itself pulled 42,262 Amazon queries over the same period (▲ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the mugs Top 50 moved 725,550 units and $18,845,271 in cumulative sales — an average of 60,463 units and $1,570,439 per month. Monthly throughput topped out at 111,700 units in December 2025 and dipped to 31,800 in May 2026, leaving the latest reading 4.9% lower than August 2025.
Mugs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.3K
▼ 20.0% MoM
Monthly Revenue 2026/07
$1.2M
▼ 24.2% MoM
Top 10 Market Share 2026/07
50.7%
Mugs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mugs listing on Amazon US in July 2026 is ASIN B0DF472VMZ (Brand: Owala), which sold 10,000 units at $24.98 apiece — equal to 20.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $510,200 in July 2026 — 50.7% of unit volume and 42.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mugs' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DF472VMZ
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B083T9CR47
Contigo HuronTravel Mug Screw Cap Stainless Steel Drinking Cup
5K
▼ 16.7%vs. prior month
$64.8K
latest month
12-month trend
B0DF3M7V3T
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)
2K
▼ 33.3%vs. prior month
$60K
latest month
12-month trend
B083TB53TJ
Contigo Byron Vacuum-Insulated Stainless Steel Travel Mug with Leak-Proof Lid, Reusable Coffee Cup or Water Bottle, BPA-Free, 20oz 2-Pack in Sake & Blue Corn Perfect for Hot and Cold Beverages
2K
▲ 100.0%vs. prior month
$61.2K
latest month
12-month trend
B085BJ4MLK
12 oz Insulated Travel Coffee Mug with Handle, Navy | Stainless Steel Coffee Tumbler with Lid, Double Wall Vacuum Thermal Cup for Camping
1K
▼ 50.0%vs. prior month
$10.9K
latest month
12-month trend
B0BM9LPS47
LANDNEOO 4pcs Set Vintage Coffee Mugs gifts for women, Overnight Oats Containers with Bamboo Lids and Spoons - 14oz Clear Embossed Glass Cups, Cute Coffee Bar Accessories, Iced Coffee Glasses
1K
▲ 0.0%vs. prior month
$19.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mugs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Owala is the best-performing mugs brand in July 2026, moving 13,000 units across 3 ASINs for 52.0% of Top 10 volume. Contigo follows with 8,000 units (32.0%), ahead of ALOUFEA on 1,000 units (4.0%).
With 6 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $25.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Owala
3 ASINs in Top 10
52.0%
Units
13K
Revenue
$287.9K
Avg. price
$25.65
B0DF472VMZ
$24.98·★4.6·14.4K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
Units sold10KB0DF3M7V3T
$23.99·★4.6·14.4K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)
Units sold2KB0FK1F1TF4
$27.99·★4.4·1K revsOwala SmoothSip Slider Stainless Steel Insulated Travel Mug with Handle, 100% Leak Proof, For Hot and Cold Drinks, Travel Friendly with Sliding Lock Lid, 12oz, BPA Free, Leak Proof, Black Cherry
Units sold1K
Contigo
3 ASINs in Top 10
32.0%
Units
8K
Revenue
$144.1K
Avg. price
$19.69
B083T9CR47
$12.97·★4.5·12.7K revsContigo HuronTravel Mug Screw Cap Stainless Steel Drinking Cup
Units sold5KB083TB53TJ
$28.30·★4.5·44.6K revsContigo Byron Vacuum-Insulated Stainless Steel Travel Mug with Leak-Proof Lid, Reusable Coffee Cup or Water Bottle, BPA-Free, 20oz 2-Pack in Sake & Blue Corn Perfect for Hot and Cold Beverages
Units sold2KB083TK69S9
$17.79·★4.5·44.6K revsContigo Byron 2.0 Stainless Steel Travel Mug with SNAPSEAL™ Lid and Grip 20oz.
Units sold1K
ALOUFEA
1 ASIN in Top 10
4.0%
Units
1K
Revenue
$10.9K
Avg. price
$10.99
B085BJ4MLK
$10.99·★4.4·3.4K revs12 oz Insulated Travel Coffee Mug with Handle, Navy | Stainless Steel Coffee Tumbler with Lid, Double Wall Vacuum Thermal Cup for Camping
Units sold1K
Trending Mugs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B083TK69S9 booked 1K units at $17.79, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083TK69S9
Contigo Byron 2.0 Stainless Steel Travel Mug with SNAPSEAL™ Lid and Grip 20oz.
Price
$17.79
Rating
4.5
Reviews
44.6K
Latest month sales
B08TT1CPQD
Cricut Beveled Blank Mug to Decorate, White (6 count) | Ceramic-Coated, Dishwasher & Microwave Safe - Mug Press & Infusible Ink Compatible,12 Oz Sublimation
Price
$12.49
Rating
4.8
Reviews
7.5K
Latest month sales
B09FJZ81XW
LIBWYS 6 Pack Double Walled Coffee Cups Glasses Mug 12oz Borosilicate Glass | Espresso Cappuccino Latte Tea Cups with Handle, Insulated Heat Resistant Clear Drinking Cups, Hot and Cold Beverages, 350ml
Unlock to view ASIN details and product titles
Price
$35.14
Rating
4.7
Reviews
1.2K
Latest month sales
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