Mugs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mugs sales on Amazon US totaled 54,400 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $1,286,642 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 43.4% of revenue, while a typical listing is priced at $26.13. The keyword itself pulled 42,769 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the mugs Top 50 moved 797,800 units and $18,859,575 in cumulative sales — an average of 66,483 units and $1,571,631 per month. Monthly throughput topped out at 120,500 units in December 2025 and dipped to 44,200 in May 2026, leaving the latest reading 2.9% higher than August 2025.
Mugs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.4K
▼ 19.5% MoM
Monthly Revenue 2026/07
$1.3M
▼ 19.3% MoM
Top 10 Market Share 2026/07
51.5%
Mugs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mugs listing on Amazon US in July 2026 is ASIN B0DF472VMZ (Brand: Owala), which sold 10,000 units at $24.98 apiece — equal to 18.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $558,930 in July 2026 — 51.5% of unit volume and 43.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mugs' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DF472VMZ
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B083T9CR47
Contigo HuronTravel Mug Screw Cap Stainless Steel Drinking Cup
5K
▼ 16.7%vs. prior month
$64.8K
latest month
12-month trend
B0F6VVZ2L2
20oz Iced Coffee Cups with Lids, Ribbed Glass Cups with Lids and Straws | Thick Reusable Glass, Leak-Resistant Lids, Fits Most Car Cup Holders, For Iced Coffee, Tea, Smoothies and Cold Drinks
3K
▼ 50.0%vs. prior month
$58.8K
latest month
12-month trend
B0DF3M7V3T
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)
2K
▼ 33.3%vs. prior month
$60K
latest month
12-month trend
B083TB53TJ
Contigo Byron Vacuum-Insulated Stainless Steel Travel Mug with Leak-Proof Lid, Reusable Coffee Cup or Water Bottle, BPA-Free, 20oz 2-Pack in Sake & Blue Corn Perfect for Hot and Cold Beverages
2K
▲ 100.0%vs. prior month
$61.2K
latest month
12-month trend
B0C9SN2MLW
Amrules 4 Pcs 16oz Moscow Mule Mugs Hammered with Angled Handle, Copper | 304 Stainless Steel Lining, Delicate Hammered Finish, Firm Handle, for Cold Drinks, Cocktails, Wine, Beer, Bars & Parties
2K
▲ 0.0%vs. prior month
$38.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mugs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Owala is the best-performing mugs brand in July 2026, moving 13,000 units across 3 ASINs for 46.4% of Top 10 volume. Contigo follows with 8,000 units (28.6%), ahead of GOSCHE on 3,000 units (10.7%).
With 6 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.09 to $27.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Owala
3 ASINs in Top 10
46.4%
Units
13K
Revenue
$287.9K
Avg. price
$27.65
B0DF472VMZ
$24.98·★4.6·14.5K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
Units sold10KB0DF3M7V3T
$29.99·★4.6·14.5K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)
Units sold2KB0FK1F1TF4
$27.99·★4.4·1K revsOwala SmoothSip Slider Stainless Steel Insulated Travel Mug with Handle, 100% Leak Proof, For Hot and Cold Drinks, Travel Friendly with Sliding Lock Lid, 12oz, BPA Free, Leak Proof, Black Cherry
Units sold1K
Contigo
3 ASINs in Top 10
28.6%
Units
8K
Revenue
$144.1K
Avg. price
$19.69
B083T9CR47
$12.97·★4.5·12.8K revsContigo HuronTravel Mug Screw Cap Stainless Steel Drinking Cup
Units sold5KB083TB53TJ
$28.30·★4.5·44.6K revsContigo Byron Vacuum-Insulated Stainless Steel Travel Mug with Leak-Proof Lid, Reusable Coffee Cup or Water Bottle, BPA-Free, 20oz 2-Pack in Sake & Blue Corn Perfect for Hot and Cold Beverages
Units sold2KB083TK69S9
$17.79·★4.5·44.6K revsContigo Byron 2.0 Stainless Steel Travel Mug with SNAPSEAL™ Lid and Grip 20oz.
Units sold1K
GOSCHE
1 ASIN in Top 10
10.7%
Units
3K
Revenue
$58.8K
Avg. price
$17.09
B0F6VVZ2L2
$17.09·★4.4·664 revs20oz Iced Coffee Cups with Lids, Ribbed Glass Cups with Lids and Straws | Thick Reusable Glass, Leak-Resistant Lids, Fits Most Car Cup Holders, For Iced Coffee, Tea, Smoothies and Cold Drinks
Units sold3K
Trending Mugs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BM9LPS47 booked 1K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B0CT5BNNJB leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BM9LPS47
LANDNEOO 4pcs Set Vintage Coffee Mugs gifts for women, Overnight Oats Containers with Bamboo Lids and Spoons - 14oz Clear Embossed Glass Cups, Cute Coffee Bar Accessories, Iced Coffee Glasses
Price
$17.99
Rating
4.8
Reviews
4.7K
Latest month sales
B083TK69S9
Contigo Byron 2.0 Stainless Steel Travel Mug with SNAPSEAL™ Lid and Grip 20oz.
Price
$17.79
Rating
4.5
Reviews
44.6K
Latest month sales
B0CT5BNNJB
Large Ceramic Coffee Mug Cute Flower with Handmade Big Handle, 20oz Girly Pink Floral Tea Cup for Women Mothers Day, Novelty Irregular Oversized Christmas Mugs for Latte Tea Milk Cocoa
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
389
Latest month sales
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