Mrs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mrs sales on Amazon US totaled 229,000 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $2,225,838 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.2% of unit volume and 75.7% of revenue, while a typical listing is priced at $11.93. The keyword itself pulled 34,709 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the mrs Top 50 moved 2,105,300 units and $23,183,646 in cumulative sales — an average of 175,442 units and $1,931,970 per month. Monthly throughput topped out at 257,900 units in June 2026 and dipped to 98,200 in November 2025, leaving the latest reading 27.6% higher than August 2025.
Mrs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
229K
▼ 11.2% MoM
Monthly Revenue 2026/07
$2.2M
▼ 20.8% MoM
Top 10 Market Share 2026/07
81.2%
Mrs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mrs listing on Amazon US in July 2026 is ASIN B00F1U0YB4 (Brand: Mrs. MEYER'S), which sold 40,000 units at $7.61 apiece — equal to 17.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 186,000 units and $1,684,520 in July 2026 — 81.2% of unit volume and 75.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mrs' on Amazon
July 2026
Is 81.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00F1U0YB4
Mrs. Meyer's Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
40K
▼ 20.0%vs. prior month
$163.2K
latest month
12-month trend
B07TJG79HP
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Rain Water, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
30K
▲ 50.0%vs. prior month
$378.3K
latest month
12-month trend
B0020VJTDG
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Basil, 33 fl oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
20K
▼ 33.3%vs. prior month
$98.8K
latest month
12-month trend
B00NU9MJYS
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Lemon Verbena, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
20K
▼ 50.0%vs. prior month
$181.2K
latest month
12-month trend
B01IQ9R37E
MRS. MEYER'S CLEAN DAY Cleaner Spray, Lemon Verbena, 16 fl oz, 3 Pack | Removes Dirt and Freshens Surfaces, Multi-Surface, Everyday Use, All-Purpose Cleaner, Cruelty Free, Made with Essential Oils
20K
▲ 100.0%vs. prior month
$277.8K
latest month
12-month trend
B07N29MLNZ
Mrs. MEYER'S Clean Day, Liquid Dish Soap Refill, Lemon Verbena, 48 Fl Oz
20K
▲ 0.0%vs. prior month
$203.2K
latest month
12-month trend
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Trending Mrs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FPGT6QHJ booked 9K units at $9.97, with ▲ 125.0% MoM change. On the growth side, B01IQ9R37E leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPGT6QHJ
MRS. MEYER'S CLEAN DAY Scented Oil, Rain Water, 1 Warmer and Refill | Freshens Home with Premium Scent, Plug-In, Diffuser & Air Freshener Kit, Recyclable Glass Refills, 67 fl oz Refill
Price
$9.97
Rating
4.2
Reviews
1.7K
Latest month sales
B00T7PC6H4
MRS. MEYER'S CLEAN DAY Multi-Surface Concentrate, Lemon Verbena, 32 fl oz | Dilute with Water for Powerful Cleaner, Makes Up to 16 Gallons per Bottle, Removes Dirt and Freshens Surfaces
Price
$9.97
Rating
4.8
Reviews
82.4K
Latest month sales
B01IQ9R37E
MRS. MEYER'S CLEAN DAY Cleaner Spray, Lemon Verbena, 16 fl oz, 3 Pack | Removes Dirt and Freshens Surfaces, Multi-Surface, Everyday Use, All-Purpose Cleaner, Cruelty Free, Made with Essential Oils
Unlock to view ASIN details and product titles
Price
$14.46
Rating
4.8
Reviews
25K
Latest month sales
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