Mrs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mrs sales on Amazon US totaled 158,000 units in July 2026 (▲ 11.4% vs. the prior month), generating an estimated $1,639,029 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.7% of unit volume and 84.2% of revenue, while a typical listing is priced at $12.03. The keyword itself pulled 33,607 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the mrs Top 50 moved 1,405,350 units and $15,818,840 in cumulative sales — an average of 117,113 units and $1,318,237 per month. Monthly throughput topped out at 158,000 units in July 2026 and dipped to 72,650 in May 2026, leaving the latest reading 23.4% higher than August 2025.
Mrs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
158K
▲ 11.4% MoM
Monthly Revenue 2026/07
$1.6M
▲ 5.7% MoM
Top 10 Market Share 2026/07
86.7%
Mrs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mrs listing on Amazon US in July 2026 is ASIN B00F1U0YB4 (Brand: Mrs. MEYER'S), which sold 40,000 units at $4.28 apiece — equal to 25.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 137,000 units and $1,380,440 in July 2026 — 86.7% of unit volume and 84.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mrs' on Amazon
July 2026
Is 86.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00F1U0YB4
Mrs. Meyer's Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
40K
▼ 20.0%vs. prior month
$163.2K
latest month
12-month trend
B07TJG79HP
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Rain Water, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
30K
▲ 50.0%vs. prior month
$378.3K
latest month
12-month trend
B01IQ9R37E
MRS. MEYER'S CLEAN DAY Cleaner Spray, Lemon Verbena, 16 fl oz, 3 Pack | Removes Dirt and Freshens Surfaces, Multi-Surface, Everyday Use, All-Purpose Cleaner, Cruelty Free, Made with Essential Oils
20K
▲ 100.0%vs. prior month
$277.8K
latest month
12-month trend
B00NZDRC14
MRS. MEYER'S CLEAN DAY Multi-Surface Cleaner, Lavender, 16 fl oz, 3 Pack | Removes Dirt and Freshens Surfaces, Everyday Use, All-Purpose Cleaner, Cruelty Free, Made with Essential Oils
9K
▲ 12.5%vs. prior month
$117.4K
latest month
12-month trend
B0FPGT6QHJ
MRS. MEYER'S CLEAN DAY Scented Oil, Rain Water, 1 Warmer and Refill | Freshens Home with Premium Scent, Plug-In, Diffuser & Air Freshener Kit, Recyclable Glass Refills, 67 fl oz Refill
9K
▲ 125.0%vs. prior month
$85K
latest month
12-month trend
B01N004WAJ
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Honeysuckle, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
8K
▼ 11.1%vs. prior month
$108.4K
latest month
12-month trend
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Trending Mrs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FPGT6QHJ leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B01IQ9R37E close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPGT6QHJ
MRS. MEYER'S CLEAN DAY Scented Oil, Rain Water, 1 Warmer and Refill | Freshens Home with Premium Scent, Plug-In, Diffuser & Air Freshener Kit, Recyclable Glass Refills, 67 fl oz Refill
Price
$9.97
Rating
4.2
Reviews
1.7K
Latest month sales
B01IQ9R37E
MRS. MEYER'S CLEAN DAY Cleaner Spray, Lemon Verbena, 16 fl oz, 3 Pack | Removes Dirt and Freshens Surfaces, Multi-Surface, Everyday Use, All-Purpose Cleaner, Cruelty Free, Made with Essential Oils
Price
$10.88
Rating
4.8
Reviews
25K
Latest month sales
B00X4XDL7E
MRS. MEYER'S CLEAN DAY Liquid Dish Soap, Peony Scent, 16 Fl Oz Bottle
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.8
Reviews
77.7K
Latest month sales
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