Make Up Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Make Up Bag sales on Amazon US totaled 133,900 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $1,600,033 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 50.8% of revenue, while a typical listing is priced at $13.15. The keyword itself pulled 102,825 Amazon queries over the same period (▲ 22.5% MoM).
Zooming out to the 12-month window ending July 2026, the make up bag Top 50 moved 1,437,750 units and $19,097,781 in cumulative sales — an average of 119,813 units and $1,591,482 per month. Monthly throughput topped out at 185,800 units in December 2025 and dipped to 73,000 in May 2026, leaving the latest reading 15.9% higher than August 2025.
Make Up Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.9K
▼ 6.8% MoM
Monthly Revenue 2026/07
$1.6M
▼ 18.4% MoM
Top 10 Market Share 2026/07
56.8%
Make Up Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold make up bag listing on Amazon US in July 2026 is ASIN B0BFR2C7Y1 (Brand: BAGSMART), which sold 10,000 units at $8.99 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $812,680 in July 2026 — 56.8% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Make Up Bag' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BFR2C7Y1
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
10K
▲ 0.0%vs. prior month
$82.9K
latest month
12-month trend
B0CMLFBTHK
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0CXCRZC7W
NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Medium Size, Pink
10K
▲ 0.0%vs. prior month
$134.5K
latest month
12-month trend
B084GS82RV
BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
9K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B0CCVVR3TX
AURUZA Clear Makeup Bag,Portable Travel Toiletry Bags with Zipper, TSA Approved Clear Organizer Bags, PVC Cosmetic Pouch for Airport Airline Compliant
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B0C4NMJS1C
HBselect Quilted Makeup Bag, 3Pcs Cotton Large Travel Makeup Bags Organizer | Cute Floral Make up Bag Cosmetic Bag Toiletry Bag for Women Girls, Makeup Pouch for Skincare, Brushes & Travel Essentials
7K
▲ 16.7%vs. prior month
$69.9K
latest month
12-month trend
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Best Make Up Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BAGSMART is the best-performing make up bag brand in July 2026, moving 29,000 units across 4 ASINs for 38.2% of Top 10 volume. HOTOR follows with 10,000 units (13.2%), ahead of NISHEL on 10,000 units (13.2%).
With 7 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BAGSMART
4 ASINs in Top 10
38.2%
Units
29K
Revenue
$327.3K
Avg. price
$11.79
B0BFR2C7Y1
$8.99·★4.6·3.2K revsBAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
Units sold10KB084GS82RV
$15.19·★4.7·20.3K revsBAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
Units sold9KB0CC86TQV7
$9.99·★4.7·3.6K revsBAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Units sold6KB0CC8R32Z8
$12.99·★4.7·3.6K revsBAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Black | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Units sold4K
HOTOR
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0CMLFBTHK
$9.99·★4.5·5.3K revsHOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
Units sold10K
NISHEL
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$134.5K
Avg. price
$13.99
B0CXCRZC7W
$13.99·★4.8·19.8K revsNISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Medium Size, Pink
Units sold10K
Trending Make Up Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CC86TQV7 booked 6K units at $9.99, with ▲ 20.0% MoM change. On the growth side, B0CZ6HL1Y1 leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CC86TQV7
BAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Price
$9.99
Rating
4.7
Reviews
3.6K
Latest month sales
B0CC8R32Z8
BAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Black | Puffy Padded, Travel Essentials, Make Up Bag, For Women, Makeup Organizer, Toiletries Accessories Brushes
Price
$12.99
Rating
4.7
Reviews
3.6K
Latest month sales
B0CZ6HL1Y1
Makeup Bag Travel Cosmetic Bag for Women Girls, Zipper Make Up Pouch, Floral Flowers Toiletry Organizer Makeup, Portable Storage Cosmetic Travel Cloth Bag (Pink)
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.6
Reviews
621
Latest month sales
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