Morning After Pill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Morning After Pill sales on Amazon US totaled 241,200 units in July 2026 (▼ 15.7% vs. the prior month), generating an estimated $4,017,537 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 54.4% of revenue, while a typical listing is priced at $26.28. The keyword itself pulled 21,506 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the morning after pill Top 50 moved 3,053,350 units and $49,762,929 in cumulative sales — an average of 254,446 units and $4,146,911 per month. Monthly throughput topped out at 309,900 units in October 2025 and dipped to 153,850 in May 2026, leaving the latest reading 17.5% lower than August 2025.
Morning After Pill Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
241.2K
▼ 15.7% MoM
Monthly Revenue 2026/07
$4M
▼ 21.6% MoM
Top 10 Market Share 2026/07
66.3%
Morning After Pill Market Share & Sales Concentration on Amazon US — July 2026
The most-sold morning after pill listing on Amazon US in July 2026 is ASIN B00H5PJ0HW (Brand: Nature's Bounty), which sold 50,000 units at $7.47 apiece — equal to 20.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,185,400 in July 2026 — 66.3% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Morning After Pill' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00H5PJ0HW
Nature's Bounty Magnesium 500 mg Tablets (Pack of 1) | High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count
50K
▼ 16.7%vs. prior month
$373.5K
latest month
12-month trend
B01E14X7SM
Natrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
20K
▼ 33.3%vs. prior month
$207.2K
latest month
12-month trend
B079P7FXTW
Cheers Restore | Supplement with DHM, L-Cysteine, Milk Thistle | 12 Doses | After Alcohol Aid, Feel Better After Drinking, Support Your Liver, DHM, L-Cysteine, Milk Thistle, Prickly Pear
20K
▼ 33.3%vs. prior month
$699.8K
latest month
12-month trend
B07S38C5WW
Natrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
10K
▲ 0.0%vs. prior month
$153.4K
latest month
12-month trend
B00H2FG8RK
Nature's Bounty Melatonin 5mg Dual Spectrum, 60 Bi-Layer Tablets | 100% Drug Free Sleep Supplement, Quick Release and Extended Release, Promotes Relaxation and Sleep Health
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0145QI7O0
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Morning After Pill Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing morning after pill brand in July 2026, moving 60,000 units across 2 ASINs for 37.5% of Top 10 volume. Natrol follows with 30,000 units (18.8%), ahead of Cheers on 20,000 units (12.5%).
With 8 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.73 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
2 ASINs in Top 10
37.5%
Units
60K
Revenue
$433.4K
Avg. price
$6.73
B00H5PJ0HW
$7.47·★4.7·105.8K revsNature's Bounty Magnesium 500 mg Tablets (Pack of 1) | High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count
Units sold50KB00H2FG8RK
$5.99·★4.6·19.7K revsNature's Bounty Melatonin 5mg Dual Spectrum, 60 Bi-Layer Tablets | 100% Drug Free Sleep Supplement, Quick Release and Extended Release, Promotes Relaxation and Sleep Health
Units sold10K
Natrol
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$360.6K
Avg. price
$13.14
B01E14X7SM
$10.36·★4.6·40.2K revsNatrol Melatonin 10 mg Fast Dissolve Tablets, Strawberry, 100 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold20KB07S38C5WW
$15.93·★4.7·56.7K revsNatrol Melatonin 5 mg Fast Dissolve Tablets, Strawberry, 200 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold10K
Cheers
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$699.8K
Avg. price
$34.99
B079P7FXTW
$34.99·★4.0·8.7K revsCheers Restore | Supplement with DHM, L-Cysteine, Milk Thistle | 12 Doses | After Alcohol Aid, Feel Better After Drinking, Support Your Liver, DHM, L-Cysteine, Milk Thistle, Prickly Pear
Units sold20K
Trending Morning After Pill Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09PGKQ6Q1 leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B09MKYGFW9 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PGKQ6Q1
MARYRUTH'S Liquid Morning Multivitamin for Women, Men & Kids, 15 Servings | For Women, Men & Kids
Price
$16.46
Rating
4.5
Reviews
39.1K
Latest month sales
B09MKYGFW9
Xiromed Emergency Contraceptive Pill for Women - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Price
$5.75
Rating
4.7
Reviews
900
Latest month sales
B0D6ZV1SLR
EContra One-Step® Emergency Contraceptive, 1.5 mg (6 Levonorgestrel Tablets) (6 Pack)
Unlock to view ASIN details and product titles
Price
$34.95
Rating
4.7
Reviews
1.5K
Latest month sales
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