Lovense Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lovense sales on Amazon US totaled 118,600 units in July 2026 (▲ 9.4% vs. the prior month), generating an estimated $1,471,957 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.4% of unit volume and 99.5% of revenue, while a typical listing is priced at $35.02. The keyword itself pulled 27,640 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the lovense Top 50 moved 1,298,400 units and $16,007,245 in cumulative sales — an average of 108,200 units and $1,333,937 per month. Monthly throughput topped out at 121,200 units in February 2026 and dipped to 61,100 in May 2026, leaving the latest reading 5.3% higher than August 2025.
Lovense Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.6K
▲ 9.4% MoM
Monthly Revenue 2026/07
$1.5M
▲ 9.8% MoM
Top 10 Market Share 2026/07
99.4%
Lovense Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lovense listing on Amazon US in July 2026 is ASIN B075SN1MY9 (Brand: LubeLife), which sold 60,000 units at $9.97 apiece — equal to 50.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 117,900 units and $1,464,618 in July 2026 — 99.4% of unit volume and 99.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lovense' on Amazon
July 2026
Is 99.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075SN1MY9
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
60K
▲ 0.0%vs. prior month
$593.4K
latest month
12-month trend
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B07ZS82MY1
FAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 33.5 Fl Oz
6K
▲ 0.0%vs. prior month
$112.5K
latest month
12-month trend
B07GRDSKNB
#ToyLife LUBELIFE All-Purpose Misting Toy Cleaner, Sprays Perfect, 8 fl oz | All-Purpose Cleaning Solution, Hypoallergenic, Cleans All Toy Materials, Fine Mist, Fast, Gentle, Odorless, Easy to Use
5K
▲ 25.0%vs. prior month
$60K
latest month
12-month trend
B07SGJ79B3
GNEGKLEAN Black Silicone Enema Bulb Kit for Men Women | 7.6oz Clean Anal Douche, 19.7in Hose, 4 Replaceable Nozzle, Enema Cleaner, For Women's or Man's Health
3K
▲ 0.0%vs. prior month
$38.6K
latest month
12-month trend
B00BFXOT7Q
ID Glide 17 Fl Oz Natural Feel Water-Based Personal Lubricant
1K
▲ 0.0%vs. prior month
$23.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lovense Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing lovense brand in July 2026, moving 101,000 units across 3 ASINs for 85.7% of Top 10 volume. FAV follows with 6,000 units (5.1%), ahead of #ToyLife on 5,000 units (4.2%).
With 8 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $18.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
3 ASINs in Top 10
85.7%
Units
101K
Revenue
$1.2M
Avg. price
$18.98
B075SN1MY9
$9.97·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
Units sold60KB07DGQ4QR3
$13.99·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
Units sold40KB0CHKWDN4L
$32.99·★4.5·19.2K revsLUBELIFE Water-Based Anal Lube for Men, Women & Couples – Personal Lubricant Safe for Ingestion, Toy & Condom Compatible, Water Based Lubricant Gel for Privacy & Intimacy (32 Fl Oz) | Regular anal lube gel for privacy, non-sticky water-based formula, toy and condom compatible, smooth confident glide
Units sold1K
FAV
1 ASIN in Top 10
5.1%
Units
6K
Revenue
$112.5K
Avg. price
$18.75
B07ZS82MY1
$18.75·★4.4·24.7K revsFAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 33.5 Fl Oz
Units sold6K
#ToyLife
1 ASIN in Top 10
4.2%
Units
5K
Revenue
$60K
Avg. price
$11.99
B07GRDSKNB
$11.99·★4.7·16.5K revs#ToyLife LUBELIFE All-Purpose Misting Toy Cleaner, Sprays Perfect, 8 fl oz | All-Purpose Cleaning Solution, Hypoallergenic, Cleans All Toy Materials, Fine Mist, Fast, Gentle, Odorless, Easy to Use
Units sold5K
Trending Lovense Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CPQOD5K booked 400 units at $8.49, with ▲ 0.0% MoM change. On the growth side, B07DGQ4QR3 leads positive momentum with ▲ 33.3% MoM growth on 40K units, with B07GRDSKNB close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CPQOD5K
Wet Silver Water-Based Lubricant | Long-Lasting, Original Premium Formula | Vegan, pH-Balanced, Hypoallergenic, Paraben-Free, Non-staining | Lube for Men, Women & Couples, 3 fl oz
Price
$8.49
Rating
4.5
Reviews
34.9K
Latest month sales
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
Price
$13.99
Rating
4.5
Reviews
168.7K
Latest month sales
B07GRDSKNB
#ToyLife LUBELIFE All-Purpose Misting Toy Cleaner, Sprays Perfect, 8 fl oz | All-Purpose Cleaning Solution, Hypoallergenic, Cleans All Toy Materials, Fine Mist, Fast, Gentle, Odorless, Easy to Use
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.7
Reviews
16.5K
Latest month sales
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