Ky Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ky sales on Amazon US totaled 139,000 units in July 2026 (▲ 19.2% vs. the prior month), generating an estimated $1,739,805 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 53.2% of revenue, while a typical listing is priced at $15.45. The keyword itself pulled 25,955 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the ky Top 50 moved 1,129,050 units and $14,193,351 in cumulative sales — an average of 94,088 units and $1,182,779 per month. Monthly throughput topped out at 139,000 units in July 2026 and dipped to 54,700 in May 2026, leaving the latest reading 73.8% higher than August 2025.
Ky Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
139K
▲ 19.2% MoM
Monthly Revenue 2026/07
$1.7M
▲ 13.0% MoM
Top 10 Market Share 2026/07
56.8%
Ky Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ky listing on Amazon US in July 2026 is ASIN B0D8R1MBBP (Brand: Astroglide), which sold 20,000 units at $7.54 apiece — equal to 14.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 79,000 units and $925,760 in July 2026 — 56.8% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ky' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B0FM5V4S4S
K-Y Yours & Mine Couples Lubricant, Sensorial Personal Lube, 2 x 1.69 FL OZ | Water-Based Tingling Formula for Her, Silicone-Based Warming Formula for Him, Condom Compatible, TSA-Friendly
10K
▲ 0.0%vs. prior month
$145.9K
latest month
12-month trend
B07ZS7ZXWW
FAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 8.25 Fl Oz
9K
▲ 80.0%vs. prior month
$65.5K
latest month
12-month trend
B000PRA724
Wet Platinum Silicone-Based Personal Lubricant | Ultra Smooth, Super Slick, Hypoallergenic, Long-Lasting Performance, Waterproof Formula| Lube for Men, Women & Couples, 4.2 fl oz
7K
▼ 30.0%vs. prior month
$102.7K
latest month
12-month trend
B08LMNZ8GZ
Cosmetasa Sore Muscle Massage Oil - 8.8 oz, Soothes Muscle and Joint with Arnica Extract, Peppermint, Chamomile, and Lavender Oil (8.8 oz, Sore Muscle)
7K
▲ 250.0%vs. prior month
$69.9K
latest month
12-month trend
B0D712CWNV
K-Y Ultragel Water Based Personal Lube for Sex, Non-Greasy, 8.45 FL OZ | No Hormones, Parabens or Artificial Colorants, pH-Friendly Lubricant, Compatible with Latex & Polyisoprene Condoms
6K
▲ 0.0%vs. prior month
$102.5K
latest month
12-month trend
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Best Ky Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K-Y is the best-performing ky brand in July 2026, moving 31,000 units across 5 ASINs for 39.2% of Top 10 volume. Astroglide follows with 20,000 units (25.3%), ahead of FAV on 9,000 units (11.4%).
With 6 brands splitting the Top 10 and 75.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.04 to $14.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K-Y
5 ASINs in Top 10
39.2%
Units
31K
Revenue
$428.9K
Avg. price
$14.12
B0FM5V4S4S
$14.97·★4.3·27.9K revsK-Y Yours & Mine Couples Lubricant, Sensorial Personal Lube, 2 x 1.69 FL OZ | Water-Based Tingling Formula for Her, Silicone-Based Warming Formula for Him, Condom Compatible, TSA-Friendly
Units sold10KB0D712CWNV
$17.47·★4.5·2.3K revsK-Y Ultragel Water Based Personal Lube for Sex, Non-Greasy, 8.45 FL OZ | No Hormones, Parabens or Artificial Colorants, pH-Friendly Lubricant, Compatible with Latex & Polyisoprene Condoms
Units sold6KB0055UCCFG
$9.99·★4.3·5.4K revsK-Y Warming Jelly Lube, Sensorial Personal Lubricant, Glycol Based Formula, 5 fl oz (Pack of 1)
Units sold6KB0019ST4GS
$8.19·★4.3·409 revsK-Y Ultragel Lube, Personal Lubricant, NEW Water-Based Formula, Safe for Anal Sex, Safe to Use with Latex Condoms, for Men, Women and Couples, Body Friendly 1.5 FL OZ
Units sold5KB01K5S5KWE
$19.97·★4.1·19.1K revsK-Y Duration Delay Spray, Numbing Lidocaine Climax Spray for Men, .16 FL OZ | No-Mess Application Delay Spray, Discreet Packaging, TSA-Friendly Travel Size, Last Longer in Bed
Units sold4K
Astroglide
1 ASIN in Top 10
25.3%
Units
20K
Revenue
$143.8K
Avg. price
$7.54
B0D8R1MBBP
$7.54·★4.2·503 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20K
FAV
1 ASIN in Top 10
11.4%
Units
9K
Revenue
$65.5K
Avg. price
$7.04
B07ZS7ZXWW
$7.04·★4.4·24.7K revsFAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 8.25 Fl Oz
Units sold9K
Trending Ky Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08LMNZ8GZ booked 7K units at $9.99, with ▲ 250.0% MoM change. On the growth side, B0D6ZTVRRK leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0D8R1MBBP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08LMNZ8GZ
Cosmetasa Sore Muscle Massage Oil - 8.8 oz, Soothes Muscle and Joint with Arnica Extract, Peppermint, Chamomile, and Lavender Oil (8.8 oz, Sore Muscle)
Price
$9.99
Rating
4.6
Reviews
10.5K
Latest month sales
B0D6ZTVRRK
K-Y Natural Feeling Water Based Personal Lube, Hyaluronic Acid, 2.5 FL OZ | No Hormones, Parabens or Artificial Colorants, pH-Friendly Lubricant, Non-Sticky, Non-Staining
Price
$7.34
Rating
3.9
Reviews
76
Latest month sales
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Unlock to view ASIN details and product titles
Price
$7.54
Rating
4.2
Reviews
503
Latest month sales
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