Monster High Dolls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monster High Dolls sales on Amazon US totaled 31,350 units in July 2026 (▲ 32.7% vs. the prior month), generating an estimated $894,004 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 57.7% of revenue, while a typical listing is priced at $33.30. The keyword itself pulled 222,537 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the monster high dolls Top 50 moved 280,500 units and $8,291,684 in cumulative sales — an average of 23,375 units and $690,974 per month. Monthly throughput topped out at 74,050 units in December 2025 and dipped to 6,750 in May 2026, leaving the latest reading 162.3% higher than August 2025.
Monster High Dolls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.4K
▲ 32.7% MoM
Monthly Revenue 2026/07
$894K
▲ 10.0% MoM
Top 10 Market Share 2026/07
64.4%
Monster High Dolls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monster high dolls listing on Amazon US in July 2026 is ASIN B0GCCHQ77Z (Brand: Mattel), which sold 9,000 units at $26.97 apiece — equal to 28.7% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,200 units and $515,544 in July 2026 — 64.4% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monster High Dolls' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GCCHQ77Z
Mattel Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll | Wearing “How It’s Done” Performance Look, Spirit Blades Accessory, Inspired by the Movie
9K
vs. prior month
$242.8K
latest month
12-month trend
B0G43TFK86
Monster High Doll, Moonspell Magic Claire de Luna | Clairvoyant Witch in Blue Clothes with Cauldron Surprise & Accessories like Crystal Ball, Hat & Spellbook
2K
vs. prior month
$54.9K
latest month
12-month trend
B0G43P5JG8
Monster High Doll, Moonspell Magic Carina Song | Love Witch in Pink Dress with Cauldron Surprise & Accessories like Mirror, Hat & Spellbook
2K
vs. prior month
$55.7K
latest month
12-month trend
B0DLC8JQLY
Monster High Scary Sweet Birthday Cupid Asteria Doll | Doll in Pink and Red Party Dress with Party-Themed Accessories like Invite, Balloon, Gift and More
2K
▲ 100.0%vs. prior month
$24K
latest month
12-month trend
B0G43YKFL4
Monster High Doll, Moonspell Magic Willow Thorne | Nature Witch in Green Top and Printed Pants with Cauldron Surprise & Accessories like Herb Jar, Hat & Spellbook
1K
vs. prior month
$27.5K
latest month
12-month trend
B0DLCHQFFH
Monster High Scary Sweet Birthday Doll, Draculaura in Pink Party Dress with Themed Accessories Like Invite, Balloon, Gift, Fan and More
1K
▲ 150.0%vs. prior month
$23.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Monster High Dolls Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Monster High is the best-performing monster high dolls brand in July 2026, moving 11,200 units across 9 ASINs for 55.4% of Top 10 volume. Mattel follows with 9,000 units (44.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.97 to $27.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Monster High
9 ASINs in Top 10
55.4%
Units
11.2K
Revenue
$272.7K
Avg. price
$27.15
B0G43TFK86
$26.99·★4.6·110 revsMonster High Doll, Moonspell Magic Claire de Luna | Clairvoyant Witch in Blue Clothes with Cauldron Surprise & Accessories like Crystal Ball, Hat & Spellbook
Units sold2KB0G43P5JG8
$26.84·★4.8·75 revsMonster High Doll, Moonspell Magic Carina Song | Love Witch in Pink Dress with Cauldron Surprise & Accessories like Mirror, Hat & Spellbook
Units sold2KB0DLC8JQLY
$12.01·★4.8·4.2K revsMonster High Scary Sweet Birthday Cupid Asteria Doll | Doll in Pink and Red Party Dress with Party-Themed Accessories like Invite, Balloon, Gift and More
Units sold2KB0G43YKFL4
$26.84·★4.5·61 revsMonster High Doll, Moonspell Magic Willow Thorne | Nature Witch in Green Top and Printed Pants with Cauldron Surprise & Accessories like Herb Jar, Hat & Spellbook
Units sold1KB0DLCHQFFH
$24.84·★4.8·4.2K revsMonster High Scary Sweet Birthday Doll, Draculaura in Pink Party Dress with Themed Accessories Like Invite, Balloon, Gift, Fan and More
Units sold1KB0CPKXVTPM
$47.06·★4.8·3.6K revsMonster High Wednesday Doll and Accessories, Wednesday Addams Collectible in Nevermore Academy Uniform with Thing and Backpack, Doll Stand
Units sold1KB0CMG7Q5FC
$26.99·★4.8·17.7K revsMonster High Spectra Vondergeist Doll | Ghost in Purple Clothes, Includes Pet Ferret Rhuen, 7 Accessories like Backpack, Tablet, Snacks and More (Amazon Exclusive)
Units sold800B0FDH4G8TV
$24.84·★4.8·612 revsMonster High Doll, Draculaura in Pink Bow Dress and Black Cardigan with Pet Bat Count Fabulous and 7 Accessories Like Ramen, Lipstick and Purse
Units sold700B0G44LN98J
$27.91·★4.6·102 revsMonster High Self-Scare Secrets Spectra Vondergeist Doll and Accessories Set with 13 Realistic Surprises Like Manicure Kit and Record Player
Units sold700
Mattel
1 ASIN in Top 10
44.6%
Units
9K
Revenue
$242.8K
Avg. price
$26.97
B0GCCHQ77Z
$26.97·★4.8·165 revsMattel Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll | Wearing “How It’s Done” Performance Look, Spirit Blades Accessory, Inspired by the Movie
Units sold9K
Trending Monster High Dolls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D3FHBSXY leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0F96LCM84 close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3FHBSXY
AI ACCESSORY INNOVATIONS Monster High 4 Piece Backpack Set, Clawdeen Wolf, Cleo DeNile, Dracularua, Frankie Stein, & Lagoona Blue Bookbag, Flip Sequins 16” School Bag, Black & Pink
Price
$42.99
Rating
4.4
Reviews
3K
Latest month sales
B0F96LCM84
Monster High Skulltimate Secrets Draculaura Doll | Destination: Gore-geous Oasis Vampire Doll and Accessories Set with Suitcase and 19+ Surprises like Clothes
Price
$29.99
Rating
4.8
Reviews
1.6K
Latest month sales
B0G27W9XKV
Monster High Self-Scare Secrets Cleo De Nile Doll and Accessories Set with 13 Realistic Surprises Like Pottery Set and Makeup
Unlock to view ASIN details and product titles
Price
$21.59
Rating
4.7
Reviews
100
Latest month sales
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