Moana Doll Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moana Doll sales on Amazon US totaled 34,150 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $707,241 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 51.1% of revenue, while a typical listing is priced at $24.02. The keyword itself pulled 17,345 Amazon queries over the same period (▼ 21.8% MoM).
Zooming out to the 12-month window ending July 2026, the moana doll Top 50 moved 324,900 units and $8,359,302 in cumulative sales — an average of 27,075 units and $696,608 per month. Monthly throughput topped out at 61,350 units in December 2025 and dipped to 10,550 in May 2026, leaving the latest reading 102.7% higher than August 2025.
Moana Doll Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.1K
▼ 4.9% MoM
Monthly Revenue 2026/07
$707.2K
▼ 11.2% MoM
Top 10 Market Share 2026/07
55.6%
Moana Doll Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moana doll listing on Amazon US in July 2026 is ASIN B0GC15Y4FN (Brand: Fisher-Price), which sold 4,000 units at $21.59 apiece — equal to 11.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $361,210 in July 2026 — 55.6% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moana Doll' on Amazon
July 2026
![Tonies Moana Audio Toy Figurine from Disney [English] (ASIN B093TPP32X), rank #2 by monthly sales volume for 'Moana Doll' on Amazon](https://m.media-amazon.com/images/I/71ZBhIXMWNL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B0GC15Y4FN
Fisher-Price Little People Disney Princess, 6 Figures Ages 18+ Months | 6 characters included: Moana, Ariel, Snow White, Rapunzel, Cinderella, Jasmine, toddler-safe plastic
4K
▼ 20.0%vs. prior month
$71.3K
latest month
12-month trend
B093TPP32X
Tonies Moana Audio Toy Figurine from Disney [English]
3K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B01CQTWBYK
Disney Moanas Magic Shell Heart Light Up Necklace by Te Fiti Brand Name Disney Moana
3K
▲ 200.0%vs. prior month
$39K
latest month
12-month trend
B0DJ1BQJ5Y
LEGO Disney Moana's Island Fun Building Toy Playset - Princess Moana Toy for Kids, Girls and Boys, Ages 5+ - with 2 Disney Micro-Dolls and Pua Animal Figure - Gift Idea for Birthdays - 43260
2K
▲ 100.0%vs. prior month
$39.9K
latest month
12-month trend
B0FJJH1HMH
ZURU MY MINI My Mini Baby Disney 2 Pack by ZURU – Collectible Disney Baby Doll Mystery Capsule with Accessories, Realistic Miniature Toy for Girls Ages 3+
2K
▼ 66.7%vs. prior month
$49.3K
latest month
12-month trend
B0CRK191NB
Disney Moana 2 Moana's Necklace Magical Sea Shell Star Light-Up Necklace for Girls Role Play and Dress Up, Officially Licensed by Disney, Great Birthday & Holiday Gift
1K
▲ 66.7%vs. prior month
$7.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moana Doll Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fisher-Price is the best-performing moana doll brand in July 2026, moving 4,000 units across 1 ASIN for 21.1% of Top 10 volume. Tonies follows with 3,000 units (15.8%), ahead of Disney on 3,000 units (15.8%).
Volume is spread across 9 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fisher-Price
1 ASIN in Top 10
21.1%
Units
4K
Revenue
$71.3K
Avg. price
$21.59
B0GC15Y4FN
$21.59·★4.8·5.3K revsFisher-Price Little People Disney Princess, 6 Figures Ages 18+ Months | 6 characters included: Moana, Ariel, Snow White, Rapunzel, Cinderella, Jasmine, toddler-safe plastic
Units sold4K
Tonies
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$59.8K
Avg. price
$19.99
B093TPP32X
$19.99·★4.7·2.7K revsTonies Moana Audio Toy Figurine from Disney [English]
Units sold3K
Disney
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$39K
Avg. price
$24.99
B01CQTWBYK
$24.99·★4.6·10K revsDisney Moanas Magic Shell Heart Light Up Necklace by Te Fiti Brand Name Disney Moana
Units sold3K
Trending Moana Doll Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CRK191NB booked 1K units at $7.39, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRK191NB
Disney Moana 2 Moana's Necklace Magical Sea Shell Star Light-Up Necklace for Girls Role Play and Dress Up, Officially Licensed by Disney, Great Birthday & Holiday Gift
Price
$7.39
Rating
4.1
Reviews
1.5K
Latest month sales
B0DMF9FVN2
Zak Designs Disney Moana Sage 16oz Leak-Proof Straw Kids Water Bottle | BPA Free, Durable Plastic, Cupholder Friendly, Dishwasher Safe, Easy to Clean, Lid Lock, Handle, For School, Home, Travel
Price
$10.99
Rating
4.6
Reviews
23.2K
Latest month sales
B0FK237242
Mattel Disney Moana Set of 3 Small Dolls & Accessories | Posable Small Dolls Include Moana, Maui the Demigod & Gramma Tala, Plus Pua the Pig, Crab Figure & 2 Accessories
Unlock to view ASIN details and product titles
Price
$15.29
Rating
4.7
Reviews
56
Latest month sales
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