Mlp Cards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mlp Cards sales on Amazon US totaled 55,000 units in July 2026 (▼ 18.0% vs. the prior month), generating an estimated $982,511 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.7% of unit volume and 66.3% of revenue, while a typical listing is priced at $28.55. The keyword itself pulled 18,819 Amazon queries over the same period (▲ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the mlp cards Top 50 moved 565,850 units and $10,492,256 in cumulative sales — an average of 47,154 units and $874,355 per month. Monthly throughput topped out at 67,100 units in June 2026 and dipped to 33,850 in September 2025, leaving the latest reading 47.1% higher than August 2025.
Mlp Cards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55K
▼ 18.0% MoM
Monthly Revenue 2026/07
$982.5K
▼ 18.2% MoM
Top 10 Market Share 2026/07
82.7%
Mlp Cards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mlp cards listing on Amazon US in July 2026 is ASIN B0B7CJT5SP (Brand: Arjiekwei), which sold 10,000 units at $19.99 apiece — equal to 18.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,500 units and $651,575 in July 2026 — 82.7% of unit volume and 66.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mlp Cards' on Amazon
July 2026
Is 82.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B7CJT5SP
Card Sleeves Hard Plastic, Arjiekwei 3"X 4" Trading Card Holder, 35PT | Baseball Cards Protectors for Sports Football Game Cards (200 Hard Sleeves + 200 Soft Sleeves)
10K
▼ 50.0%vs. prior month
$207.9K
latest month
12-month trend
B08SJ5KPYS
500 Counts Card Sleeves for Trading Cards, Soft Penny Card Sleeves Clear Plastic Card Protectors Fit for Baseball Card, Sports Cards, MTG Game Card Standard Cards
9K
▼ 10.0%vs. prior month
$71.9K
latest month
12-month trend
B0F22CSQJ4
Toploader Binder Holds 324 Toploaders - 20 Toploaders|Waterproof PU Leather + Anti-Yellowing PP Inserts | Ridge Tab Sorting Portable top loader binder for cards(For Sports/Game Cards)
8K
▲ 14.3%vs. prior month
$157.4K
latest month
12-month trend
B0DJL3YLQB
1000ct Card Sleeves for Trading Cards, Clear Soft Baseball Sports Sleeves | Soft Plastic Protector Card Sleeve, Clear Card Sleeve Fit for Baseball, Football Sports Cards, PKM, MTG, Game, Standard Cards
7K
▲ 0.0%vs. prior month
$70.3K
latest month
12-month trend
B09XWD8DL8
Mlikero 600 Count Card Sleeves, Clear Soft Trading Card Sleeves, Polypropylene (PP), Fit for MTG, TCG, Baseball, Football, Game Cards
6K
▼ 14.3%vs. prior month
$51.6K
latest month
12-month trend
B0D81JCZHY
Random Pokemon Japanese Booster Pack Lot of 4
2K
▲ 0.0%vs. prior month
$34.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mlp Cards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Arjiekwei is the best-performing mlp cards brand in July 2026, moving 10,000 units across 1 ASIN for 22.0% of Top 10 volume. Homthy follows with 9,000 units (19.8%), ahead of TRUGQ on 8,000 units (17.6%).
Volume is spread across 10 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Arjiekwei
1 ASIN in Top 10
22.0%
Units
10K
Revenue
$207.9K
Avg. price
$19.99
B0B7CJT5SP
$19.99·★4.6·7.5K revsCard Sleeves Hard Plastic, Arjiekwei 3"X 4" Trading Card Holder, 35PT | Baseball Cards Protectors for Sports Football Game Cards (200 Hard Sleeves + 200 Soft Sleeves)
Units sold10K
Homthy
1 ASIN in Top 10
19.8%
Units
9K
Revenue
$71.9K
Avg. price
$7.99
B08SJ5KPYS
$7.99·★4.7·7.6K revs500 Counts Card Sleeves for Trading Cards, Soft Penny Card Sleeves Clear Plastic Card Protectors Fit for Baseball Card, Sports Cards, MTG Game Card Standard Cards
Units sold9K
TRUGQ
1 ASIN in Top 10
17.6%
Units
8K
Revenue
$157.4K
Avg. price
$17.99
B0F22CSQJ4
$17.99·★4.6·903 revsToploader Binder Holds 324 Toploaders - 20 Toploaders|Waterproof PU Leather + Anti-Yellowing PP Inserts | Ridge Tab Sorting Portable top loader binder for cards(For Sports/Game Cards)
Units sold8K
Trending Mlp Cards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C6KLW1ZZ booked 900 units at $15.97, with ▲ 0.0% MoM change. On the growth side, B0H2F9BXTQ leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0GTGZB6Z5 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6KLW1ZZ
Trading Card Binder, 9 Side Loading Pocket Card Album Hold Up to 540 Cards, Zipper Binder for Cards Collection, TCG Card Holder for Game Card, Sports Card, Yugioh, MTG etc.
Price
$15.97
Rating
4.8
Reviews
942
Latest month sales
![KAYOU My Little Pony Friendship Eternal Cards - Rainbow Edition English Series 2 Original Box 20 Pack 100 Pcs [NA]](https://m.media-amazon.com/images/I/81M5cCwIOZL._AC_UY512_.jpg)
B0H2F9BXTQ
KAYOU My Little Pony Friendship Eternal Cards - Rainbow Edition English Series 2 Original Box 20 Pack 100 Pcs [NA]
Price
$39.80
Rating
4.6
Reviews
16
Latest month sales
B0GTGZB6Z5
Top Loader Binder, 9-Pocket Trading Card Album, Holds 360 Top Loaders | Fits 3 x 4 in top loaders, acid-free, PVC-free side-loading PP pages, water-resistant zip cover for card storage or travel
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.7
Reviews
34
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this mlp cards report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card