Minions Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minions Toys sales on Amazon US totaled 93,800 units in July 2026 (▲ 53.1% vs. the prior month), generating an estimated $1,474,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.0% of unit volume and 77.9% of revenue, while a typical listing is priced at $19.49. The keyword itself pulled 8,871 Amazon queries over the same period (▼ 32.2% MoM).
Zooming out to the 12-month window ending July 2026, the minions toys Top 50 moved 860,800 units and $10,453,905 in cumulative sales — an average of 71,733 units and $871,159 per month. Monthly throughput topped out at 133,700 units in December 2025 and dipped to 32,300 in May 2026, leaving the latest reading 0.8% lower than August 2025.
Minions Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.8K
▲ 53.1% MoM
Monthly Revenue 2026/07
$1.5M
▲ 51.4% MoM
Top 10 Market Share 2026/07
81.0%
Minions Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minions toys listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $4.09 apiece — equal to 53.3% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 76,000 units and $1,148,830 in July 2026 — 81.0% of unit volume and 77.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minions Toys' on Amazon
July 2026
Is 81.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0FMYV412R
LEGO Minifigures Series 29 6 Pack - Mystery Box Multipack - Birthday Party Favors for Boys & Girls, Ages 6+ - Goodie Bag Stuffers for Kids - 66814
4K
▼ 42.9%vs. prior month
$115.4K
latest month
12-month trend
B0CPZY9T9F
AI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
3K
▲ 1400.0%vs. prior month
$128.5K
latest month
12-month trend
B08KXTWZH9
Disney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
3K
▲ 50.0%vs. prior month
$119.9K
latest month
12-month trend
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
2K
▲ 566.7%vs. prior month
$51K
latest month
12-month trend
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Best Minions Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing minions toys brand in July 2026, moving 50,000 units across 1 ASIN for 65.8% of Top 10 volume. LeapFrog follows with 10,000 units (13.2%), ahead of LEGO on 4,000 units (5.3%).
With 8 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.09 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
1 ASIN in Top 10
65.8%
Units
50K
Revenue
$399.5K
Avg. price
$4.09
B00JM5GW10
$4.09·★4.7·69.1K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50K
LeapFrog
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$279.7K
Avg. price
$27.97
B0GMQMZ96P
$27.97·★4.7·222 revsLeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units sold10K
LEGO
1 ASIN in Top 10
5.3%
Units
4K
Revenue
$115.4K
Avg. price
$28.49
B0FMYV412R
$28.49·★4.4·335 revsLEGO Minifigures Series 29 6 Pack - Mystery Box Multipack - Birthday Party Favors for Boys & Girls, Ages 6+ - Goodie Bag Stuffers for Kids - 66814
Units sold4K
Trending Minions Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CPZY9T9F booked 3K units at $42.99, with ▲ 1400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPZY9T9F
AI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
Price
$42.99
Rating
4.8
Reviews
250
Latest month sales
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Price
$23.99
Rating
3.6
Reviews
70
Latest month sales
B0FM4NN8ZG
Illumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
78
Latest month sales
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