Lego Star Wars Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lego Star Wars Sets sales on Amazon US totaled 72,600 units in July 2026 (▼ 32.7% vs. the prior month), generating an estimated $3,817,274 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 37.6% of revenue, while a typical listing is priced at $80.69. The keyword itself pulled 25,726 Amazon queries over the same period (▼ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the lego star wars sets Top 50 moved 1,227,100 units and $64,751,501 in cumulative sales — an average of 102,258 units and $5,395,958 per month. Monthly throughput topped out at 357,600 units in December 2025 and dipped to 49,800 in September 2025, leaving the latest reading 39.3% higher than August 2025.
Lego Star Wars Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
72.6K
▼ 32.7% MoM
Monthly Revenue 2026/07
$3.8M
▼ 47.3% MoM
Top 10 Market Share 2026/07
57.9%
Lego Star Wars Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lego star wars sets listing on Amazon US in July 2026 is ASIN B00NHQF6MG (Brand: LEGO), which sold 10,000 units at $33.49 apiece — equal to 13.8% of every unit tracked in this report.
The Top 10 ASINs account for 42,000 units and $1,433,780 in July 2026 — 57.9% of unit volume and 37.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lego Star Wars Sets' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NHQF6MG
LEGO Classic Large Creative Brick Box 10698 | Building Toys for Boys & Girls, Ages 4-99, Develops Fine Motor Skills, W/ Storage Bin, 790 Pieces, Gift for Birthdays
10K
▲ 0.0%vs. prior month
$334.9K
latest month
12-month trend
B0FMS84RFJ
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
10K
▲ 0.0%vs. prior month
$223.9K
latest month
12-month trend
B0CGY3ZB24
LEGO Star Wars Millennium Falcon 25th Anniversary Collectible - DIY Building Set for Adults, Men & Women, Ages 18+ - A New Hope Model with Display Stand - Star Wars Gift - 75375
4K
▼ 33.3%vs. prior month
$272K
latest month
12-month trend
B09TC1BMBW
LEGO Star Wars OBI-Wan Kenobi's Jedi Starfighter 75333 Building Toy Set - Features Minifigures, Lightsaber, Clone Starship from Attack of the Clones, Great Gift for Kids, Boys, and Girls Ages 7+
3K
▲ 50.0%vs. prior month
$89.5K
latest month
12-month trend
B0CGXZ79WH
LEGO Star Wars Clone Trooper & Battle Droid Battle Pack Set for Kids, Buildable Toy Speeder Bike Vehicle, Tri-Droid and Defensive Post, Collectible, Gift for Boys and Girls Aged 7 and Up, 75372
3K
▼ 25.0%vs. prior month
$72K
latest month
12-month trend
B0CGY22J6Y
Star Wars R2-D2 Building Toy Set -Display Star Wars Toy, Ages 10+ - Includes 25th Anniversary Darth Malak Minifigure - 75379
3K
▼ 25.0%vs. prior month
$240K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Lego Star Wars Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CGY4H58S booked 2K units at $19.77, with ▲ 0.0% MoM change. On the growth side, B0G2T1LDKZ leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B0DRW5QJ5R close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGY4H58S
LEGO City Interstellar Spaceship Toy for Kids, Creative Play Space Building Set with Spacecraft Model, Drone, and Astronaut Figure, Building Toy for Boys, Girls and Kids Ages 6 and Up, 60430
Price
$19.77
Rating
4.8
Reviews
1.7K
Latest month sales
B0G2T1LDKZ
LEGO Star Wars: The Mandalorian Imperial Lambda-Class Shuttle - Collectible Building Set for Boys & Girls, Ages 14+ - with 5 Minifigures - Gift Idea for Teens - 75459
Price
$139.99
Rating
4.6
Reviews
71
Latest month sales
B0DRW5QJ5R
LEGO Star Wars 327th Star Corps Clone Troopers Battle Pack Building Toy - Pretend Play Set for Boys & Girls, Ages 7+ - Collectible Model Kit & Kids Room Decor - Gift Idea for Birthdays - 75431
Unlock to view ASIN details and product titles
Price
$35.99
Rating
4.8
Reviews
1.1K
Latest month sales
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