Small Microwave Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Microwave sales on Amazon US totaled 69,400 units in July 2026 (▼ 13.1% vs. the prior month), generating an estimated $7,142,919 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 61.7% of revenue, while a typical listing is priced at $119.84. The keyword itself pulled 55,746 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the small microwave Top 50 moved 799,150 units and $80,659,458 in cumulative sales — an average of 66,596 units and $6,721,621 per month. Monthly throughput topped out at 86,950 units in November 2025 and dipped to 38,950 in May 2026, leaving the latest reading 17.6% higher than August 2025.
Small Microwave Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.4K
▼ 13.1% MoM
Monthly Revenue 2026/07
$7.1M
▼ 13.1% MoM
Top 10 Market Share 2026/07
64.8%
Small Microwave Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small microwave listing on Amazon US in July 2026 is ASIN B07HGH1KG6 (Brand: BLACK+DECKER), which sold 9,000 units at $79.98 apiece — equal to 13.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $4,408,280 in July 2026 — 64.8% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Microwave' on Amazon
July 2026
Is 64.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07HGH1KG6
BLACK+DECKER Countertop Microwave Oven, 0.7 Cu.Ft, 700W, Stainless Steel | Digital Controls, Push-Button Door, Child Safety Lock, 10 Power Levels, Removable Turntable
9K
▼ 10.0%vs. prior month
$743.1K
latest month
12-month trend
B07GV36BLD
COMFEE' Countertop Microwave Oven, 0.7 Cu.Ft, 700W, Black, ECO Mode | Sound On/Off, One-Touch Buttons, Child Safety Lock, for Dorm, Apartment, Office
6K
▲ 20.0%vs. prior month
$453.2K
latest month
12-month trend
B071WCB1T6
TOSHIBA Countertop Microwave Oven, 1.2 Cu.Ft, 1000W, Black | 12.4" Removable Turntable, Smart Humidity Sensor, 12 Auto Menus, Mute Function, ECO Mode, Easy Clean Interior
5K
▼ 44.4%vs. prior month
$715.9K
latest month
12-month trend
B076VB5JFQ
TOSHIBA Countertop Microwave Oven, 1.2 Cu.Ft, 1000W, Stainless Steel | Smart Humidity Sensor, 12 Auto Menus, Mute Function, ECO Mode, Easy Clean Interior
5K
▲ 0.0%vs. prior month
$703.3K
latest month
12-month trend
B0DPQPGC75
TOSHIBA Microwave Oven, 0.9 Cu.Ft, 900W, Black Stainless Steel | 6 Auto Menus, Mute Function, Child Lock, LED Lighting, 10.6 Inch Removable Turntable, Perfect for Apartment
4K
▼ 33.3%vs. prior month
$414.1K
latest month
12-month trend
B0FXBL9HP5
Chefman Countertop Microwave Oven 1.1 Cu. Ft., 1000 Watts with 10 Power Levels, 6 Cooking Presets with One-Touch Express Cook, Eco Mode, Child Safety Lock, & Mute Button - Black
4K
▲ 0.0%vs. prior month
$371.4K
latest month
12-month trend
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Best Small Microwave Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOSHIBA is the best-performing small microwave brand in July 2026, moving 17,000 units across 4 ASINs for 37.8% of Top 10 volume. Chefman follows with 10,000 units (22.2%), ahead of BLACK+DECKER on 9,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $78.30 to $123.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOSHIBA
4 ASINs in Top 10
37.8%
Units
17K
Revenue
$2.1M
Avg. price
$123.99
B071WCB1T6
$148.99·★4.4·32.6K revsTOSHIBA Countertop Microwave Oven, 1.2 Cu.Ft, 1000W, Black | 12.4" Removable Turntable, Smart Humidity Sensor, 12 Auto Menus, Mute Function, ECO Mode, Easy Clean Interior
Units sold5KB076VB5JFQ
$133.99·★4.4·21.3K revsTOSHIBA Countertop Microwave Oven, 1.2 Cu.Ft, 1000W, Stainless Steel | Smart Humidity Sensor, 12 Auto Menus, Mute Function, ECO Mode, Easy Clean Interior
Units sold5KB0DPQPGC75
$117.99·★4.5·1.5K revsTOSHIBA Microwave Oven, 0.9 Cu.Ft, 900W, Black Stainless Steel | 6 Auto Menus, Mute Function, Child Lock, LED Lighting, 10.6 Inch Removable Turntable, Perfect for Apartment
Units sold4KB0DPQQM1SF
$94.99·★4.5·1K revsTOSHIBA Microwave Oven, 0.9 Cu.Ft, 900W, Stainless Steel | 6 Auto Menus, 11 Power Levels, Mute Function, Child Lock, LED Lighting, for Apartments & Dorms
Units sold3K
Chefman
3 ASINs in Top 10
22.2%
Units
10K
Revenue
$851.8K
Avg. price
$78.30
B0FXBL9HP5
$89.93·★4.3·4.9K revsChefman Countertop Microwave Oven 1.1 Cu. Ft., 1000 Watts with 10 Power Levels, 6 Cooking Presets with One-Touch Express Cook, Eco Mode, Child Safety Lock, & Mute Button - Black
Units sold4KB0DY95T5HB
$69.99·★4.3·4.9K revsChefman Countertop Microwave Oven 0.7 Cu. Ft., 700 Watts with 10 Power Levels, 6 Cooking Presets with One-Touch Express Cook, Eco Mode, Child Safety Lock, & Mute Button - Black
Units sold3KB0GSGPS5NW
$74.97·★4.3·410 revsChefman Compact Countertop Microwave, 0.7 Cu Ft, 700W, Stainless | 10 Power Levels, 3 One-Touch Presets, +30 Second Button, Time & Weight Defrost, Mute Option, Child Safety Lock, Digital Timer
Units sold3K
BLACK+DECKER
1 ASIN in Top 10
20.0%
Units
9K
Revenue
$743.1K
Avg. price
$79.98
B07HGH1KG6
$79.98·★4.2·22.8K revsBLACK+DECKER Countertop Microwave Oven, 0.7 Cu.Ft, 700W, Stainless Steel | Digital Controls, Push-Button Door, Child Safety Lock, 10 Power Levels, Removable Turntable
Units sold9K
Trending Small Microwave Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01EIZSDWO booked 3K units at $79.99, with ▲ 200.0% MoM change. On the growth side, B0F1HFBHRK leads positive momentum with ▲ 1700.0% MoM growth on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01EIZSDWO
Farberware 0.7 Cu. Ft. Countertop Microwave Oven – 700 Watts Power, Auto Cook Settings, Defrost, Easy Clean and Child Safety Lock - Black
Price
$79.99
Rating
4.1
Reviews
6.9K
Latest month sales
B0GSGPS5NW
Chefman Compact Countertop Microwave, 0.7 Cu Ft, 700W, Stainless | 10 Power Levels, 3 One-Touch Presets, +30 Second Button, Time & Weight Defrost, Mute Option, Child Safety Lock, Digital Timer
Price
$74.97
Rating
4.3
Reviews
410
Latest month sales
B0F1HFBHRK
Frigidaire, 0.7 Cu. Ft. Retro Countertop Microwave Oven, 700W Compact Microwave with 8 Auto Cook Menus, Auto Defrost, 5 Power Levels, LED Display, Glass Turntable, Black Gold
Unlock to view ASIN details and product titles
Price
$69.98
Rating
4.2
Reviews
680
Latest month sales
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