Air Fryers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Fryers sales on Amazon US totaled 135,000 units in July 2026 (▼ 47.4% vs. the prior month), generating an estimated $15,563,899 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 60.2% of revenue, while a typical listing is priced at $105.36. The keyword itself pulled 39,831 Amazon queries over the same period (▼ 15.3% MoM).
Zooming out to the 12-month window ending July 2026, the air fryers Top 50 moved 2,095,950 units and $239,490,122 in cumulative sales — an average of 174,663 units and $19,957,510 per month. Monthly throughput topped out at 336,700 units in November 2025 and dipped to 74,900 in May 2026, leaving the latest reading 1.9% higher than August 2025.
Air Fryers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135K
▼ 47.4% MoM
Monthly Revenue 2026/07
$15.6M
▼ 46.5% MoM
Top 10 Market Share 2026/07
61.5%
Air Fryers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air fryers listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 14.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $9,364,350 in July 2026 — 61.5% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Fryers' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0DC11YH4J
CHEFMAN 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
9K
▼ 10.0%vs. prior month
$386.8K
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B09B7SB46R
Emeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B0CKLXZRMC
BLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
6K
▼ 40.0%vs. prior month
$368K
latest month
12-month trend
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Best Air Fryers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing air fryers brand in July 2026, moving 28,000 units across 4 ASINs for 33.7% of Top 10 volume. Cosori follows with 20,000 units (24.1%), ahead of Chefman on 9,000 units (10.8%).
With 7 brands splitting the Top 10 and 68.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $42.45 to $158.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
4 ASINs in Top 10
33.7%
Units
28K
Revenue
$4M
Avg. price
$158.49
B0CSZ7WBYW
$89.99·★4.7·8.4K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0D1CXL52G
$234.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB0DJFBDFZK
$159.00·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB0DDDD8WD6
$149.99·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Grey, FN101GY | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5K
Cosori
1 ASIN in Top 10
24.1%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.4K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Chefman
1 ASIN in Top 10
10.8%
Units
9K
Revenue
$386.8K
Avg. price
$42.45
B0DC11YH4J
$42.45·★4.5·29.8K revsCHEFMAN 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
Units sold9K
Trending Air Fryers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CSZ7WBYW booked 10K units at $89.99, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Price
$89.99
Rating
4.7
Reviews
8.4K
Latest month sales
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Price
$234.99
Rating
4.3
Reviews
1.9K
Latest month sales
B0CYJDVT31
bella Fits-anywhere Slim 4qt Air Fryer, Non-Toxic Coating, Oatmilk
Unlock to view ASIN details and product titles
Price
$59.99
Rating
4.5
Reviews
3.6K
Latest month sales
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