Glowsticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glowsticks sales on Amazon US totaled 111,200 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $1,539,062 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 43.6% of revenue, while a typical listing is priced at $19.63. The keyword itself pulled 6,811 Amazon queries over the same period (▼ 45.1% MoM).
Zooming out to the 12-month window ending July 2026, the glowsticks Top 50 moved 1,121,250 units and $15,784,517 in cumulative sales — an average of 93,438 units and $1,315,376 per month. Monthly throughput topped out at 248,000 units in October 2025 and dipped to 50,250 in January 2026, leaving the latest reading 35.0% higher than August 2025.
Glowsticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.2K
▼ 11.5% MoM
Monthly Revenue 2026/07
$1.5M
▼ 14.0% MoM
Top 10 Market Share 2026/07
60.3%
Glowsticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glowsticks listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $7.99 apiece — equal to 18.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 67,000 units and $670,890 in July 2026 — 60.3% of unit volume and 43.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glowsticks' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B07ZV31J31
100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings
8K
▼ 20.0%vs. prior month
$67.8K
latest month
12-month trend
B0BKTS39DL
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
8K
▲ 14.3%vs. prior month
$60.5K
latest month
12-month trend
B07XHS5GK5
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events
7K
▲ 40.0%vs. prior month
$59.1K
latest month
12-month trend
B0BWN51V6H
Glow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
5K
▼ 28.6%vs. prior month
$44.8K
latest month
12-month trend
B0C6G8G3VF
12 PCS Glow Face Body Paint, Glow In The Dark Under UV Black Light Sticks Makeup Neon Face Painting Kits for Adult Halloween Festival Accessory Glow Party Supplies
4K
▼ 20.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Glowsticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PartySticks is the best-performing glowsticks brand in July 2026, moving 20,000 units across 1 ASIN for 29.9% of Top 10 volume. Kannove follows with 9,000 units (13.4%), ahead of Glow Mind on 8,000 units (11.9%).
Volume is spread across 9 brands, with the top three holding 55.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $11.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PartySticks
1 ASIN in Top 10
29.9%
Units
20K
Revenue
$165.6K
Avg. price
$7.99
B00N1QPNMA
$7.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
Kannove
2 ASINs in Top 10
13.4%
Units
9K
Revenue
$106.4K
Avg. price
$11.88
B0BWN51V6H
$8.88·★4.6·3.4K revsGlow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
Units sold5KB09YG8LFGZ
$14.88·★4.6·3.4K revsGlow Sticks Party Favors for Kids 12-96 PCS, Glow in Dark Party Supplies | Light Up Neon Necklace Bracelet Accessories Decorations for Toddlers Boys Girls,Fun for Halloween Birthday Dance Camp Care
Units sold4K
Glow Mind
1 ASIN in Top 10
11.9%
Units
8K
Revenue
$67.8K
Avg. price
$8.99
B07ZV31J31
$8.99·★4.6·17.5K revs100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings
Units sold8K
Trending Glowsticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CYFZRZRV booked 4K units at $25.99, with ▲ 100.0% MoM change. On the growth side, B0G5YXV9MP leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0C1GVTBD3 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYFZRZRV
TSDATOWR 150Pcs Glow in the Dark Party Supplies for Kids and Adults | 100 Glow Sticks, Light Up Glasses, Headbands, Rings, DIY Necklaces and Bracelets for Birthday, Halloween, Neon Party Fun
Price
$25.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0G5YXV9MP
12pcs Foam Glow Sticks,Party Favors Supplies,3 Flashing Modes Glow In The Dark Party Supplies, Light Up Foam Sticks for Wendding Raves Camping Outdoor
Price
$15.99
Rating
4.0
Reviews
61
Latest month sales
B0C1GVTBD3
30pcs Foam Light up Sticks Bulk, Glow in the Dark Party Supplies with 3 Flashing Modes, Glow Wands for Birthday, Wedding, Concert, Outdoor Camping, Raves Foam Sticks
Unlock to view ASIN details and product titles
Price
$26.49
Rating
4.6
Reviews
356
Latest month sales
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