Millie Moon Diapers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Millie Moon Diapers sales on Amazon US totaled 271,900 units in July 2026 (▼ 27.7% vs. the prior month), generating an estimated $9,676,848 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.1% of unit volume and 80.2% of revenue, while a typical listing is priced at $37.73. The keyword itself pulled 73,991 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the millie moon diapers Top 50 moved 3,453,300 units and $126,131,982 in cumulative sales — an average of 287,775 units and $10,510,999 per month. Monthly throughput topped out at 376,300 units in June 2026 and dipped to 167,550 in May 2026, leaving the latest reading 5.7% lower than August 2025.
Millie Moon Diapers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271.9K
▼ 27.7% MoM
Monthly Revenue 2026/07
$9.7M
▼ 28.6% MoM
Top 10 Market Share 2026/07
79.1%
Millie Moon Diapers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold millie moon diapers listing on Amazon US in July 2026 is ASIN B07SCL613T (Brand: HUGGIES), which sold 70,000 units at $19.75 apiece — equal to 25.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 215,000 units and $7,761,380 in July 2026 — 79.1% of unit volume and 80.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Millie Moon Diapers' on Amazon
July 2026
![Pampers Aqua Pure Baby Wipes, 99% Water, Fragrance Free, Unscented, Water Based, Multi-Use, 896 Wipes Total (16X Flip-Top Packs) [Packaging May Vary] (ASIN B0CMW1GQRK), rank #7 by monthly sales volume for 'Millie Moon Diapers' on Amazon](https://m.media-amazon.com/images/I/81-u5VLvR+L._AC_UY512_.jpg)
Is 79.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SCL613T
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B008KJEYLO
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 720 Count (12 Packs)
40K
▼ 50.0%vs. prior month
$1.8M
latest month
12-month trend
B086LKQDJG
The Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B010OVZO64
Pampers Swaddlers Diapers, Size 5 (20-37 lbs), 132 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
20K
▲ 0.0%vs. prior month
$995.4K
latest month
12-month trend
B008KJQMA0
WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 540 Count (9 Packs)
10K
▲ 0.0%vs. prior month
$343.5K
latest month
12-month trend
B07SVHLGV8
Pampers Swaddlers Newborn Diapers, Size Newborn (<10 lbs), 140 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
10K
▲ 0.0%vs. prior month
$362.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Millie Moon Diapers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HUGGIES is the best-performing millie moon diapers brand in July 2026, moving 88,000 units across 3 ASINs for 40.9% of Top 10 volume. WaterWipes follows with 50,000 units (23.3%), ahead of Pampers on 40,000 units (18.6%).
With 4 brands splitting the Top 10 and 82.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.24 to $46.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HUGGIES
3 ASINs in Top 10
40.9%
Units
88K
Revenue
$2.3M
Avg. price
$32.24
B07SCL613T
$19.75·★4.8·127.6K revsHuggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Units sold70KB0DKYVC9PD
$51.99·★4.8·46.8K revsHuggies Little Movers Diapers Size 6, 108 Count (2 Packs of 54)
Units sold10KB07MYVXSDH
$24.97·★4.8·88K revsHUGGIES Little Snugglers Newborn Diapers, 84 Count
Units sold8K
WaterWipes
2 ASINs in Top 10
23.3%
Units
50K
Revenue
$2.1M
Avg. price
$39.62
B008KJEYLO
$44.97·★4.7·60.2K revsWaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 720 Count (12 Packs)
Units sold40KB008KJQMA0
$34.27·★4.7·29.5K revsWaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 540 Count (9 Packs)
Units sold10K
Pampers
3 ASINs in Top 10
18.6%
Units
40K
Revenue
$1.8M
Avg. price
$46.14
B010OVZO64
$49.77·★4.8·129.6K revsPampers Swaddlers Diapers, Size 5 (20-37 lbs), 132 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
Units sold20KB07SVHLGV8
$43.67·★4.8·129.6K revsPampers Swaddlers Newborn Diapers, Size Newborn (<10 lbs), 140 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
Units sold10KB0CMW1GQRK
$44.97·★4.8·33.5K revsPampers Aqua Pure Baby Wipes, 99% Water, Fragrance Free, Unscented, Water Based, Multi-Use, 896 Wipes Total (16X Flip-Top Packs) [Packaging May Vary]
Units sold10K
Trending Millie Moon Diapers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CKV2ZL1Y booked 7K units at $23.58, with ▲ 40.0% MoM change. On the growth side, B0GDZ42VY8 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B08SVY7CYG close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CKV2ZL1Y
The Honest Company Diapers, All the Alpacas + Turtle Time, Size 1, 78 Count
Price
$23.58
Rating
4.1
Reviews
1.6K
Latest month sales
B0GDZ42VY8
Millie Moon Luxury Diapers, Size 2 (9-18lbs), 31 Count, Up to 12 Hour Absorbency, Double Leak Guard and Wetness Indicator
Price
$17.49
Rating
2.6
Reviews
6
Latest month sales
B08SVY7CYG
HUGGIES Overnites Diapers Size 4, 116 Count (2 Packs of 58)
Unlock to view ASIN details and product titles
Price
$50.99
Rating
4.7
Reviews
28.9K
Latest month sales
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