Covergirl Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Covergirl Foundation sales on Amazon US totaled 117,700 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $1,871,182 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 71.2% of revenue, while a typical listing is priced at $11.35. The keyword itself pulled 44,839 Amazon queries over the same period (▲ 4.9% MoM).
Zooming out to the 12-month window ending July 2026, the covergirl foundation Top 50 moved 1,262,050 units and $15,825,285 in cumulative sales — an average of 105,171 units and $1,318,774 per month. Monthly throughput topped out at 136,700 units in June 2026 and dipped to 76,350 in May 2026, leaving the latest reading 48.2% higher than August 2025.
Covergirl Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.7K
▼ 13.9% MoM
Monthly Revenue 2026/07
$1.9M
▼ 8.0% MoM
Top 10 Market Share 2026/07
57.8%
Covergirl Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold covergirl foundation listing on Amazon US in July 2026 is ASIN B0G1T61T7X (Brand: PRIME PROMETICS), which sold 20,000 units at $44.00 apiece — equal to 17.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $1,331,920 in July 2026 — 57.8% of unit volume and 71.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Covergirl Foundation' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B01ACPW2QC
COVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B00PFCSO1U
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Classic Ivory, 1 Count
6K
▼ 14.3%vs. prior month
$53.9K
latest month
12-month trend
B01ACPW1SG
COVERGIRL Simply Ageless 3-in-1 Foundation - 210 Classic Ivory
6K
▼ 14.3%vs. prior month
$59.5K
latest month
12-month trend
B0BBSTNF4T
Clean Invisible Loose Powder Translucent Light
5K
▼ 16.7%vs. prior month
$29.9K
latest month
12-month trend
B0BCGZMTSY
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
5K
▼ 16.7%vs. prior month
$47.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Covergirl Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COVERGIRL is the best-performing covergirl foundation brand in July 2026, moving 34,000 units across 6 ASINs for 50.0% of Top 10 volume. PRIME PROMETICS follows with 20,000 units (29.4%), ahead of MAYBELLINE on 9,000 units (13.2%).
With 4 brands splitting the Top 10 and 92.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.98 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COVERGIRL
6 ASINs in Top 10
50.0%
Units
34K
Revenue
$323.4K
Avg. price
$9.64
B01ACPW2QC
$9.97·★4.6·14.1K revsCOVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
Units sold10KB01ACPW1SG
$9.97·★4.6·7.7K revsCOVERGIRL Simply Ageless 3-in-1 Foundation - 210 Classic Ivory
Units sold6KB0BBSTNF4T
$5.97·★4.6·8.4K revsClean Invisible Loose Powder Translucent Light
Units sold5KB001SZ1MRQ
$6.97·★4.5·8.7K revsCOVERGIRL Smoothers Lightweight BB Cream, 1 Tube (1.35 Ounce), Light to Medium 810 Skin Tones, Hydrating BB Cream with SPF 21 Sun Protection (Packaging May Vary)
Units sold5KB00D2NUU8Y
$14.97·★4.5·6K revsCOVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Creamy Natural 0.44 Fl Oz (Pack of 1)
Units sold4KB01ACPVW3G
$9.97·★4.5·5.7K revsCOVERGIRL Simply Ageless 3-in-1 Foundation - 225 Buff Beige
Units sold4K
PRIME PROMETICS
1 ASIN in Top 10
29.4%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.7K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
MAYBELLINE
2 ASINs in Top 10
13.2%
Units
9K
Revenue
$80.8K
Avg. price
$8.98
B00PFCSO1U
$8.98·★4.7·11.8K revsMaybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Classic Ivory, 1 Count
Units sold6KB00PFCSURS
$8.98·★4.5·21.7K revsMAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Natural Beige, 1 Count (Packaging May Vary)
Units sold3K
Trending Covergirl Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00PFCSURS booked 3K units at $8.98, with ▲ 0.0% MoM change. On the growth side, B0FN4YCRHT leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PFCSURS
MAYBELLINE Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Natural Beige, 1 Count (Packaging May Vary)
Price
$8.98
Rating
4.5
Reviews
21.7K
Latest month sales
B0FN4YCRHT
COVERGIRL TruBlend Skin Enhancer Baked Luminous Bronzer, with Hyaluronic Acid & White Rose Extract, Blends Seamlessly - 300 Honey Bun (Light Bronze with Champagne Swirls)
Price
$9.97
Rating
4.5
Reviews
2.2K
Latest month sales
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