Metatarsal Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Metatarsal Pads sales on Amazon US totaled 79,100 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $1,064,472 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.5% of unit volume and 63.0% of revenue, while a typical listing is priced at $14.37. The keyword itself pulled 43,835 Amazon queries over the same period (▼ 62.4% MoM).
Zooming out to the 12-month window ending July 2026, the metatarsal pads Top 50 moved 916,450 units and $12,470,235 in cumulative sales — an average of 76,371 units and $1,039,186 per month. Monthly throughput topped out at 94,100 units in April 2026 and dipped to 60,700 in May 2026, leaving the latest reading 13.1% higher than August 2025.
Metatarsal Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
79.1K
▼ 10.0% MoM
Monthly Revenue 2026/07
$1.1M
▼ 12.7% MoM
Top 10 Market Share 2026/07
64.5%
Metatarsal Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold metatarsal pads listing on Amazon US in July 2026 is ASIN B0D3WJ6HJW (Brand: benoo), which sold 10,000 units at $2.95 apiece — equal to 12.6% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $670,650 in July 2026 — 64.5% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Metatarsal Pads' on Amazon
July 2026
Is 64.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
10K
▲ 66.7%vs. prior month
$62.2K
latest month
12-month trend
B00UM4XY7K
ZenToes Gel Toe Spacers for Bunions & Overlapping Toes, 4 Count | Gel toe separators for women & men. Big toe alignment, crooked toes. Fits sneakers, sandals & heels. Washable
9K
▼ 10.0%vs. prior month
$125.8K
latest month
12-month trend
B01M8O5G65
Dr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
5K
▼ 28.6%vs. prior month
$74.8K
latest month
12-month trend
B08T7ST3RN
Gel Heel Cups for Heel Pain Relief, Plantar Fasciitis - 2 Pack Inserts | Gel shoe inserts with arch support for Achilles tendonitis, fits women and men, 2 Pack
5K
▲ 0.0%vs. prior month
$48.8K
latest month
12-month trend
B01K8QCYFY
Felt Metatarsal Pads for Women, Men, Skived (1/4" Thick) - USA Made 6 Pairs | Foot Pads for Women and Men - Ball of Foot Cushions for Pain Relief
5K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B076S89NSV
Walkize Ball of Foot Cushions for Women, Metatarsal Pads, 2 Pairs, Beige | Anti-slip polyurethane gel cushions, comfort insole type, sized 2 pairs for the ball of the foot.
5K
▼ 44.4%vs. prior month
$47.6K
latest month
12-month trend
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Best Metatarsal Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
benoo is the best-performing metatarsal pads brand in July 2026, moving 13,000 units across 2 ASINs for 25.5% of Top 10 volume. ZenToes follows with 12,000 units (23.5%), ahead of Dr. Scholl's on 5,000 units (9.8%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.71 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
benoo
2 ASINs in Top 10
25.5%
Units
13K
Revenue
$90.1K
Avg. price
$5.71
B0D3WJ6HJW
$2.95·★4.3·2.2K revsbenoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Units sold10KB0DKVB1GHF
$8.48·★4.2·1.6K revsbenoo Felt Metatarsal Pads for Women (12 Pads) Ball of Foot Pain Cushions | Pain Relief for All Shoe Type, Mortons Neuroma, Full Day Comfort, One Size Fits All, High Heel Cushion Pads (1/4” Thick)
Units sold3K
ZenToes
2 ASINs in Top 10
23.5%
Units
12K
Revenue
$170.8K
Avg. price
$14.48
B00UM4XY7K
$13.98·★4.2·31.3K revsZenToes Gel Toe Spacers for Bunions & Overlapping Toes, 4 Count | Gel toe separators for women & men. Big toe alignment, crooked toes. Fits sneakers, sandals & heels. Washable
Units sold9KB07D2MLTDY
$14.99·★4.5·6.5K revsZenToes U-Shaped Felt Callus Pads, Self-Stick Cushions, 24 Count | Thick padding offloads pressure from that one stubborn spot, stays put all day. Trim to fit, latex-free
Units sold3K
Dr. Scholl's
1 ASIN in Top 10
9.8%
Units
5K
Revenue
$74.8K
Avg. price
$14.97
B01M8O5G65
$14.97·★4.5·8K revsDr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
Units sold5K
Trending Metatarsal Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DKVB1GHF booked 3K units at $8.48, with ▲ 200.0% MoM change. On the growth side, B0BMB5848C leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BMGW25KM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKVB1GHF
benoo Felt Metatarsal Pads for Women (12 Pads) Ball of Foot Pain Cushions | Pain Relief for All Shoe Type, Mortons Neuroma, Full Day Comfort, One Size Fits All, High Heel Cushion Pads (1/4” Thick)
Price
$8.48
Rating
4.2
Reviews
1.6K
Latest month sales
B0BMB5848C
ZenToes Metatarsal Pads for Women, Ball of Foot Gel Cushion Sleeve, Medium | For Morton's Neuroma, metatarsalgia & sesamoiditis. Fabric foot pads cushion the ball of foot. Fits sneakers & most shoes
Price
$14.99
Rating
3.7
Reviews
21.6K
Latest month sales
B0BMGW25KM
ZenToes Metatarsal Pads for Women, Ball of Foot Gel Cushion Sleeve, Medium | For Morton's Neuroma, metatarsalgia & sesamoiditis. Fabric foot pads cushion the ball of foot. Fits sneakers & most shoes
Unlock to view ASIN details and product titles
Price
$14.99
Rating
3.7
Reviews
21.6K
Latest month sales
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