Mens Thong Underwear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Thong Underwear sales on Amazon US totaled 4,100 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $48,269 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 48.8% of revenue, while a typical listing is priced at $12.57. The keyword itself pulled 19,559 Amazon queries over the same period (▼ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the mens thong underwear Top 50 moved 38,000 units and $439,639 in cumulative sales — an average of 3,167 units and $36,637 per month. Monthly throughput topped out at 4,550 units in June 2026 and dipped to 2,000 in May 2026, leaving the latest reading 41.4% higher than August 2025.
Mens Thong Underwear Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.1K
▼ 9.9% MoM
Monthly Revenue 2026/07
$48.3K
▼ 17.7% MoM
Top 10 Market Share 2026/07
48.8%
Mens Thong Underwear Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens thong underwear listing on Amazon US in July 2026 is ASIN B0F1TG1H2Q (Brand: SOLY HUX), which sold 300 units at $19.99 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 2,000 units and $23,576 in July 2026 — 48.8% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Thong Underwear' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F1TG1H2Q
SOLY HUX Men's Boxer Briefs 3 Packs Trunks Mid Rise Underwear
300
▼ 25.0%vs. prior month
$6K
latest month
12-month trend
B0CNX5ZWN4
MuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
300
▲ 50.0%vs. prior month
$1.5K
latest month
12-month trend
B01FSQE1FU
Avidlove Underwear Men's 4 Pack Classic Low Rise Stretchy Hip Briefs Bikini
200
▲ 0.0%vs. prior month
$3.7K
latest month
12-month trend
B086KKT224
Hanes Men's Bikini Underwear Pack, 6-Pack, Sexy Men's Underwear, Ultra-Soft Stretch Cotton Bikini Briefs, Wicking
200
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B09Y1PLV2Z
MuscleMate Men's Thong Bikini Underwear, Hot Men's Thong G-String T-Back Underwear, Adjustable Size.
200
▲ 0.0%vs. prior month
$998
latest month
12-month trend
B0DWKJP6QY
Jock Straps For Men Thong Underwear Male Sexy Ice Silk Lingerie
200
▼ 33.3%vs. prior month
$2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Thong Underwear Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MuscleMate is the best-performing mens thong underwear brand in July 2026, moving 700 units across 3 ASINs for 35.0% of Top 10 volume. SOLY HUX follows with 300 units (15.0%), ahead of Avidlove on 200 units (10.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MuscleMate
3 ASINs in Top 10
35.0%
Units
700
Revenue
$4.1K
Avg. price
$5.99
B0CNX5ZWN4
$4.99·★4.4·578 revsMuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
Units sold300B09Y1PLV2Z
$4.99·★4.3·384 revsMuscleMate Men's Thong Bikini Underwear, Hot Men's Thong G-String T-Back Underwear, Adjustable Size.
Units sold200B0CNX5DRNV
$7.99·★4.4·578 revsMuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
Units sold200
SOLY HUX
1 ASIN in Top 10
15.0%
Units
300
Revenue
$6K
Avg. price
$19.99
B0F1TG1H2Q
$19.99·★4.1·304 revsSOLY HUX Men's Boxer Briefs 3 Packs Trunks Mid Rise Underwear
Units sold300
Avidlove
1 ASIN in Top 10
10.0%
Units
200
Revenue
$3.7K
Avg. price
$16.99
B01FSQE1FU
$16.99·★4.3·4.4K revsAvidlove Underwear Men's 4 Pack Classic Low Rise Stretchy Hip Briefs Bikini
Units sold200
Trending Mens Thong Underwear Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07MCD6PPZ booked 100 units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CNX5DRNV leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0D4W119SF close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MCD6PPZ
Mens Swimwear Underwear Hot Men Jockstrap Mesh Low Waist Comfortable Thongs Briefs (Size 26"-38")
Price
$9.99
Rating
3.7
Reviews
1.2K
Latest month sales
B0CNX5DRNV
MuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
Price
$7.99
Rating
4.4
Reviews
578
Latest month sales
B0D4W119SF
Mens Thong Underwear Sexy G String Male Lingerie Bikini T Back Pant
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.4
Reviews
301
Latest month sales
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