Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shorts sales on Amazon US totaled 124,700 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $2,018,511 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 56.6% of revenue, while a typical listing is priced at $17.50. The keyword itself pulled 153,742 Amazon queries over the same period (▼ 72.4% MoM).
Zooming out to the 12-month window ending July 2026, the shorts Top 50 moved 737,700 units and $12,355,804 in cumulative sales — an average of 61,475 units and $1,029,650 per month. Monthly throughput topped out at 130,450 units in June 2026 and dipped to 25,150 in January 2026, leaving the latest reading 53.0% higher than August 2025.
Shorts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
124.7K
▼ 4.9% MoM
Monthly Revenue 2026/07
$2M
▼ 6.4% MoM
Top 10 Market Share 2026/07
61.7%
Shorts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shorts listing on Amazon US in July 2026 is ASIN B08JGBB9N1 (Brand: BALENNZ), which sold 20,000 units at $24.99 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $1,141,500 in July 2026 — 61.7% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shorts' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08JGBB9N1
BALENNZ Mens Athletic Shorts with Pockets Quick Dry Workout Shorts Men
20K
▲ 100.0%vs. prior month
$457.8K
latest month
12-month trend
B0CRHF41F7
BOOJO 5 Pack Athletic Gym Mens Shorts - Workout Black Quick Dry Basketball Shorts
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0DNMMJV73
Leafigure 2 Pack Womens Biker Shorts with Pockets 6"
9K
▲ 12.5%vs. prior month
$87K
latest month
12-month trend
B0BWNHZCCR
NY Threads Breathable Mesh Mens Athletic Shorts Loose-Fit Quick Dry Running Gym Shorts
8K
▲ 0.0%vs. prior month
$55.5K
latest month
12-month trend
B0C1BJ6LVQ
CAMPSNAIL Biker Shorts Women with Pockets - 3"/5"/8" Workout Gym Spandex Yoga Shorts
7K
▼ 12.5%vs. prior month
$47.3K
latest month
12-month trend
B0BTH4ZHHV
CAMPSNAIL Biker Shorts Women with Pockets - 3"/5"/8" Workout Gym Spandex Yoga Shorts
5K
▼ 16.7%vs. prior month
$35K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shorts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BALENNZ is the best-performing shorts brand in July 2026, moving 20,000 units across 1 ASIN for 26.0% of Top 10 volume. CAMPSNAIL follows with 12,000 units (15.6%), ahead of BOOJO on 10,000 units (13.0%).
Volume is spread across 9 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.84 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BALENNZ
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$457.8K
Avg. price
$24.99
B08JGBB9N1
$24.99·★4.6·33.5K revsBALENNZ Mens Athletic Shorts with Pockets Quick Dry Workout Shorts Men
Units sold20K
CAMPSNAIL
2 ASINs in Top 10
15.6%
Units
12K
Revenue
$82.4K
Avg. price
$6.84
B0C1BJ6LVQ
$6.49·★4.4·6.8K revsCAMPSNAIL Biker Shorts Women with Pockets - 3"/5"/8" Workout Gym Spandex Yoga Shorts
Units sold7KB0BTH4ZHHV
$7.19·★4.4·6.8K revsCAMPSNAIL Biker Shorts Women with Pockets - 3"/5"/8" Workout Gym Spandex Yoga Shorts
Units sold5K
BOOJO
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$199.9K
Avg. price
$19.98
B0CRHF41F7
$19.98·★4.6·9.9K revsBOOJO 5 Pack Athletic Gym Mens Shorts - Workout Black Quick Dry Basketball Shorts
Units sold10K
Trending Shorts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FZ9GFBMQ booked 4K units at $14.98, with ▼ 20.0% MoM change. On the growth side, B01DF36YE4 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0BYMX519B close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FZ9GFBMQ
4 Pack Gym Mens Shorts - Basketball Athletic Shorts Fitness Clothing
Price
$14.98
Rating
4.6
Reviews
878
Latest month sales
B01DF36YE4
Nautica Boys' Performance Short
Price
$12.99
Rating
4.5
Reviews
3K
Latest month sales
B0BYMX519B
French Toast Boys Pull-on Twill Shorts School Uniform for Kids
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
6.8K
Latest month sales
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